Podcasting has gone mainstream. From last year’s ABC-TV sitcome, “Alex, Inc.,” to a duo of British podcasters in the new “Halloween” sequel, everyone’s talking about audio on-demand. So, why there are so many consumers still never listening to podcasts?
Read MoreThree Bites Of The Apple
Of all the tech juggernauts in our lives, none has been more influential and more successful than Apple – even since the passing of Steve Jobs. In today’s blog, our post covers three new Apple stories that have implications on the radio business. Apple Watch, Apple News, and Screen Time are all tech developments that will impact the media and entertainment industries for years to come.
Read MoreAre Radio PDs Like Curious George (Or The Man With The Yellow Hat)?
Great creativity and content starts with curisoity – a key quality common to the best authors, musicians, painters – and program directors. Today’s post takes a look at the curiosity process, with a tribute to a certain cartoon monkey named George.
Read More7 Ways Radio Can Survive Christmas
With Halloween upon us, it’s just a matter of hours before Christmas music starting filling the airwaves. And that means it’s the perfect time for radio to step up its holiday game, whether you’re playing wall-to-wall Bing Crosby or sticking with the Beatles, Black Sabbath, or Brad Paisley. Guest-blogger Paul Jacobs takes to the keyboard with his must-read 7 ways radio can survive the holiday season. It’s holly, jolly, and smart.
Read MoreRadio’s Blue Ocean Quest
As the radio broadcasting industry becomes more cutthroat and dangerous, CEOs are looking for that unique opportunity to own an uncontested market. The book “Blue Ocean Strategy” provides the road map, and today’s blog post has three great examples of what this looks like. The water’s fine – get ready for a deep dive.
Read MoreThe Hotline In The Studio Is Ringing
Technology has changed the look of the modern-day radio studio, but the trusty “hotline” is still used in many stations to get a DJ’s attention, hopefully averting disaster. One of the best “hotline” strories came out of WPLJ in New York City back in its AOR days. Rumor or fact? Our blog post today clears it all up, and pays attribute to one of the best PDs ever.
Read MoreClosing Radio’s Gender Gap
The role of women in the workforce is undergoing great change. The radio broadcasting industry is no exception, whether you’re talking about the corporate offices or the air studio. A new national research study is a must-read for everyone in the radio business, pointing to a major perceptual “gender gap.”
Read MoreWould You Pay To See A Classic Rock Hologram In Concert?
Roy Orbison passed away 30 years ago, but his hologram is now on tour, accompanied by a live orchestra. Can technology resurrect Classic Rock and Pop stars who are no longer with us?
Read MoreIs Facebook Becoming The Classic Rock Of Social Media?
We’re learning that social networks can “age out” just like radio formats. In fact, new research reveals that Facebook usage among teens is at an all-time low. And Mark Zuckerberg is losing no sleep because he owns the ultimate social media cluster. Today’s blog post looks at cluster strategy from a whole new angle.
Read MoreIs The Auto Industry More Fragmented Than Radio?
A legacy industry with internal culture issues, fragmentation, a workforce resistant to adapt to new technology, and outside competitors with much more capital and talent. No, we’re not talking about the radio broadcasting industry. Today’s post focuses on the speed bumps facing the world’s biggest auto companies – and what radio can learn from them.
Read MoreWill A Data Scientist Become The Next Member of Your Radio Programming Team?
In radio circles, “data” has become a major buzzword. The need for more robust analytics is precisely what sales departments crave in order to more effectively monetize programming and digital content, while demonstrating attirbution. But to look at analytics as just a sales tool is limiting. The numbers provide insights into programming – whether its music, talk, or other content – that can open our eyes and please radio’s ever-restless listeners. In today’s post, we reimagine music with math – and the results are fascinating.
Read MoreBob Pittman: Brands Are Like People
These days, radio is transforming itself. And the guy in the corner office at iHeart Media – Bob Pittman – has long been a change agent and transformer, whether at MTV or Six Flags. At a recent conference, Pittman opened up his playbook and discussed the power of great brand building and what’s around the corner. Take good notes.
Read MoreWhat Format Rules In The Car – Rock, Hip-Hop, Or Country?
The car you drive, the music you love, and the radio stations that bring it all together are at the core of today’s blog post. A Chicago-based digital media company has used their digital search diagnostics to explore that relationship. Which format/genre of songs contains the most lyrics about cars? Surprise, surprise.
Read MoreThe Auto Industry Outlook: Is Radio Along For The Ride?
The auto industry is looking at a downturn amidst a tsunami of disruption. What’s the outlook for radio in an car advertising environment rapidly shifting to digital? And how will new car marketing impact the ways in which cars are bought, sold, and traded? Fasten your seat belt.
Read MoreAttention Morning Radio DJs: Troy Aikman Is A Prep Monster
No matter your position at the radio station – or your radio company – it’s about preparation. That’s especially the case in the air studio when it comes to producing and airing a competitive morning show, five days a week., 48 weeks a year. For inspiration, we turn to former star quarterback and now NFL analyst, Troy Aikman. He provides a great 6-pack of preparation ideas for whatever shift you work on the air.
Read MoreDon’t Be Like Mario And Rod
Personalities are the lifeblood of the radio industry. And when you’ve got a great morning team or personality show, it can be worth its weight in gold. That is, until your stars get on each other’s nerves to the point where they jeopardize their show – and perhaps even the station. Today’s blog post is a cautionary tale, along with advice about how to cope with difficult-to-manage talent when they’re not coping well with each other.
Read MorePublic Radio Doubles Down On Local
A common debate in radio is the value of being local in world increasing filled with satellite delivered content and global streams and podcasts. In 2018, three bellweather public radio stations have made significant investments in metro news coverage in an effort to stay both local and relevant to their younger audience. But is it working? Today’s blog post looks under the hood.
Read MoreWho Should Play Halftime At “The Big Game?”
Every year, the NFL loves to stir up specultation over who will play halftime at the Super Bowl. Given all the controversies swirling around the league – along with declining ratings and spotty attendance – who can the NFL book to ensure the “Big Game” atmosphere is filled with peace, love, and football?
Read MoreWhy Dead Rock Stars Get More Popular Over Time
We’ve lost a number of rock and roll giants in recent years, from Tom Petty to Prince to David Bowie. Their absence has made them bigger than ever.
Read More8 Ways To Get In The Radio Habit
Increasing ratings is often said to be a product of creating more “listening occasions.” Rather than do this through temporary steroids – like contests – strategic radio stations create the habit of listening. Here are 8 tips to help stations succeed at “habit-forming radio.”
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