The holiday season is in full gear, and as our app research has shown the past several years, downloads sharply rise as consumers open up their gifts and fire up their gadgets. The expected rush of smart speaker sales – especially the Amazon Echo – means gift recipients will be learning Alexa commands – the perfect time for radio to step up its promotional presence of these devices.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Radio’s Mission: Protect The Mother Ship
It’s truly a legacy media conundrum: how to protect the franchise – the “mother ship” – while ensuring the brand has a successful future with new and younger audiences in mind. For inspiration and answers, we turn to the new “Star Wars” movie where flat is most definitely not the new up.
Read More5 Perfect Holiday Gifts For DJs (And 5 Not-So-Good Ones)
Some people on your Christmas or Hanukkah lists are easy to shop for. And then there’s your airstaff. In today’s blog post, our hard-working research team has come up with 5 perfect, proven gifts for the DJ who should receive your thanks and gratitude this season. And to make sure you don’t screw this up, we also made a list of 5 things NOT to buy your fave jock. And we checked it twice. Happy shopping.
Read MoreNielsen: The Good, The Bad, & The Truth
A new report from Nielsen reveals critical data about radio – P1 listening time, how the full-time employed use radio, and away-from-home listening – that can help both programmers and sales managers with their 2018 planning and budgeting. But did anyone read it?
Read More3 Techie Tales
New technology knows no bounds, and today’s post highlights three new potential tech trends – some of which may surprise you. “The next big thing” doesn’t always come from Amazon, Google, and Apple. In fact, it may come from the unlikeliest of places.
Read MoreRadio’s Big Opportunity With Evergreen Content
Broadcast radio – especially commercial stations – has struggled in the podcasting era. But a look at the most popular podcasts reveals radio stations and shows have a huge on-demand opportunity by deftly managing, producing, and marketing already existing “evergreen content.” For companies trying to get their arms around podcasting, here are some great examples of where it’s working.
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5 Ways Radio Air Talent Can Build Better Brands
Today’s “Guest List” feature is from a guy who may be one of radio’s biggest promoters. Scott Westerman and I met way back when at Michigan State’s campus radio network, and we’ve been friends ever since. Scott has had a fabulously successful career that has spanned radio and the cable TV industry. But RF is in his heart. Today, he offers a primer to radio air talent how they can up their games and help build their brands. Tack it up in the air studio.
Read More“Chevy, I’ll have a half dozen glazed donuts and an oil change”
The auto companies are innovating, and radio should be taking notes. A new embedded dashboard app from General Motors allows consumers to directly purchase goods and services from the driver’s seat – a potentially powerful new tool for advertisers. But the radio industry has some solid options of its own that could improve response and results in its #1 listening location. Today’s post discussed how this could work.
Read MorePodcasting: Glass Half Empty Or Half Full?
Podcasting is a growing platform, but sometimes it takes a powerful catalyst to unleash the power of a platform. Enter Oprah, who along with partner Midroll, is killing it in the podcast space. Oprah’s “success formula” is something that everyone in radio intuitively knows. Today’s post breaks down how broadcasters can cash in on podcasting.
Read MoreRadio’s Voice Of The Future
Amazon and Google are pulling out the stops this holiday season to ramp up sales of their hottest product: smart speakers. But at the root of these innovative gadgets is voice command technology – a force we’re predicting could be the highlight at next month’s CES Convention in Las Vegas. Today’s post is all about the power of voice and what it will mean to radio’s future.
Read MoreWhat Radio Can Learn From Lauer
In just the last several weeks, the media and entertainment world has been rocked by sexual harassment scandals, leading to the dismissal of superstar talent in the wake of these controversies. Last week’s shocker – the sudden exit of Matt Lauer from “Today” is loaded with lessons for radio about how these environments are allowed to exist and how to prevent them from overwhelming the organization. It’s not an easy topic, but an important one.
Read MoreDon’t Look Now, But Alexa Has A PD
Yesterday, our post talked about the predicted growth curve of Amazon’s line of Echo devices this holiday season. Now that these voice-activated gadgets are reaching scale, Amazon isn’t content to be a distribution company. They’re now programming audio content for Alexa – and they’re starting with U2.
Read MoreWhy I Hang Out In Small Rooms With 10 Perfect Strangers
Social media has become radio’s go-to instant feedback tool. But a new research study suggests Facebook comments are often not representative of the audience. That’s why smart strategists recommend multiple research tools, includiing focus groups, as a way to learn the truth from your audience.
Read MoreAlternative Facts
In just the past 30 days, one of the oddest format trends of the year took shape. Four stations flipped to Alternative – two of them in top 10 markets. What’s behind this Alt surge and is it real? Today’s post features the opinions of thought leaders from in and around the radio and records industry, providing us with the “Alternative Facts.”
Read MorePlenty Thankful
A few thoughts ahead of the Thanksgiving weekend in today’s post.. Thanks for reading our blog, and have a happy, safe, and peaceful weekend.
Read More5 Brainy Reasons That Explain The “One-Hit Wonder”
Everyone in radio knows the power of the one-hit wonder. But it turns out there are neurological reasons behind why these novelty songs forever resonate in our brains – and in our music tests. So what’s your favorite one-hit wonder?
Read MoreAnalog Or Digital?
Analog is on the comeback trail, as more and more consumers – especially Millennials – gravitate to print books and analog records. Here in Detroit, we see the vinyl resurgence up close, thanks to influencers like Jack White and Shinola. The trend is emblematic of the need for media producers and content creators – yes, that includes radio companies – to continue making content available on a wide variety of media and gadgetry.
Read MoreSound Off
This morning, LA classic rockers are still mourning the loss of KSWD, The Sound. The station was only around for 9 years, but it burned oh so brightly. And for me, The Sound was a client that was special to me. Today’s post celebrates The Sound, its great staff, and its loyal audience.
Read MoreWith Mobile, NPR Is NOT Checking Off The Boxes
Like launching a new format, designing a great mobile app is a process. As mobile becomes more important to radio’s future, today’s post offers a unique perspective from one of the best mobile media brands – NPR. With their help, we list 7 key steps necessary in designing and building a great mobile app. This is how its’ done.
Read MoreDoes Gen Z Really Want Broadcasting Careers?
Millennials are always in the news, but what about their younger Gen Z brothers and sisters.? Technology is in their DNA, so could they possibly be interested in working in broadcasting? Last week, I attended a career fair hosted by the Michigan Association of Broadcasters Foundation. And I bring back encouraging news about young people who are as passionate about working in radio and TV as we were.
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