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It has not been a particularly good period for members of Congress.  Distrust, dislike, and even disdain for legislators of all stripes seems like it’s at an all-time high.  Americans may not agree about very much, but when it comes to the legislative branch, most are on the same page. The list of bad decision-making, […]

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As Alexa and other voice assistants become more prominent in content discovery, great radio stations have a secret weapon to ensure audiences remember them – “sound signatures.” From the Intel chimes to the familiar sound of the Zippo lighter, a memorable “soundmark” is the ultimate branding tool. Today’s blog explores how and why they work.

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Yesterday, we talked about the power of nostaglia in today’s pop culture, from Netflix to hit movies. Today, we turn to a wize-beyond-his-years Millennial to explain why so many members of his generation are enraptured by music that’s often decades older than they are – and why radio should be cheering and celebrating its revival.

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At a time when consumers are deluged with content from TV, films, podcasts, streams, and of course, radio, the power of nostalgia has never been greater. Netflix just learned this the hard – and expensive – way as they recently faced a $100 million decision to renew a TV series that was popular long before there were iPhones or Facebook. Today’s blog post looks at the reasons why nostalgia was an even greater force in 2018.

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Yesterday, we took a look at Nielsen’s new TV metrics that measure social interaction and engagement with personalities. In today’s post, we’ve got research that shows the gap between social media and the ability of radio talent to effectively harness it. And it’s an eye-opener.

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Nielsen’s social content ratings provide engagement data for TV shows and sporting events, based on Facebook, Twitter, and other social platforms. Now, a new chart reveals how talent stimulates social interaction on television. For a passion medium like radio, these metrics could provide much-needed data that would make the case for radio advertising and attribution.

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Great radio stations – they’re like great rock bands. And in today’s post, we channel serial entrepreneur – Jeff Pulver – who knows a great band and a great business startup when he sees one. We’ve put together a punch list of 10 questions to ask – from “Who’s your lead singer?” to “Are you a great live band?” – to help brand managers achieve greatness.

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In the past few years, we’ve seen some amazing uses of Classic Rock music in high profile TV campaigns. But what happens when one of the most prestigious luxury brands in the world turns to a Classic Rock anthem to shape and build its image this holiday season? Well, it’s magic.

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Entrepreneur Elon Musk claims he works 120 hour weeks because “you can’t change the world” by doing any less. In radio, the term “4 and out the door” has become as outmoded as cart machines and turntables. As we head into another weekend, a look at just how hard we’re all working to change the world of broadcast radio.

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In today’s overcrowded media environment, the subscriber model is perhaps the most challenging because it depends on consumers paying for content. A fledgling sports media brand, The Atheltic, is already making waves Can your radio statiion passs this 10 question quiz, a great litmus test for any media brand aiming to achieve long-term, sustainable success.

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Consumers are paying more money each year for media content – Netflix, Spotify, SiriusXM and others – show up on our cable bills like clockwork. It’s increasingly becoming a subscriber economy. So, the question is, is there any way broadcast radio could participate?

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A series of new research studies reveals the presence of women in advertisement move the needle in many different marketing campaigns. So, by extension, wouldn’t female personalities test similarly on spoken word and music radio stations? A look at this new data, as well as thoughts about women on the radio, is just a click away.

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Consumer attention spans are shortening, making it even more imperative that content is to-the-point and “snackable.” But along the way, being “bite-sized” has become more important than making it great. In today’s blog post, we look at the challenge of attracting audiences in a sea of virtually infinite content and distribution choices.

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As we head into the holiday season, new research indicates Americans may be more lonely than ever. And that’s where radio often comes to the rescue. An oft-cited reason for enjoying broadcast radio is companionship – an important emotional asset especially at this time of the year.

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The future presents a world of unknowns and opportunities. And every company – as witnessed by GM this week – has to face an uncertain tomorrow with the coming of robots, 5G, and Artificial Intelligence. Radio’s not immune, of course, and today’s blog post provides solutions and even insights into what’s around the corner for Marconi’s medium.

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Radio broadcasters have struggled to make the case for formats that appeal to 50+ audiences. Will the new Breeze format (better known as Soft AC) be a demographic game changer?

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While most of us were sitting down for a festive Thanksgiving meal and football this past weekend, many marketers were pulling out their hair, watching their online ad campaigns crash and burn. That’s because Facebook’s “Black Friday” meltdown caused untold grief and angst in thte advertising community. It’s more proof that out of control algorithms signal an opportunity for traditional media companies that believe in localism and customer service – like radio broadcasters.

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Do job titles matter? To young people trying to decide about the types of companies they want to work for, creative job titles are rising in popularity. Here’s what they could mean to a traditional industry like broadcast radio.

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