Whether you’re McDonald’s or Z100, logo memorability is a measure of brand strength. Recently, an ecommerce website put logo recall to a unique test, asking consumers to draw the logos from iconic brands like Apple and Walmart – from memory. So, how memorable is your radio station’s logo and why does it matter to your ratings and your brand equity?
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Millennials: Most Addicted To Their Smartphones (But They Hate Talking On Them)
A new research study about how Millennials communicate probably won’t surprise you – they’re addicted to their smartphones, but would rather text and use social media than talk. To connect with this generation, radio stations and the companies that own them need mobile strategies tailored to a generation that sleeps with their smartphones and takes them to the bathroom. (You, too?)
Read More3 Amazing Radio Stories
Every week, there are always big stories about technology and the latest gadgetry. But this week, it was radio in the spotlight. I came across three amazing radio stories that will give you plenty to talk about, especially the next time someone tells you “No one listens to the radio anymore.” But “Au contraire,” you might respond, as you tell them one of these provocative radio tales.
Read More6 Reasons Why I Hate Twitter’s New 280 Character Limit
This week’s news that Twitter has doubled its “tweet real estate” to 240 characters may sound like good news – but it’s not. Like longer breaks in PPM, Twitter’s charm was its brief, quick-hitting messages. In today’s post, we list 6 reasons why Twitter’s new policy may backfire, and as you’ll see, I liberally quote the “radio rule book.” #Notgood
Read MoreHas Anyone Seen The Station Van?
The world’s largest ecommerce company – Amazon – is throwing curveballs at its competitors. First, they started building brick & mortar bookstores. And now they’re stealing a page from radio by launching a fleet of vans called “Treasure Trucks,” designed to build a physical presence in metros across the U.S. Are they coming to your town?
Read MoreYou Say It’s Your Birthday…
We all love to celebrate our birthdays. And for smart, strategic stations, these special days are a chance to engage with listeners in unique powerful ways. Now, a new study underscores the importance of birthday acknowledgment. Today’s post looks at how radio celebrates these big annual events.
Read MoreRadio’s Short Bench
Personalities are the lifeblood of most successful radio stations. And many stations are “haves” – they have a great morning show doing a lot of the heavy lifting. But Netflix’s sudden loss of Kevin Spacey is an important reminder that a strong bench is essential to sustainability. Today’s post is about making sure your station is not “a house of cards”
Read MoreDid You Wait In Line For An iPhone X?
At a starting price of $1,000, is the iPhone X the most expensive smartphone of all time? Not even close.
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Jeff Gilbert: Five Things I’ve Learned About Cars…And Radio
Jeff Gilbert, Automotive Reporter for WWJ NewsRadio 950 in Detroit, offers five things he’s learned about cars that every radio broadcaster should know.
Read MoreBlowing Up The Radio Business Model
Broadcast radio’s commercial policies are being challenged both by advertisers and listeners. But two very different radio initiatives are boldly taking on the commercial quantity and quality norms. They’re innovative, risky, out-of-the-box, and potential game-changers. And they just might work.
Read MoreProducing Better Radio Commercials
What makes for an effective commercial? A research company has studied the prestigious Cannes Lion awards to break down the attributes that most contribute to spots that are truly winners. And you may be surprised to learn that one of those key qualities is an ad that annoys you.
Read MoreBrick And Mortar Radio, Pt. 2
In yesterday’s post, we talked about the demise of the Home Studio Rule, and what it means to radio. Today, our focus shifts to the retail arena. All signs point to the notion the brick and mortar model is far from dead. Major retailers like Best Buy and Starbucks are redefining their shopping experience and the power of presence. For broadcasters, it’s an important lesson about competing and connecting in the Digital Media Age.
Read MoreBrick And Mortar Radio
Last week, the FCC voted to eliminate the “Home Station Rule,” making it mandatory for local broadcasters to maintain a local studio in their communities. But is that move counter-intuitive to radio’s case for mandatory activation of FM chips in cell phones to facilitate local broadcasts during emergency situations? Today’s post talks about the importance of “brick & mortar radio.”
Read MoreRadio Can’t Just Check Off The Boxes
These days, the talk of the radio industry is fixated on financial covenants, mergers, swaps, and acquisitions. And yet, just over the rise, broadcast competitors are marshalling their resources, continuing to attack radio’s long-held positions. Of the group, SiriusXM is emerging as radio’s biggest competitor – especially in cars, but thanks to Alexa, now in the home. We break it all down in today’s blog post.
Read MoreHello, My Name Is…Alexa
In the age of Alexa, it’s never been more important for radio brands to know their method of audience referral. Ironically, Amazon is taking that advice to heart, moving its branding to the Alexa name. The value of embracing your inner nickname in the world of smart speakers is the timely topic of today’s blog post.
Read MoreMotel 6: Marketing To Millennials
A new Motel 6 ad featuring familiar, folksy spokesman Tom Bodett directly targets Millennials by trying to speak their language. Marketing to Millennials is a skill that has eluded many copywriters, so we put this spot to the test – we played it for our jācapps team and got their reactions.
Read MoreIs LeBron James A Closet Radio Listener?
Is the richest and most talented player in the NBA also the cheapest? The Cavs’ LeBron James admits to being excessively frugal, and won’t pay for any entertainment – even apps. And that got us wondering if broadcast radio doesn’t provide King James with the best media value proposition.
Read MoreThe Lost Partnership: Radio AND Records
For the last half of the 20th century, radio and records worked well together, fostering each other’s missions. But in recent years, that relationship has been on the rocks. Thoughts about mending the partnership that could benefit both industries.
Read MoreRadio’s Digital Dashboard Display Dilemma
A new dashboard display audit conducted by the NAB, shows broadcast radio has not kept up with the times in “connected cars.” This puts radio behind key competitors like Pandora, Spotify, and Sirius/XM in the location where the most radio is consumed – the car. But broadcasters can step up their dashboard efforts with some basic steps outlined in a newly created “Best Practices” report. The rationale and details are in today’s blog post.
Read MoreThe Remaking Of The Concierge (Or DJ?)
The number of hotel concierges in the U.S. is down 20% in the last three years as more and more guests use apps like Yelp and Open Table to navigate a new city. Today’s post looks at what these savvy hotel guides are doing to reverse this trend. And why radio DJs need to be better concierges.
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