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As we attend Zoom meetings, talk to Alexa, and watch TikTok videos, communication gets more sophisticated, personalized, and hi-tech. Yet, throughout the course of this COVID-19 saga, we are seeing a resurgence of one of the most basic, simplistic forms of “media.” And they are showing up with frequency on lawns all over America. Smart radio stations and personalities are getting – and sending – the message.

COVID-19 is ushering in new trends in the ways we inform and entertain ourselves, as well as socialize with others. It is also changing the job environment, making WFH – or work from home – a fast-growing shift in the way people do their jobs. Recently, Facebook unveiled new research and thinking on the topic that will be of value to every broadcast radio executive, as well for those working in the industry. The workplace is changing – and it’s already impacting radio listening and how we do our jobs today, and will do them in the future.

Perfect timing – this holiday weekend, thousands of businesses around the U.S. will re-open, hoping that shoppers show up for the first time since the COVID-19 outbreak started. Our brand new COVID-19 follow-up survey is being presented to “stakeholder” stations this week, but today’s blog post provides a sneak preview of key results that shed light on this key moment for radio – and all of us.

Did you see Dr. Fauci’s study? That was the question that echoed around the web last week. As the video conferencing phenomenon sweeps the country, brands are taking advantage of this new trend – including radio. Here’s a look at how Zoom culture is making us think twice about our “backgrounds” and the image they project. What does your Zoom “background” say about you?

The COVID-19 outbreak has disrupted our lives, as well as the media usage pecking order. Cable TV news channels are enjoying record ratings, as are public radio stations in the U.S. Today’s blog post takes a look behind the covers at why this listening shift is taking place, while we await new research findings about the pandemic, conducted by Jacobs Media. Why public radio – and why now?

One of the fascinating outgrowths of the COVID-19 crisis is this notion that with all this time on our hands, regular folks would take the opportunity to learn an entirely new craft, ability, or skill. The phrase, “Skill Up In Your Down Time” may not be as popular as “In these uncertain times,” but a […]

COVID-19 is having a sweeping change on lifestyles. One of the personas emerging is the rise of “comfort seekers” – people who are leaning into nostalgia, especially in the media they consume. Whether it’s the food they eat, the TV they watch, or the radio and music they listen to, habits are changing. Grab a Pop Tart and let’s look at this nostalgia spike.

What has been the biggest influencer in broadcast radio’s shift to digital content creation and revenue generation? While the trends have been clear over many years, we are seeing an acceleration, thanks to COVID-19, and the changes this sweeping pandemic have ushered in. Today’s blog post looks at newly released Nielsen data and other key research that make the case that we’re not in Beltsville anymore.

Many radio stations have outdone themselves these past several weeks. COVID-19 coverage – often in the form of promotions that capture this odd communal moment in time – has been impressive in all sized markets. But radio often makes one critical omission even when it’s performing at its best. And today’s blog post is a plea to ensure it doesn’t happen this time around when there’s so much on the line for radio broadcasters.

How will radio stations measure their success during these pressure-filled times? Will it come down to how well they performed in the ratings during these weeks and months of stay-at-home? Or will there be other yardsticks that have nothing to do with TSL, cume, and PUMM? How broadcast radio brands handle the challenges posed by COVID-19 and societal shifts is at the heart of today’s blog post.