E-commerce companies are increasingly moving into the retail space – building physical stores to extend their brands. For radio companies, this raises some key question about digital transformation, and how to pull it off. Today’s post takes some important lessons from Amazon, Wayfair, and other e-tailers to make the point that it’s always been about building great brands.
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
See Me, Feel Me, Experience Me
It seems like every day, we see more evidence that podcasting is becoming more mainstream. A novel new podcasting studio in the heart of downtown Detroit is evidence of the city’s comeback – not just because of its public accessibility but because it’s in a very unique and highly unusual location.
Read MoreBecause All Radio Is Local
A recent story in the Columbia Journalism Review declares America’s local news are in a “death spiral.” While public radio has benefitted from the decline of newspapers and local TV news programming, commercial radio’s music station’s have a chance to provide something that most media outlets have abandoned – their sense of place.
Read MoreRadio: A Labor Of Love
It’s Labor Day Weekend, and a great time to remember those who labor every day on the airwaves of radio stations all over the U.S. Except for most of them, it’s NOT a labor at all. Being on the airwaves is fun, entertaining, and emotionally fulfilling. And I have the data to prove it.
Read MoreHow’s Your CTSL?
In our age of specialization, just about every taste is served by a radio format or streaming pure-play. But there is a group with an audience of over 86 million that has gone without its own audio entertainment – until now.
Read MoreWhat Radio Can Learn From The Smart Speaker Race
Heads up, Alexa – Amazon’s huge lead in the smart speaker race may be dwindling, thanks to an all-out effort by Google Home. How is Google doing it? And what are the implications for radio stations and the companies that own them? That’s the topic of today’s JacoBLOG post.
Read More‘Cause You’ve Got Personality
What do these names have in common? Maggie Haberman, Peter Baker, Glenn Thrush, Michael Schmidt, Megan Twohey, Frank Bruni. They’re all star reporters on the staff of the New York Times who are also frequently seen on cable news channels CNN and MSNBC. They’re like the morning shows of journalism. To many viewers, they have achieved celebrity […]
Read MoreRadio’s Dueling Platforms
At many of the conferences I’ve atttended in 2018, podcasting and smart speakers often emerge as the hottest topics in radio circles. But are they additive or erosive to broadcasters, and how are smart companies developing strategies for these new platforms. In today’s post, we’ve got some brand new research to share, as well as some observations.
Read MoreThe Art Of Acknowledgment
Research has shown that when radio personalities acknowledge fans, good things can happen. But our newest Techsurvey indicates an even more pronounced trend pointing to the fact that social media acknowledgment has become even more important for radio stations and their on-air staffs – even in the ratings.
Read MoreIs Your Radio Station Having A Déjà Vu Moment?
Evergreen radio station events may be successful – for both advertisers and listeners. But even the biggest and best promotions will get stale or become the “same old same old” if they aren’t evaluated and updated. Today’s post looks at 6 steps a station’s team can take to ensure big events stay fresh, vital, – and profitable. And help prevent that dreaded “déjà vu all over again moment.”
Read MoreRadio Broadcasters Experience “Podfade,” Too
The term “podfade” describes a podcast that has run out of steam and eventually dies off – despite a great deal of initial enthusiasm and excitement. But this phenomenon isn’t exclusive to podcasting. Broadcasters know this problem very well, given the formats, morning shows, and digital endeavors that have suffered the same fate. How to avoid this sorry condition and recognize when it’s smart to stay with the program is the subject of today’s blog post.
Read MoreMike Francesa: “Apps Are The Future”
WFAN icon, Mike Francesa, has been back on the radio since last May. But he’s looking down the road, and he’s tying his future to mobile. Today’s post looks at radio and personality brands, and how apps are the engine that will drive them on mobile devices.
Read MoreWhy Radio Needs To Forge Partnerships
We’ve talked a great deal about the wisdom of parternships to help broadcast radio brands make that leap into an unpreditable digital future. Yesterday, the world of public radio shook when it was announced that PRX and PRI have merged. If you’ve never heard of these organizations, you may be missing a great example of digital media strategy. It’s happening right now down at the left end of the dial in public radio.
Read MoreRadio’s Biggest Fan: Yoko Ono
Despite the brickbats and critcisms, broadcast radio has millions and millions of fans. In fact, some of them are famous – and even infamous – people. One of the most mysterious figures in music history has come out in support of the radio medium, triggering a slew of positive Twitter comments, likes, and retweets. For radio, it’s something to build on, as the industry faces an uncertain future with those up and coming consumers known as Gen Z.
Read MoreRadio Air Talent Look In the Mirror
At last week’s Morning Show Boot Camp in Chicago, I had the honor of presenting AQ, the radio’s first-ever “talent on talent” research study. More than 1,100 DJs, personalitiies, producers, and shows across the U.S. took the time to complete our questionniare. And in the process, they’ve sent a powerful message about their role in 2018 as well as the state of the storied broadccast radio industry – and how they fit in. Thie study is loaded with great data that we preview in this morning’s blog post, along with a link to attend our upcoming webinar and download a free slide deck.
Read MoreThe Best Morning Show In America?
Who is the best program director in Amreica? Who is the most dynamic morning show? This morning’s blog post dives into a conversation of what it means to be compeling, provocative, controversial, and “cume urgent” day in and day out. And the bread crumbs may just lead us to the current occupant of 1600 Pennylvania Avenue. At the intersection of politics and radio is an interesting look at what it means to “miss day and you’ll miss a lot.”
Read MoreThis Is Your Brain On Radio At-Work
What is the impact of music in the workplace and how can radio benefit from changing at-work listening. Research now shows some of the contradictory effects of music while we work. Just like on the radio, the more familiar the music, the better.
Read MoreGood Morning, Radio: Wake Up!
Technology now allows for hi-tech sleep disruption. As more consumers wake up to mobile phones and smart speakers, the clock radio is on the endangered gadgets list. A new partnership from Google and Spotify is just the latest in the recent rash of innovative wake-up technology, creating a deeping challenge to broadcast radio’s coveted morning drive daypart. The latest is in this morning’s JacoBLOG.
Read MoreSean Demery – 6 Month Check-Up
It’s always a sad day when someone in radio – especially a broadcasting veteran – is experiencing tough times. Sean Demery is one of Alterantive radio’s most dynamic programmers – a guy with a true vision – but he and his wfie, Jenn, are experiencing the fight of his life. This is a very different blog post, but one that I hope you’ll take the time to read. Thanks, and have a great weekend.
Read MoreThinking Global By Acting Local
Big brands – from the New York Times to Metallica – are using technology to help localize their brands. Radio is the most local medium of them all, with opportunities to tap into those same digital tools. Today’s blog post is a fascinating marketing story that underscores the value of local.
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