What is a company – or an industry – truly worth in today’s market? New data shows that Tesla now has more market value than G.M. and Ford – combined. For today’s post, I opened up the spreadsheet and ran a few numbers of my own. How’s the broadcast radio industry doing, in comparison with some of the biggest media and tech brands? You may be surprised to learn where it stacks up (or maybe you won’t).
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Why Your Air Talent Need A Social Media 101 Class
The NFL is engaged in a smart new marketing strategy that has lessons for radio companies willing to consider a contrarian approach to engaging audiences – using emerging social media platforms to attract young people to their sport. At a panel last week at CES, their CMO, Tim Ellis, laid out his master plan using the league’s talent pool – its players – as ambassadors to reach America’s youth. For the NFL, it’s not just a good idea – it’s an imperative. Et tu, radio?
Read MoreThe Five V’s Of CES 2020
CES 2020 is in the books. After a week of running around Las Vegas – with 180,000 of our “best friends” – we’re back with a preview of the event and what this year’s trends mean to the radio broadcasting industry. More than 60 radio execs joined us this year to witness for themselves the grandeur, energy, and fun that is CES. We’ve pulled some of our best photos from the event, along with our “take” on this event’s out-sized impact on our world, our culture, and our industry.
Read MoreDo Your Radio Station’s Ads Lack Social Proof?
There’s a whole lot of whining going on about radio commercials – and for good reason. They are too many of them, and very few are creative, engaging, or persuasive. But there’s hope. Psychologists are proving that radio has the most potent weapon in all of advertising. Deployed well, priced aggressively, and not overused, it could be a difference maker for an industry in dire need of a persuasive, attributive sales story. The answer is a click away.
Read MoreWho Is The New Face Of Facebook?
Who’s your target audience? That’s the question every radio programmer grapples with. But today, the challenges to creating great content and building powerful brands has become more complex. That’s an issue Facebook has been grappling with as their audience shifts. And their choice for a new spokesperson for a first-ever Super Bowl campaign will convince you they are very off-target or smarter and savvier than many of us may think.
Read MoreAppreciating What We Have (When Our Lives Aren’t In Jeopardy)
Media personalities often live conflicted lives – loved and adored, but also insecure and guarded. Over the past year, Jeopardy’s iconic host, Alex Trebek, has undergone a life-shattering experience – a stage 4 pancreatic cancer diagnosis and an unprecedented outpouring of emotion from his fans. There are lessons here for media personalities, including those behind the mic on the radio. It’s about appreciating what you have, something we can all afford to experience.
Read MoreWe’re Off To CES 2020 And Gary Shapiro Is Our Guide
While the rest of the world is back at their desks on the first true work day of the new year, we’re off to CES in Las Vegas, hanging out with 180,000 of our best friends from around the world. For a fast-moving preview, the Consumer Technology Association’s CEO, Gary Shapiro, gives us a look of coming attractions for the planet’s biggest technology show. We’ll be heading up several tours at CES of radio broadcast execs once again this year, and we’re excited to see the future. Join us.
Read More“Best Of” 2019: The Trouble With Radio Sales
This “Best Of” post from 2019 addresses radio sales. As media marketing has gotten exponentially more complicated in recent years, many advertisers are in a quandary about the best way to go. That puts pressure on radio sellers to create the best solutions from their growing arsenal of digital assets. Today’s blog re-post breaks it down, providing a fresh look at the state of radio revenue.
Read More“Best Of” 2019: The Biggest Challenge Facing Radio?
2020 is off and running, and the challenges facing broadcast radio are mounting. Wherever you look, the industry is under pressure. But what’s the biggest challenge facing radio this year – and beyond? Digital media? Satellite radio? Alexa? Podcasts? Gen Z? Or something else? Our blog post today answers the bell to discuss radio’s biggest roadblock to success in the digital era. And guess what? It’s fixable.
Read More“Best Of” 2019: Did Radio Dodge The Digital Bullet?
Welcome to the first post of the new year, a continuation of our “Best Of” series. It’s a positive look at the broadcast radio industry by one of the world’s most respected professional services firms. To see what they say about radio, check out today’s blog post – and Happy New Year!
Read More“Best Of” 2019: Bad Career Advice Boomer Broadcasters Give Young Radio Wannabes
It’s the “Best of” JacoBLOG as we put the wraps on 2019, and a reminder radio veterans mean well when they give worldly advice to fledgling young radio wannabes. But sometimes, those pearls of wisdom aren’t exactly on-point for the next generation of radio personalities, programmers, sales people, and managers. Here are 8 bad pieces of advice radio’s Baby Boomers often impart to young people who have their hearts set on careers in radio. So, let’s avoid them in 2020.
Read MoreSo Long, I-Man
Hope your holidays are sailing along – family, football, rest, and relaxation. That’s how it was going for me, until the news of Don Imus’ passing last week. And so, we’re putting “Best of JacoBLOG” on hold today, and taking an uncomfortable but revealing deep dive into a radio star who stirred up the emotions in all of us. Where do you stand on Imus?
Read More“Best Of” 2019: Are You Chasing A Radio Mirage?
This is one of my favorite blog posts from 2019. It acknowledges how the broadcast radio industry is undergoing sweeping change. And along the way, so are the job skills companies are looking for in prospective employees. As many former radio pros find themselves at a career crossroads, here are some key signs that signal the need for a new mindset in 2020.
Read More“Best Of” 2019: Who Is The Most Admired Radio Personality In America?
Who is the most admired radio personality in America? Today’s “Best Of” JacoBLOG post not only provides the answer to that question, but gives an amazing behind-the-scenes look at what makes that personality tick. I doubt you’ll be surprised at who’s #1 but you will glean important insight about why he is, in fact, the King of All Media.
Read More“Best Of” 2019: To Paul McCartney From Radio: Thank You!
If you’re in radio, this :30 video gift from Paul McCartney could make your holiday. It’s part of our “Best of JacoBLOG” series we’re featuring to close out 2019. Enjoy!
Read More“Best Of” 2019: The 10 Biggest Radio Lies
It’s the “Best Of” JacoBLOG for 2019. I’ve gone back to pull out the most popular posts from this past year. Today’s cuts right to the quick: the 10 radio lies we tell each other, our advertisers, our listeners, and our staff. Some will have a ring of familiarity to you, while others may surprise. And I’m sure I’ve left a few doozies out. See for yourself.
Read MoreIs The Clock Ticking On Classic Rock?
Classic Rock is a frequent topic in this blog. After all, it’s the format that put our company on the map. But it has also emerged as one of the most important music genres in broadcast radio, and a hot topic in pop culture circles. Recently, Rolling Stone broke down the reasons behind Classic Rock’s rising arc, despite untimely deaths that will sadly keep on coming. We’ve got 6 important reasons why the music and the format are on the move as we head into 2020.
Read MoreHave You Heard About Apple’s Cool New Innovation?
The biggest tech companies – Amazon, Facebook, Google, Tesla – have become famous for their innovations. But perhaps the most famous of them all – Apple – has recently unveiled a new marketing concept that has garnered surprisingly little attention. Today’s post looks at the newest promotion from the creatives in Cupertino, designed to spread the word about the Apple News platform.
Read MoreTwo Search Terms That Should Keep Your DOS Up At Night
Google may be one of the biggest global tech companies in the world, but recent initiatives indicate they’re heavily focused on local sales revenue. As searches for terms like “local” and “near me” grow exponentially, the need for radio to (re)claim and optimize its hometown sales turf has never been greater. At the zenith of this holiday shopping season, today’s post provides a path for capturing a greater share of local business – just in time for 2020.
Read MoreRadio Is Not Rocket Science (Or Is It?)
“Radio – the Final Frontier.” Actually, that’s not as far-fetched as it sounds. NASA has its own radio station – “Third Rock Radio” – combining music, personality, stories, and of course, the astronauts themselves. Why did NASA launch a radio station, and how does it build their brand and engage their audience? We talked to the “rocket scientists” behind “Third Rock Radio” about the station and why radio works for NASA. And wait until you see the “jock lounge.”
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