Did you see Dr. Fauci’s study? That was the question that echoed around the web last week. As the video conferencing phenomenon sweeps the country, brands are taking advantage of this new trend – including radio. Here’s a look at how Zoom culture is making us think twice about our “backgrounds” and the image they project. What does your Zoom “background” say about you?
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Will Public Radio Be The Big Winner During The COVID-19 Outbreak?
The COVID-19 outbreak has disrupted our lives, as well as the media usage pecking order. Cable TV news channels are enjoying record ratings, as are public radio stations in the U.S. Today’s blog post takes a look behind the covers at why this listening shift is taking place, while we await new research findings about the pandemic, conducted by Jacobs Media. Why public radio – and why now?
Read MoreAre You Skilling Up In Your Down Time?
One of the fascinating outgrowths of the COVID-19 crisis is this notion that with all this time on our hands, regular folks would take the opportunity to learn an entirely new craft, ability, or skill. The phrase, “Skill Up In Your Down Time” may not be as popular as “In these uncertain times,” but a […]
Read MoreCOVID-19 May Turn Us All Into “Experience Benders”
Local businesses – restaurants, bars, sports teams, concert venues – are all scrambling to modify their entire operating models to meet the new requirements forced by COVID-19. And radio stations will play a role in helping these businesses get back on their feet. What will this look like and how can radio broadcasters learn from businesses experimenting with innovative new strategies we’re calling “experience bending?”
Read MoreThanks To COVID19, It’s The Rise Of The “Comfort Seekers”
COVID-19 is having a sweeping change on lifestyles. One of the personas emerging is the rise of “comfort seekers” – people who are leaning into nostalgia, especially in the media they consume. Whether it’s the food they eat, the TV they watch, or the radio and music they listen to, habits are changing. Grab a Pop Tart and let’s look at this nostalgia spike.
Read MoreRadio: Got Live If You Want It
As the world navigates COVID-19, those ongoing content debates rage on? Ultimately, what will win out – on-demand programming from services like Netflix or podcasts? Or live and local platforms, such as broadcast radio? As the biggest players in audio duke it out for share of listening and share of mind, what will it take for radio to pass this difficult test?
Read MoreWho’s Leading The Digital Transformation In Your Radio Company?
What has been the biggest influencer in broadcast radio’s shift to digital content creation and revenue generation? While the trends have been clear over many years, we are seeing an acceleration, thanks to COVID-19, and the changes this sweeping pandemic have ushered in. Today’s blog post looks at newly released Nielsen data and other key research that make the case that we’re not in Beltsville anymore.
Read MoreWhat Is Connectedness And How Do You Know Whether Your Station Has It?
These days, there is a lot of industry talk about “connectedness,” and other catch-words radio stations should be striving to achieve. But what does it mean to be truly connected to local communities, especially during the toughest of circumstances. Today’s blog post has some real world examples of “connectedness” done right and why it matters.
Read MoreThanks To COVID-19, Driving Cars May Make A Comeback
During stay-at-home restrictions across the country, most radio listeners have been advised to stay at home. That’s taken its toll on morning drive radio listening, typically the most-listened-to daypart. But now there are signs the car is making a comeback for reasons that may surprise you. This new trend promises to be good for radio, and perhaps the struggling concert business as well.
Read MoreWill Radio Remember To Tell Its COVID-19 Success Stories?
Many radio stations have outdone themselves these past several weeks. COVID-19 coverage – often in the form of promotions that capture this odd communal moment in time – has been impressive in all sized markets. But radio often makes one critical omission even when it’s performing at its best. And today’s blog post is a plea to ensure it doesn’t happen this time around when there’s so much on the line for radio broadcasters.
Read MoreStop Worrying About The Ratings And Focus On Serving Your Audience
How will radio stations measure their success during these pressure-filled times? Will it come down to how well they performed in the ratings during these weeks and months of stay-at-home? Or will there be other yardsticks that have nothing to do with TSL, cume, and PUMM? How broadcast radio brands handle the challenges posed by COVID-19 and societal shifts is at the heart of today’s blog post.
Read MoreWhat I Like About You(Tube)
The coronavirus outbreak has accelerated video viewing time, spread out over myriad platforms, from Netflix to HBO to local TV news. Radio has gotten into the video game, thanks in no small part to the easy access and popularity of YouTube. Today’s post takes a look at how radio operators, programmers, sales teams, and personalities are integrating video into their content portfolios, chock-full of examples of some of the best and brightest efforts. Take a look.
Read MoreDuring COVID-19, Radio Needs To Roll With The Changes
As we now know so well, COVID-19 is a once in a century event. But it’s here – now – and smart brands and the people who manage them know how essential it is to reassess content, distribution, and tone. Today’s blog post has examples of brands facing the winds of change, making sometimes painful adjustments, but ultimately pivot their products to be more in-tune with a changing audience. As David Bowie implores, “Turn and face the strange ch-ch-changes.”
Read MoreWelcome To Radio’s New Happy Hour
The growth of the Zoom platform is less about the rise of video chat, and much more about the desire for intimacy and companionship. From musical artists to the NFL Draft, fans are getting a raw, unrehearsed, up close look at their favorite celebs – despite the feelings of isolation we have in the COVID-19 era. How can radio get into the game? Actually, it’s easier and less expensive than you think.
Read MoreDuring COVID-19, Is Talking On The Phone Making A Comeback?
The COVID-19 crisis is having a major impact on our lives, but also on our behaviors. Data from telecom companies is showing people are talking on their phones again, even engaging in conversation with telemarketers. For radio, making local audience connections has always been one of the medium’s special strengths. Now that so many are isolated, lonely, and bored, opening up those phone lines might be a great avenue for engaging your beleaguered listeners.
Read MoreRadio’s Headphone Listening Challenge
Many radio broadcasters are taking a hard look at Nielsen PPM ratings in light of the COVID-19 outbreak. How does (nearly) a national stay-at-home orders impact routine radio listening? Now that so many consumers are at home, while the unemployment rate skyrockets, what effect is that having on broadcast radio listening? How will less in-car […]
Read MoreFor Radio, It’s About Getting Comfortable With Being Uncomfortable
Key trends are beginning to emerge during the coronavirus – the programming, content, and media truly resonating with unsettled consumers, spending most of their time nervously being cooped up at home. We’ve done a lot of observing of the media landscape, as well as conducting three audience research studies since COVID-19 began. And there’s one unmistakable trend that’s emerged, and good news is that broadcast radio can share in its success.
Read MoreGIFs Are Life. And Life Is Changing.
As America and the world wrestle with COVID-19, radio programmers and talent are trying to assess the mood of the country – and our local markets. Research helps, but other indicators can be very revealing, too – like searches for GIFs, those animated images that are a window into our souls. Today’s post features some revealing data about what consumers are searching for to reflect their mindsets at the moment, and what it means to radio.
Read MoreIn The Midst Of A Global Pandemic, Three Things That Might Bring A Smile To Your Face
These last few weeks have been especially trying for all of us, both personally and professionally. So, on this Friday in the middle off a global pandemic, it’s a different blog post than usual, designed to bring a smile to your face. I’ve assembled some great examples of COVID-19 humor (yes, there is such a thing). So take my “Find the Funny Challenge.” If you don’t laugh at least once (a beaming grin counts) while reading this blog post, I’ll return your subscription fee. (That’s right, there is no subscription fee.)
Read MoreDisruption Like No One’s Ever Seen Before
We’ve tossed around the word “disruption” for years now. But as we’ve learned over just the past few weeks, we really didn’t know what it looked like. Now that radio operators have made the adjustment to broadcasting from home, it’s time to contemplate a new question: What will the radio industry look like when the company reopens? We tackle that challenge more in today’s post. Buckle up.
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