In today’s post, we dust off our coveted Radio’s Most Innovative awards to acknowledge Emmis/Austin’s KGSR for its creative partnership with Austin City Limits. They’ve now rebranded as Austin City Limits Radio – a radio symbol of the energy and history that is the Austin music scene. Programmer Emily Parker talks about how it came together and why it’s important for radio brands to seek out accretive partnerships that can better connect stations with their local communities.
Read More
5G Is Coming To CES – What It Means For Radio
While many of you are entering the dreaded “budget season,” we’re deep into the planning stages for our third annual tour of CES this January in Vegas. There’s a lot to talk about in media and technnology, especially the arrival of 5G – technology that will rock our worlds. We go to CES each year because we don’t want to miss a future full of change, opportunity, and innovation. Here’s a preview.
Read More8 Ways Hollywood Is Changing Audio
Guest blogger Dave Beasing wrests the keyboard away from me today to write a great guest post from his perspective in L.A. Dave has started a new podcasting business, and brings us 8 ways Hollywood is embracing on-demand audio – and what that means to the radio broadcasting industry. Podcasting is a hot topic, and Dave’s perspective is spot-on.
Read MoreWhat Can Happen When Radio Speaks With One Voice
Radio is a fragmented industry, but there have been initiatives of late that demonstrate how powerful the medium can be when it speaks in one voice. Today’s post looks at what radio broadcasters can accomplish when they collaborate and cooperate.
Read MoreI Call B.S.
More and more, we rely on Big Data to help us make decisions. But despite the research, metrics, and analytics, a single person can make a powerful impact in the world of politics – and in the world of radio. Today’s blog looks at “The Power of One.”
Read More“Only The Schizophrenic Will Thrive”
As you read this email, Radio Show 2018 is a wrap. Today’s blog post takes a look at the vibe in Orlando, and a radio conference focused on the change that is all around us. Session after session focused on transformation, and how the radio industry can remain vibrant and unsuccessful in an uncertain media environment. Here’s how we saw it.
Read More“The Vision Thing”
At the NAB Radio Show this week in Orlando, corporate radio is on display – in keynotes, on panels, and roaming the hallways and meeting roooms. One of the things that defines great leadership is the ability for the person at the top to define a clear vision for their company – and the radio broadcasting industry. “The vision thing” is the subject of today’s blog post – a gut check for CEOs that can unite shareholders or employees, or create even more uncertainty in a business that is very much in a state of flux.
Read MoreRadio’s Inconvenient Demographic Truth
As media and technology converge, marketers are increasingly focusing on that massive group of teen (and pre-teen) consumers, better known as Gen Z. Except in broadcast radio. A new research you haven’t seen vividly illustrates the box radio has put itself in by its myopic 25-54 focus. Today’s blog post offers a way out of that box.
Read MorePodcasting: Turning Chinese?
Yesterday, we took a hard look at a series of unfortunate events that have impacted podcasting. In today’s post, we travel thousands of Internet miles to learn how the Chinese are approaching podcasting – and why it’s working.
Read MoreIs Podcasting In A Slump?
In just the past several days, there’s been a lot of media buzz around podcasting’s unfortunate series of recent events. Is this just a temporary speed bump or a sign the bubble is about the burst? In today’s post, we dive in to answer that questioin, puzzling many in and out of radio broadcasting.
Read MoreSteve Reynolds: 10 Ways To Identify The “IT Factor”
Personalities are the lifeblood of the radio industry – the proprietary “secret sacue’ that separates the great brands from the wannabes. In today’s JacoBLOG, talent guru Steve Reynolds is in the driver’s seat with the 10 things he looks for when determining whether potential personalities have what he calls the “IT Factor.” You’ll want to look for these traits in future interviews with talent, as well as evaluating your own airstaff.
Read MoreHeadphone Games
As audio proliferates, bolstered by new gadgets like smart speakers and smartphones, the question of measurement is on the minds of many radio broadcast executives. And for good reason. There’s a spike in headphone usge and its impact on radio measurement is staggering. Today’s blog post offers up new data and old questions about headphones and ratings.
Read MoreThe Key To Reaching Millennials?
Billions of dollars have been spent attempting to determine the most effective ways for brands to market to Millennials. Transparency and authenticity are common values, but it turns out that something even simpler and more direct motivated loyalty and word of mouth. And it’s something every radio station knows a lot about.
Read More9 Lessons Paul McCartney Just Taught Us About Content Marketing
How is it possible to score top selling album status on the Billboard chart with virtually no radio airplay. Paul McCartney has the answers, thanks to a brilliant, comprehensive, all-out content marketing strategy. In today’s blog post, we break down his “best practices” and apply them to radio – stations, personalities, and companies.
Read MoreBreaking Tech News (Or “It’s Always Something”)
It seems like not a day goes by when a new technology breakthrough rocks our world. In radio circles, rolling with the changes goes to the heart of the challenge facing every broadcasting company. Today’s post looks at the breakneck speed of tech, and how strategists can stay focused and calm – in the middle of the tsunami of change.
Read MoreSad Songs Don’t Get Ratings
The results are in, and for the fifth consecutive year, Classic Hits and Classic Rock earn “Format of the Summer” honors in the Nielsen PPM ratings. Meanwhile, CHR audience numbers declined, perhaps a contradiction during a period when kids are out of school and the record labels work hard to produce big summertime hits. Of course, we have a theory – and some data to back it up – for why gold-based radio stations continue to win the summer ratings wars. See if you agree.
Read MoreWill Robots Replace Radio Jobs?
The next wave of disruption in the workforce may be the coming robot apocalypse – impacting a surprising number of professions, including the medical and accounting communities. But how will radio be affected by robotics? We’ve done the homework so you don’t have to. The story is in today’s JacoBLOG.
Read MoreWhat Keeps You Up At Night?
It’s hard not to be fearful of the world around us – especially when it comes to our changing, disrupted professional lives. It’s FOFB – or the fear of falling behind. Not to worry – we’ve got a dozen ways to overcome and conquer that fear. And most are fun, painless, and inexpensive. Dive in.
Read MoreThe End Of Radio “Search” As We Know It
As a smart obsesrver of media and technology recently quipped, “The revolution will be vocalized.” Today’s post takes a straight-on look at the voice revolution, what it means to broadcast radio, and how some of the habits acquired during the early PPM days won’t work so well in the era of voice. Alexa, open today’s JacoBLOG.
Read MoreThe Big 35
While most everyone at Jacobs Media has been on the road this week, we almost missed our anniversary. Thanks to LinkedIn – and some nice people who noticed – we use this post to acknowledge our 35th anniversary in business. And in that spirit, we offer up a dozen lessons we’ve learned along the way that hopefully can be beneficial to others in the business. And as always, a warm thanks to you for reading this blog.
Read More- « Previous Page
- 1
- …
- 79
- 80
- 81
- 82
- 83
- …
- 271
- Next Page »