Here’s hoping you find joy this holiday season.
Read MoreBest of JacoBLOG: Radio And The Coronavirus
It’s that time of year – there’s a nip in the air, mistletoe abounds, and even the airports are busy. That means it’s time for the annual ritual known as “The Best of JacoBLOG.” Today’s post may not have been the most-read or commented on, but it was important. It was the first post about COVID-19, originally appearing on March 2nd of this year – a lifetime ago.
Read More2020: The Year Of The “Thank YOU!”
Sometimes, a simple “thank you” goes a long way. In 2020, gestures of gratitude and gratefulness have never been more important. The Rock community has traditionally come up short in this department, especially when it comes to radio. But this year looks a little different. Today’s post looks at some of the truly nice things that have happened as Rockers thank radio.
Read MoreThe Planets Are Lining Up: We’re Going to CES 2021 (Sort Of)
CES 2021 will be a lot different this year. It’s Virtual CES. And to continue our presence at this amazing gathering of technology to start out the new year, Jacobs Media is creating our own virtual tour of technology and innovation that will impact radio broadcasters in the new year. We’re excited to show you what we’ve been working on – an accessible, affordable way to experience CES. Without the sore feet. Take a look.
Read MoreDick Kernen: A Wonderful Life
Detroit radio – and all of radio – lost a giant last week. Dick Kernen passed away, leaving millions of memories and great stories about radio over these past several decades. Dick was LinkedIn before there was LinkedIn – a great resource who opened doors for thousands of radio pros who went on to have great careers. I was lucky enough to count Dick not only as a mentor, but as a friend. Today’s blog post looks back at the “wonderful life” and great times of Dick Kernen.
Read MoreCan Radio Work It Out?
The pandemic is a reminder for many of us that a prime New Year’s resolution may be to shed a few pounds. While that may mean dieting, for millions of Americans, it is also about exercise. Today’s blog post looks at the 50 best workout songs of all time (can you guess #1?), and how music plays a key role in our exercise regimens. But here’s the question: does radio have a shot to be that workout soundtrack?
Read MoreHow America’s Classic Cookie Keeps It Fresh (And How Your Radio Station Can, Too)
It’s one thing to launch a new brand. It’s another to manage one that’s been around a loooong time, where nothing new ever comes out. No, we’re not talking about radio or a Classic Rock station. Oreo has been around for more than a century, and in today’s guest post from Bill and Reid Jacobs, they reveal the secrets behind why it remains the most popular cookie brand in the world. It’s about staying current, engaging fans, and yes, keeping it fresh.
Read MoreHow Is Working From Home Working For Radio?
As we wrap up 2020, a common conversation in radio circles revolves around the impacts of work from home. Has it been a good thing for radio and those of you who work in the industry, or has it hampered the way stations do business and people interact with one another? Today’s blog post explores those pros and cons, gives you a chance to weigh in with your opinion, and also preview the newest innovation in WFH technology.
Read MoreIs It Possible To “Sell Out” In 2020?
In the 1960’s, being a “sell out” was the worst thing you could be. But here in 2020, given the state of our celebrity culture, is it even possible to sell out your image? Or your music catalogue? Bob Dylan put it to the test earlier this month when he sold his entire catalogue of music to Universal for a cool $300 million. It turns out, this wasn’t a one-off. You might be surprised who else has the “For Sale” sign posted outside their dressing rooms.
Read MoreWill We Look Back On 2020 As The Year Radio Rediscovered Its Local Communities?
2020 will be remembered for many things – most of them revolving around strife, struggle, and heartache. But a look around the U.S. radio industry reveals that even under the most difficult of conditions, broadcasters have stepped up big-time to support the unique needs of their local communities. There are unintended benefits from this rush of public service that could impact radio operators well into the new year – if they’re willing to reflect upon what going on right in front of their eyes – and ears.
Read MoreHas Nielsen Discovered The Holy Grail Of Ratings?
A recent development revolving around audience measurement may have slipped under the radar. It’s Nielsen’s introduction of a new ratings platform. Branded as “Nielson One,” it’s being hailed – by Nielsen – as the “Holy Grail” of data collection. Finally! A singular measurement tool designed to capture media usage across multiple platforms – broadcast, digital, etc. But there’s just one little catch…
Read MoreWhat’s The Best Way To Insult A Rock Band?
It’s harder and harder for emerging new artists to break out – especially in this 2020 environment. But more and more we’re seeing young superstars grow their audience and their brands by recording music originally recorded decades before they were born. Today’s post looks at how artists like Lizzo and Billie Eilish are embracing Classic Rock.
Read MoreIs There No Joy In Radioville?
Yesterday was a big day for radio talent. Both SiriusXM and iHeart Radio announced new five-year deals with Howard Stern and Charlamagne Tha God respectively. But elsewhere in radio and for many voices on the airwaves, joy is not in abundance. Today’s blog post looks at the role 2020 is playing on our teammates in the air studio – or in many cases, broadcasting from home.
Read MoreIt Was 40 Years Ago Today
The breaking news has been coming fast and furious in 2020. But a story that should not be missed in the collective noise of the moment is that today, December 8, marks the 40th anniversary of John Lennon’s death. I was living in New York City at the time, and ended up with a story to tell. And that’s the subject of today’s blog post.
Read MoreWhat Is Your Radio Station’s North Star?
How we position and market our radio stations during a pandemic has become a profound challenge. We have always invested in our position. But given COVID, marketers are thinking more about their purpose – their “north star.” What’s yours?
Read MorePaint It Black (And Scarlet, Magenta, Apricot, Indigo…)
What happens when a young, innovative employee in an aging industry comes up with a novel idea that could expand the customer base? No, it’s not a radio story, but it’s the next best thing. And it should serve as a cautionary tale to those of us in radio broadcasting about the youth in our midst. Innocently enough, it all started in a paint store in Athens, Ohio, when…
Read MoreHow Radio Can Participate In “The New Intimacy” – 2
When David Fishof, creator of “Rock N’ Roll Fantasy Camp,” realized 2020 might wipe out his business, he pivoted. His “master classes” now feature the same rock stars – but this time in a unique one-to-one environment via Zoom. It’s another example of turning his model on its side and innovating out of the pandemic. Other players in radio are on that same path – using virtual technology to create unique artist/fan experiences.
Read MoreHow Radio Can Participate in “The New Intimacy”
In the middle of a global pandemic, many of us are missing personal interactions the most. But thanks to virtual meeting technology, fans can enjoy unique experiences with their favorite artists – or radio air personalities. Today’s blog post looks at how innovative entrepreneurs are using platforms like Zoom to pivot their business plans. And in the process, creating “The New Intimacy.”
Read MoreWhy The Hot “New” Thing Is…Nostalgia Marketing
A “new” trend in advertising this year is being called “nostalgia marketing.” Actually, it’s been around for a long time, but might be especially powerful during this last month of the year, when emotions are running high. In recent years, it’s been the “All Christmas Music” stations that have had this market cornered. But like everything else about 2020, this year could be very different if your station steps up with the right emotional rescue at the right time.
Read MoreWhy Christmas Music Really Works
As the radio industry gears up for the final month of 2020, all eyes – and ears – are on Christmas music again this year. Ratings trends show that holiday music was already on a tear, even before COVID-19. What’s in store this year, and how can radio broadcasters put this phenomenon in perspective. Today’s post explores that question, along with research you likely haven’t seen before.
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