These days, marketing dollars are scarce for radio stations, but there may be a smart solution: UGC – or user-generated content. Brands are putting their fans to work, a clever strategy showing signs of success.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
How Many Mentors Do You Get During The Course Of Your Career?
The radio industry lost one of its superstar executives this week when Marty Greenberg passed away. He was the face of ABC’s Owned FM stations when I worked for the company, influencing and mentoring scores of us to become better broadcasters – and better people.
Read MoreThe Key Lesson From CES 2021? Meet The Audience Where They’re At
Now that CES 2021 is in our rear-view mirror, the question we keep hearing is “What was the coolest gadget you saw this year?” But the better query revolves around determining the ONE BIG TAKEAWAY from this sprawling, virtual event. And we think we’ve figured it out. Let’s compare notes in today’s blog post.
Read MoreWelcome To Clubhouse: The AUDIO Social Media Platform
You haven’t heard of Clubhouse? It’s a new invite-only social network. Before you start groaning, consider this: it’s an AUDIO only medium where you can socialize with friends, colleagues, experts. And to test drive it, Lori Lewis put on her crash helmet, buckled in, and pulled out her iPhone to check out Clubhouse. Here’s what she learned…
Read MoreFor Radio Brands, It’s A Matter Of Trust
Do you really trust the media brands you interact with or subscribe to? Does your audience trust your radio station? In 2021, many media organization may need “credibility rehab” – or at least make bold statements about what they stand for. To that end, Netflix and Axios are publishing clear statements of purpose that promise key performance attributes. How will these “bills of rights” go over, and can radio broadcasters use this technique to make an impact?
Read MoreThere’s An App For That – Look What Went UP In 2020
Last year was a tough economic road for many businesses and industries. But when it came to mobile apps – new downloads and revenue – it was a banner year for the two biggest stores, owned and operated by Apple and Google. Today’s post provides perspective on a record-setting year for mobile apps, and a reminder just how important they were to radio broadcasters.
Read MoreHow Radio Can Build Community Through Its Content
As CES Week draws to a close, this year’s show – even virtually – is another reminder that the hottest aren’t just shiny objects or whiz-bang gadgets. More and more, we see up-and-coming brands building fan communities, creating loyalty, emotional investment, and yes…profits. Radio can do this, too, and today’s post provides the playbook for how audiences can be leveraged to amplify brands.
Read MoreHave You Danced The “Pandemic Pivot?”
Our CES 2021 Tour yesterday was an exercise in the “Pandemic Pivot,” a major theme at this year’s show. Here’s a look at our event, as we ate our own dog food.
Read MoreWill There Ever Be “Self-Driving Cars?”
Auto technology continues to be a big story at CES 2021, especially as COVID is changing the way we use our cars. Today’s post looks at new features – and new behaviors – from bigger than life dashboard displays to a fascinating controversy among two tech giants over so-called “self-driving cars.”
Read MoreWhy The NFL’s Gen Z Strategy May Be The Best In The Entertainment Industry
Over the weekend, Nick At Nite took over an NFL playoff game – and magic happened. For 60 minutes of football, green slime was everywhere, making the game fun and compelling for even veteran NFL watchers. When mature entertainment brands go after teens (and tweens), it can be a thing of beauty. (Radio, are you listening?)
Read MoreAre You VIRTUAL CES Ready?
Welcome to the brave new world of CES 2021. The event kicks off today – virtually. And Jacobs Media’s virtual tour of CES takes place Wednesday. To give us the perspective on what to expect, our blog post today features an exclusive interview with the Consumer Technology Association’s CEO, Gary Shapiro. He and his staff have been in all hands on deck mode, prepping CES 2021. Here’s the story.
Read MoreThe Art Of Saying Good-Bye To A Superstar
Tonight is a special night – the final episode of “Jeopardy!” hosted by the show’s iconic late host, Alex Trebek. The run-up to the last show has been a textbook example of how to say goodbye to popular talent. All of us in radio can learn a lot by studying the “Jeopardy!” process – keeping fans first.
Read MoreWho Says Politics And Music Don’t Mix?
We can’t stop talking about the president – especially after days like yesterday. But today’s blog takes a lighter, human look at a side of U.S. chief executives we don’t often see – their love for music and the imprint it makes on their time in office.
Read MoreAre You Ready For Some (Streaming) Football?
The sports world had a very challenging year in 2020, trying to maintain seasons in the midst of the pandemic. But the changing tides weren’t just about playing the games. Over the holidays, the NFL and Amazon embarked on a unique experiment – one they will repeat this weekend as the playoffs begin. And the results can help inform radio about the changing relationship between content and distribution.
Read More20 Positives For Radio That Came Out Of 2020 – Part 2
2020 was a year we’ll never forget. Today’s post finishes up our list of the 20 positives to come out of the Worst. Year. Ever. It turns out many of the trends bubbling under in previous years were accelerated and even amplified by what we all experienced last year. Check out our last 10 big radio trends, and see if you haven’t been impacted by some of the many changes wrought by COVID and 2020.
Read More20 Positives For Radio That Came Out Of 2020
2020 was a dumpster fire of a year. For radio operators, it was especially precarious. But much good came out of this very challenging year for radio – if you take the time to look for it. Join me as we start 2021 with much optimism and hope for better days ahead.
Read MoreSo Long, 2020! Hello, 2021!
We’re all excited to turn the page on 2020. We wish you a Happy New Year. And more importantly, a much improved 2021.
Read MoreBest Of JacoBLOG: Radio And The Kids In America (Whoa!)
The “Best of JacoBLOG” continues this week. It’s a post from last summer highlighting one of America’s leading think tanks, the Brookings Institution. They updated its demographic profile of America, and the results may shock you. They certainly run against the grain of broadcast radio’s aging trajectory, and they provide a challenge to those of us working in radio today.
Read MoreBest Of JacoBLOG: What Will Radio Look Like Post-COVID-19?
It’s our next installment of “Best of JacoBLOG,” and this popular post goes all the way back to March of this year when we were already trying to imagine what the radio broadcasting industry would look like post COVID-19. Crystal ball time – an interesting window into our mindset nearly 10 months ago – what we got right and what we got wrong.
Read MoreBest Of JacoBLOG: The Spirit Of Radio – 2020
It’s our “Best of JacoBLOG” series, and today, we go back to last June. Our post showcased a new video by Rush, celebrating the 40th anniversary of their “Permanent Waves” album. Whether you were a Rush fan or not, their anthem – “Spirit of Radio” – has now been re-imagined as an animated video that’s a love letter their late band mate, Neil Peart – and to all of us who’ve ever worked in radio.
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