The term “podfade” describes a podcast that has run out of steam and eventually dies off – despite a great deal of initial enthusiasm and excitement. But this phenomenon isn’t exclusive to podcasting. Broadcasters know this problem very well, given the formats, morning shows, and digital endeavors that have suffered the same fate. How to avoid this sorry condition and recognize when it’s smart to stay with the program is the subject of today’s blog post.
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Mike Francesa: “Apps Are The Future”
WFAN icon, Mike Francesa, has been back on the radio since last May. But he’s looking down the road, and he’s tying his future to mobile. Today’s post looks at radio and personality brands, and how apps are the engine that will drive them on mobile devices.
Read MoreWhy Radio Needs To Forge Partnerships
We’ve talked a great deal about the wisdom of parternships to help broadcast radio brands make that leap into an unpreditable digital future. Yesterday, the world of public radio shook when it was announced that PRX and PRI have merged. If you’ve never heard of these organizations, you may be missing a great example of digital media strategy. It’s happening right now down at the left end of the dial in public radio.
Read MoreRadio’s Biggest Fan: Yoko Ono
Despite the brickbats and critcisms, broadcast radio has millions and millions of fans. In fact, some of them are famous – and even infamous – people. One of the most mysterious figures in music history has come out in support of the radio medium, triggering a slew of positive Twitter comments, likes, and retweets. For radio, it’s something to build on, as the industry faces an uncertain future with those up and coming consumers known as Gen Z.
Read MoreRadio Air Talent Look In the Mirror
At last week’s Morning Show Boot Camp in Chicago, I had the honor of presenting AQ, the radio’s first-ever “talent on talent” research study. More than 1,100 DJs, personalitiies, producers, and shows across the U.S. took the time to complete our questionniare. And in the process, they’ve sent a powerful message about their role in 2018 as well as the state of the storied broadccast radio industry – and how they fit in. Thie study is loaded with great data that we preview in this morning’s blog post, along with a link to attend our upcoming webinar and download a free slide deck.
Read MoreThe Best Morning Show In America?
Who is the best program director in Amreica? Who is the most dynamic morning show? This morning’s blog post dives into a conversation of what it means to be compeling, provocative, controversial, and “cume urgent” day in and day out. And the bread crumbs may just lead us to the current occupant of 1600 Pennylvania Avenue. At the intersection of politics and radio is an interesting look at what it means to “miss day and you’ll miss a lot.”
Read MoreThis Is Your Brain On Radio At-Work
What is the impact of music in the workplace and how can radio benefit from changing at-work listening. Research now shows some of the contradictory effects of music while we work. Just like on the radio, the more familiar the music, the better.
Read MoreGood Morning, Radio: Wake Up!
Technology now allows for hi-tech sleep disruption. As more consumers wake up to mobile phones and smart speakers, the clock radio is on the endangered gadgets list. A new partnership from Google and Spotify is just the latest in the recent rash of innovative wake-up technology, creating a deeping challenge to broadcast radio’s coveted morning drive daypart. The latest is in this morning’s JacoBLOG.
Read MoreSean Demery – 6 Month Check-Up
It’s always a sad day when someone in radio – especially a broadcasting veteran – is experiencing tough times. Sean Demery is one of Alterantive radio’s most dynamic programmers – a guy with a true vision – but he and his wfie, Jenn, are experiencing the fight of his life. This is a very different blog post, but one that I hope you’ll take the time to read. Thanks, and have a great weekend.
Read MoreThinking Global By Acting Local
Big brands – from the New York Times to Metallica – are using technology to help localize their brands. Radio is the most local medium of them all, with opportunities to tap into those same digital tools. Today’s blog post is a fascinating marketing story that underscores the value of local.
Read MoreRadio, Where’s The Party?
Innovation shouldn’t just be happening in the programming and digital departments. As the media world is disrupted, radio sales managers are discovering they have to get creative to discover potential new sellers and to modernize their systems. The retail world is undergoing similar pressures to radio broadcasting, and some of the more inventive brands have come up with a smart new concept to attract new salespeople. It’s the subject of this morning’s JacoBLOG post.
Read MoreAlan Trammell’s 5 Keys To Acting Like A Hall Of Famer
MLB Hall of Famer Alan Trammell was a player who combined celebrity and civility – two qualities that serve radio air personalities well. Veteran Detroit music journalist, Jim McFarlin, guest posts about his five insights on the impact talent has on fans. His lisft should get tacked onto a few air studio walls.
Read MoreAt Podcast Movement, Broadcasters Met Podcasters. And It Was Good.
Whether you attended last week’s Podcast Movement convention in Philadelphia last week or weren’t able to join us, today’s blog is our veritable “greatest hits” from our “Broadcasters Meet Podcasters” track – two days of sessions, panels, and keynotes designed to bring our two industries together. We’ve got some of the best quotes and one-liners from the event.
Read MoreSports, Rock, And Women
Sports is for guys, right? New social media research reveals some eye-opening data about the role women play in social media engagement in sports. And that suggests that in sports and rock radio, the game may, in fact, be changing: women in the air studio and the corner office.
Read MoreAlexa, Are You Good Or Bad For Radio?
One of the most-asked questions in the past year is whether smart speakers are additive or erosive to broadcast radio listening? And not surprisingly, the answer is “It depends.” Research points to multiple outcomes, reminding us that when it comes to Alexa and her counterparts, it’s still early days. Today’s blog post offers much-needed perspective to the question “Alexa, are you good or bad for radio?”
Read MoreA “Nothingburger” Or The Next Big Thing
In these fast-paced, entrepreneurial times, distinguishing betweeen a truly bad idea and “the next big thing” is an art that can make or break a business. Today’s post talks about the true breakthroughs, the “nothingburgers,” and how to tell the difference.
Read MoreJump Into The Fire
Just about every business sector is coming to grips with the sobering reality that without risk, there’s no reward – including radio broadcasting. Owners, managers, and talent willing to “jump into the fire,” even in the face of sure disruption can save radio from suffering the same fate as MySpace, Yahoo!, and Blackberry – once market leaders in their respective spaces.
Read MoreI’m In Love With My Car
The more reseaerch we see about consumers and their cars, the more we glean insight into the future. Cosnumers have long been in love with their cars, so much so that many people name them. Will that practice carry over to the autonomous driving revolution?
Read MoreAnd The Winner Is…Netflix
A new consumer survey shows that Netflix has become the preferred TV viewing platform, besting long-time incumbents, broadcast and cable TV. What would a similar study show in “radio?” Today’s post looks at the challenges faced by traditional companies rushing to compete in the new landscape. As GE’s new CEO, John Flannery, has learned, it’s not just about making great products – it requires a serious focus on the customer experience.
Read MoreBecause Brand Trumps Platform
Tradiitional media brands – like broadcast radio stations – are often faced with aging audineces without a clear pathway to attracting new listeners. But the web offers runways to expand the tent, without jeopardizing the core. Today’s blog looks at an unlikely pairing – one of the nation’s largest newspapers and the world’s #1 video gaming site. Yes, there’s something here for radio.
Read More- « Previous Page
- 1
- …
- 77
- 78
- 79
- 80
- 81
- …
- 267
- Next Page »
