In every crisis and major event in America over the past few decades, a star is born – someone who bursts on the scene, becoming a household name. Thanks to the power of the Internet – and our collective boredom – anyone or anything can go viral (excuse the pun). In today’s post, we take a stab at predicting who might emerge as the big star from COVID-19. Could it be someone who’s on the radio?
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
For Radio, The Malady Is The Message
The COVID-19 crisis permeates our lives – both personal and business. But as we’re learning by observing other brands and by studying our newly conducted research, radio has a strong business model. Instead, it’s often a matter of simple re-positioning. We have some great examples from the retail world to share in today’s post to help radio broadcasters seize the moment.
Read MoreFor Radio And Records, Welcome To The New Intimacy
Even though we’re more isolated than ever before, the COVID-19 outbreak has brought us closer in many ways to those around us – our family, friends, staffs, and even our favorite bands. The music industry is under considerable pressure as the concert model is on hold until the virus subsides. Even then, it may be a while before consumers are comfortable attending shows. So, even some of the biggest stars are creating ways to bring us closer to them – a trend we’re calling the “new intimacy.”
Read MoreThe One Question Consumers Are Asking About Your Radio Station: Can I Trust You?
A key factor in how COVID-19 will end for radio brands may be determined by their trust level with their audiences, advertisers, and communities. In today’s blog post, it’s a list of “The 10 Commandments of Brand Trust” during the pandemic. You may not love every one of these well-researched insights, but I promise you they are the building blocks of how to survive – and even thrive – during and after COVID-19. Have a safe weekend.
Read MoreRadio: The New Perception And The New Reality?
It may come as no surprise to you that radio broadcasters have leaned into the COVID-19 crisis, doing some of their best work in years. But after this moment passes and we return to some semblance of “normal,” how will radio’s new story be told? And how successful will broadcasters be in turning around industry perceptions that radio has lost its mojo? In today’s blog post, we look at a station that’s doing it right, from execution to post-marketing its great coronavirus crisis coverage.
Read MoreConnecting With Consumers: How Radio Brands Can Own The Heart
During these truly challenging times when emotions are all over the map, marketers have a unique opportunity to move audiences on the power of a good need, a kind gesture, or a great story. In today’s guest post, veteran programmer Scott James tells the story of a radio promotion that became bigger than life when his audience took it and ran with it. It’s a great lesson about how many of us are feeling now, and we’d like audiences to think about our stations.
Read MoreBuckle Up Radio: Spotify Is In The Rear-View Mirror
Thanks to COVID-19, fewer and fewer people are driving their cars, especially to and from work. But that isn’t stopping the biggest audio streaming brand from going after broadcast radio’s in-car dominance. Spotify is beginning to pull out the stops to increase its presence in cars, radio’s long-time bastion. Today’s post looks at what they’re doing and why they may be headed down the road.
Read MoreDuring COVID-19, Necessity Is The Mother Of Invention
It’s been said “Necessity is the mother of invention.” And if that’s a truism, then we’ve all got a whole lot of inventing to do. Today’s blog post examines how some national brands – the ones under the most pressure – are pivoting their product lines, ad campaigns, and messaging to reflect a COVID-19 mindset. And how radio can make similar adjustments and innovation to stay fresh and relevant.
Read MoreWhat’s It Like To Be A GM/Market Manager During The COVID-19 Crisis?
There’s nothing cushy or comfortable about being a GM in the heart of the rapidly swirling COVID-19 crisis. Every situation brings its unique challenges, and in today’s post, you’ll meet a tough but empathetic group of managers who are navigating this national tragedy in their local markets without the benefit of a road map. From managing their staffs to interfacing with corporate, investors, or board members, these half dozen leaders are finding ways to get it done. There’s a lot of inspiration in their stories.
Read MoreWhat Will Happen To The “Subscriber Economy” Now?
The subscription economy – especially in the audio/video entertainment sector – has been going strong. Now, with economic storm clouds on the horizon, consumers may be scrutinizing those monthly charges on their credit card bills. What does that mean for broadcast radio, and what are the best ways stations can leverage this benefit that radio is FREE?
Read MoreVideo Chat Is Exploding – Why It’s Becoming Radio’s Hot New Platform
Necessity is the mother of invention. And these days, traditional staff meetings have become downright impossible in the midst of this global pandemic. Industrious managers are using video chat as their meet format – a way to connect with staff as well as boost morale. Today’s post looks at this burgeoning video chat phenomenon, and how radio is using it to bridge the gap with its growing legions of “work from home” staffers.
Read MoreNow We’ve Got All The “Alone Time” We Need
It’s funny how many of us used to crave “alone time.” But that was so “two weeks ago.” Today, we’re feeling a sense of isolation with others in our lives – family, friends, and co-workers. And that’s why an intimate, real-time, one-to-one medium like radio has the chance to thrive during the worst time of our lives. And we’ve got the data to prove it.
Read MoreWhat Will Radio Look Like Post-COVID-19?
Everyone in radio is scrambling to stay on the air, while serving listeners, advertisers, and communities. But it’s also important to look down the road, and ponder what will the radio broadcasting industry be like, post COVID-19. It turns out new research being conducted around the world informs this conversation, allowing us to think about where the puck is heading – not where it is today. Here’s our view.
Read MoreWhat It’s Like To Be A Programmer During The COVID-19 Crisis
Last Friday, we showcased air personalities, tasked with delivering information and entertainment during the difficult conditions imposed on all of us by the COVID-19 virus. But what about the people in charge – programmers trying to maintain consistency and quality, as well as leadership during this test of radio’s mettle? In today’s post, we tracked […]
Read MoreLights! Cameras! Action! Get Real!
Personalities are the lifeblood of radio, often thought of as “family” by listeners. And thanks to technology, the radio industry now has unique, creative, and innovative opportunities to bring the audience “inside the tent.” Today’s post looks at the latest effort by comedian Jim Gaffigan who has virtually opened his home and family to fans at a time when listeners need comfort and a few laughs. There are important lessons here radio can learn at a pivotal time in their listeners’ lives.
Read MoreWhen It Comes To Smart Speakers, It’s Location, Location, Location
We learned a lot from this year’s Techsurvey 2020. One of the biggest takeaways is how the growth of smart speakers has the potential to lead to a resurgence of radio listening – especially at home. And that’s exactly where so many listeners are now cooped up because of COVID-19. We know where consumers are placing these speakers in their homes. And wouldn’t you know it – in most cases, it’s where all those radios used to be.
Read MoreRadio And Coronavirus: We Need Data
The coronavirus story continues to dominate our lives – personal and professional. And we’re all living this nightmare, we’re running our radio stations on gut, duct tape, and alligator clips. That’s why Jacobs Media is launching a flash survey that your station can participate in. We’re going to find out what your audience is thinking, and how you can better serve them. All the details are a click away.
Read MoreWhat Is The Biggest Finding In Techsurvey 2020?
On the cusp of presenting our two Techsurvey 2020 webinars this week (details in the post), I’m often asked, “But what’s the BIGGEST finding?” from this year’s 46,008 participants. Usually, it has to do with a new technology or gadget, but this is no ordinary year. After much soul-searching and spreadsheet perusing, I’ve come up with what I think is the most important finding. But as we know, research is always in the eye of the beholder.
Read MoreWhat’s It Like Being On The Radio During The Coronavirus Crisis?
As the coronavirus crisis unfolds, it’s the people on the airwaves tasked with entertaining, informing, and helping the audience deal with a roller coaster of emotions. But how are THEY coping with this challenge, how do they feel about working in this difficult environment, and how is it impacting them? There are some riveting profiles here that should make everyone in radio proud of to be a part of this great medium.
Read MoreWTF? No, It’s WFH
WTF? No, WFH. That’s because so many radio station staffers are working from home, tasked with entertaining and informing audiences also cooped up in their bungalows, apartments, and condos. This “new normal” requires big adjustments not only in how we do our jobs, but also how we connect with listeners who aren’t in their normal locations. Today’s post lays out how other industries are adjusting, and what radio can do to keep pace.
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