Legacy entertainment brands are being forced to dig deeper to come up with creative, attention-getting ideas. Whether it’s in programming or sales, innovation takes many forms. But it often starts with an exercise we’ve all been trained to do – brainstorming. Here’s why we need to do more of it.
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Experiencing (Not Just Using) Your Radio Station
What separates a brand like Airbnb from Marriott goes well beyond each company’s website. A new study covered in the Harvard Business Review notes that some companies are “purchase brands” while others have become “usage brands.” There are some great lessons here for radio programmers and marketers about becoming a brand that isn’t just about tactics, but one that listeners actually experience.
Read MoreCDs, We Hardly Knew Ye
The fact pace of technological change has taken its toll on many businesses and industries – including media formats many of us once purchased and used. The CD may be next in line on the endangered media formats list, thanks in part to Best Buy’s recent decision to discontinue selling them this summer. We talked to the curator of the Museum of Obsolete Media (yes, there is one) about what’s next for the CD and whether vinyl is truly making a comeback.
Read MoreThe Reboot’s The Thing
What’s old is new again. And that’s never been more evident than when you turn on TV. The newest “reboot” is the revival of the iconic “Murphy Brown” sitcom, reuniting the cast and cashing in on big ratings. Radio also benefits from its own version of “reboots” – a nostalgic wave that knows no bounds.
Read MoreHow Radio Can Create Superhero Personalities
Audience research continues to get more sophisticated. A new study using facial recognition reveals the reasons why some superhero movies are blockbusters while others are busts. And those same rules apply to what separates superstar radio shows from the also-rans. Hint: It has little to do with special effects and explosions – or jingles or benchmarks.
Read MoreLocal Radio’s Digital Future
Digital is the rising revenue star, but traditional media outlets – including radio stations and the companies that own them – often struggle with the development of integrated sales strategy. Gordon Borrell has been a long-time champion for local digital revenue initiatives, and he tackles these issues at his Local Online Advertising Conference, held each year in New York City. In today’s post, Gordon talks abut how legacy media brands have progressed, based on newly-released research.
Read MoreStruggling With Digital
Two of the fundamental building blocks of digital marketing are email and social media. And yet, many brands – including radio stations – struggle with their strategies and tactics. Today’s post examines both platforms, offering up ways that marketers can harness their power for audience-building and revenue generation.
Read More10 Reasons Why Elon Musk Pulled Off A Perfect Launch
So, when was the last time a radio station launched in the top 100 markets and truly made an impact? There has been a handful of impressive ones in radio over the years (The Bounce here in Detroit was one of the more spectacular in recent years), but the truly exciting, catch-your-breath, spread-the-word radio launch […]
Read MoreWhat “Selling Out” Means For TV (And Radio)
Everyone’s buzzing about those Super Bowl ads for Dodge Ram, Tide, and even Steven Tyler’s trip back in time. But among the “inventory” in the big game, NBC accepted ads from HBO, Netflix, Amazon, and Hulu. Selling time? Or selling out?
Read More…It’s How You Play The Big Game
The Super Bowl has come and gone, but if you were paying attention to more than the commercials, there were some key lessons for radio being offered up by the Patriots’ talented coaching staff. Today’s post is sports analogy heavy, with key lessons for radio in preparation, knowing your role, shaking up the routine, and working together as a team. Whether your team won or lost, It’s how your station plays the game.
Read MoreWhat’s The Penalty For “Un-radiolike Conduct?”
Ready for the “Big Game?” Amidst the hype, the speculation, and the gossip about the two teams, there were two unfortunate incidents involving radio talk personalities. How do they impact the perception of radio as a viable, effective radio medium? And why are they still happening?
Read MoreAt CES, Was “The Next Big Thing” Partnerships?
When most people think of CES, they think of gadgets like drones and smart speakers, or trends like Augmented Reality and Artificial Intelligence. But in recent years, the backbone of technological achievement has been about partnerships – diverse companies coming together, pooling their resources and expertise to achieve common goals. Today’s post highlights why for the radio industry, partnerships are the fuel that can open up pathways to the future of the medium.
Read MoreMemo To Radio: Play More “Currents”
One of radio’s key advantages over digital media is its ability to keep its programming, promotion, and production current and topical. Today’s post explores the value of station’s reflecting current events – whether they play currents at all. And we’ll look at great throwback creative from the ’90s as well as a controversial new campaign in search of a marketing budget.
Read MoreIs Rock On The Endangered Music List?
Sunday night’s Grammy Awards show earned abysmal ratings. And a theme throughout the evening revolved around the absence of Rock at music’s most celebrated awards show. The “Is rock dead?” debate has upsurged in recent years, and it’s the sore subject of today’s blog post.
Read MoreThere’s A Radio Contest On Your Smartphone
If you haven’t tried it yet, HQ Trivia is a brilliant mobile app trivia contest played twice each weekday. Unlike the on-demand nature of the Internet, it’s a real time game hosted by a witty personality. Yes, it will remind you of a well-crafted radio contest and that’s why it’s our blog topic this morning.
Read MoreHawaii Oh-Oh
That scary false alarm in Hawaii two weeks ago has been replaced by another “Breaking News” story in a never-ending frantic news cycle. But two Hawaii radio market managers have a message to send to everyone in radio about how broadcasters should handle the next disaster. It’s a message well worth your time.
Read MoreHigh Tech/High Touch
In our high tech, mobile fueled lives, a personal, high touch gesture stands out. Trends show the handwritten thank-you note is making a comeback. And for good reason. Automated answering systems and generic email boxes aren’t customer service – they are money-saving conveniences. Today’s post is about the power of a hand-crafted thank-you that has immeasurable impact.
Read MoreCan Your Radio Station Be Trusted?
Facebook will conduct its own research among its community to determine which news sources are the most trusted. Today’s blog post discusses what this means to all news brands, along with a sneak peak at the exact questions Facebook will be asking its users.
Read MoreRisky (Business) Aversion
The fear of failure is the primitive instinct – our lizard brain urging us to run away rather than innovate. Last week, a former NPR exec laid the blame on his first love: public radio. But, in fact, that palpable fear of not staying the course us alive and well throughout traditional media companies. To compete in a disruptive future, we have to overcome it.
Read MoreWhy Radio Struggles With Act II
Hot new radio stations – like new car debuts – often lose their luster and charm when that second model comes out. Veteran auto exec and innovator, Bob Lutz, points the finger at market research, how it can sabotage a new product, and why brand managers need to be sure that doesn’t happen. As many radio professionals have learned the hard way, that second act is often the toughest part.
Read More- « Previous Page
- 1
- …
- 83
- 84
- 85
- 86
- 87
- …
- 267
- Next Page »
