It’s the All-Star Break – a chance to catch your breath and take stock of the year…so far. The traditional game of baseball and broadcast radio have a lot in common. They’ve been around forever, but it’s getting harder and harder to compete aagainst modern-day new entertainment options. In today’s post, we’ll look at what minor league baseball is doing to elevate the fan experience. It’s more than just balls and strikes.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Radio Needs A Prime Day
It’s Prime Day, and Amazon is expected to rake in a record-shattering $3 billion+ in revenue. Great brands build iconic events – sometimes out of nothing. Today’s post talks about the value of Prime Day to Amazon, and how radio can create its own “specials” that stroke loyal listeners and build cume. And it won’t cost you a dime.
Read MorePillow Talk (Radio)
If you’re a radio fan of a certain age, you might remember listening to radio in bed with a small radio carefully tucked under your pillow. But technology never sleeps, , and now there’s a new hi-tech solution for listening to your favorite station and DJ while you’re supposed to be sleeping. This device is more fun than Alexa.
Read MoreGet Your Free Radio Now!
A free Google Home Mini for every household in the U.S.? That may seem like a radical idea, but financial analysts Morgan Stanely say it’s the only way for Google to stay competitive in the smart speaker race against Amazon. It’s a sign that in the shifting world of marketing, attribution and the value of the consumer are becoming more important than the hardware. So, what does that suggest to radio companies as they strategize the future of the industry’s sales marketing value proposition?
Read MoreThe Death Of The Electric Guitar?
Say it ain’t so – even some of rock’s insiders are predicting the death (or diminishment) of the electric guitar. But in dramatic fashion, the Hard Rock Hotel in Hollywood, Florida is fighting back. Don’t sell that Fender Stratocaster just yet.
Read MoreAn iPhone Moment For Smart Speakers…And Podcasting?
Where did the time go? Today marks the 10th anniversary of the grand opening of Apple’s App Store – a groundbreaking event. Today, it’s hard not to conclude we’re entering a new tech trend – smart speakers. And our blog post today contemplates how the fast rise of “Alexa” and other voice command technologies might impact the future of podcasting.
Read MoreBroadcasters Meet Podcasters (And Podcasters Meet Broadcasters)
The world’s largest gathering of podcasters, Podcast Movement, is right around the corner. Jacobs Media has a great two-day track of presenters, keynotes,s and panels – “Broadcasters Meet Podcasters” – featuring NPR’s Jarl Mohn, Bobby Bones, an all-star panel of radio’s best and brightest CEOs, and many other stars from both the broadcasting and podcasting industries. The podcasting space is moving quickly, and this event is the best way to understand and participate in it.
Read MoreClassic Rock Is For Yo-Yos
At last February’s Olympics, Classic Rock made its presence known, accompanying some of the top ice dancers in the world on their skating routines. But now thanks to Evan Nagao, “the music that made FM radio great” has shown up at one of the least likely sporting events. And it took gold.
Read MoreHappy 4th
Welcome to halftime of 2018. This 4th of July holiday marks the mid-point of the year. As this holiday full of barbeques and fireworks is upon us, we’ve got some fundamental questions to answer for our radio stations, our companies, and ourselves. Enjoy your time off and today’s post.
Read MoreRadio & Fruit Of The Loom: Hiding In Plain Sight
I think today’s post is SFW, but it is about underwear – and radio. These two products both hide in plain sight, are essential in most people’s lives, but face a marketing challenge. Fruit of the Loom is now running an old school street promotion that most radio programmers could clearly improve upon. Here’s the story.
Read MoreA Tale Of Two Houses
Home is where the heart is, and today’s post takes us to the famous abodes of two legendary rockers – Paul McCartney and Jim Ladd. Each is a consummate storyteller who reminds us why we fell in love with music in the first place. These two dwellings are thousands of miles apart, and very different. But they’re both full of great musical memories. Come in, the door’s open.
Read MoreWhy The Edge Was Our Biggest Failure (And One Of Our Biggest Successes)
We love to talk about our successes, while shying away from our failures. Now, Google has developed a nifty 3-step tool kit to help organizations deal with the inevitable blow-outs, miscues, and miscalculations. For my company, our epic fail was The Edge© format more than 25 years ago. In today’s post, we look at the anatomy of that hot mess, and how we turned it into a big win.
Read MoreThe Tyranny Of Commercials
If you’re in radio, there are actually three guarantees in life: Death, taxes, and commercials. From the dawn of Marconi, Tesla, Drake, and McClendon, programmers have been designing, scheming, and juggling clocks. PPM has exacerbated the problem, as so many major market stations settle for the “bowtie” model. But Media Monitors and other research confirms what everyone […]
Read MoreSo, How Did You Get Into Radio?
I’m blessed that my staff does a great job of feeding me great blog post ideas. As many of you know, we publish a new post every weekday – and have done so for 13+ years. In today’s post, it’s a familiar topic – storytelling. It’s almost become cliche because it seems like virtually every […]
Read MoreNobody Wears Radio Station T-Shirts Anymore, Right?
You rarely see radio station T-shirts anymore. Is that because listeners won’t wear them or is it about fashion, quality, and availability? Author and radio programmer Steve Jones has become a fixture on the speaking circuit, and he weighs in on how radio could profit on merch displaying its best, iconic brands. And you never know which celebrity mind up wearing your T-shirt.
Read MoreIs It Time For Classic Rock’s Eulogy?
Despite the aging and even passing of more of its legacy artists, Classic Rock lives on – and even thrives among a new genereation of young fans. Now, a new book talks about how Classic Rock radio has frozen the music in time, and why its sustainability is a sure bet.
Read MoreDJs & Social Media: Point-Counterpoint
Two of radio’s smartest, savviest social media mavens discuss the very tricky issue of DJs, social media, and the differences between personal and station accounts. It’s a follow-up from last week’s post that generated a lot of comments. And it summarizes some of the awkwardness companies, stations, and talent share when it comes to managing and executing social media accounts.
Read MoreIs Your Morning Show “The Walking Dead?”
What happens when a TV or radio show loses one of its key personalities? New social media research suggests the impact might be devastating for a media franchise. But it’s not hard to think of examples of shows that have lost a key player – and find a way to get even better.
Read MoreLocal Radio Done Right
Marketing broadcast radio stations has become something of an art, due to limited budgets and resources. But smart stations are learning that by taking it to the streets, they can make important connections with their hometown audiences. In today’s post, here are three great examples of local radio done right.
Read MoreLocal, Local, Local
What makes a radio station truly local? Like that old saying about the definition of pornography, “I’ll know it when I see it,” today’s post examines the value of radio’s local orientation and vibe, and why it matters even more in an expanded competitive environment that includes satellite radio, pure-plays, streaming audio and video, smart speakers, and podcasts.
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