A big question many of us are asking is when concerts, events, and conventions will be back. Rather than speculating or waiting for them to return, we believe that developing a virtual event strategy is a key to surviving – and thriving – in 2020. And we’ve put together a great checklist based on our own experience. “See” you there.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Get Off My Super Bowl LV Lawn
Super Bowl LV is in the books, and already the center of a number of controversies that include the halftime show, the officiating, and of course, the commercials. I foolishly weigh in on all these topics to get the juices flowing to start a new week.
Read MoreThe Guitar Made A Comeback In 2020 – Will Rock Music Follow Along?
An unintended consequence of the pandemic has been a mass movement to sharpen skills – like baking or learning Italian. One of the beneficiaries of this movement has been the guitar, which made a huge comeback in 2020. While this trend bodes well for Fender and Guitar Center, could it also signal a change in music, and therefore, radio, in the coming years?
Read MoreThe Lost Art Of The Radio Stunt
Radio format stunts used to be packed with drama and anticipation. After all, you’re only new once. And to inspire the next great new format debut, look no further than your nearest television set where the producers of “Jeopardy” have been stunting for weeks, building up anticipation for who will follow in Alex Trebek’s mighty shoes. There’s a lot to be learned from this nightly game within a game, as fans speculate about “who’s next?”
Read MoreWhy It Would Be Good Business For Radio To Drone On
Not every innovation we see at events like CES has a direct application to radio broadcasting. But when we look beyond gadgetry and focus on technology and utility, it becomes easier to figure this stuff out. Today’s blog post is about drones, and new uses for these smart flying devices. What do they have to do with radio? You tell me.
Read MoreRemember When Radio Tried To Hire People With Great Ears?
Remember when radio stations hired music directors because they had “great ears?” Today, a new app mashes up music discovery, crowd sourcing, and contesting in a unique combination that fosters music discovery. Today’s blog looks at how it works and how broadcast radio can still play a key role in finding “the next big thing.”
Read MoreThe Marketing Of Marijuana…And Radio
2020 may not have been a great year for the economy. But one industry made substantial headway in growing its footprint – the cannabis business. As marijuana sales become legal in more and more states, smart marketers are moving into the space. And many of their strategic tenets have a ring of familiarity to what we consider “best practices” for broadcast radio.
Read MoreHow Can New Music Compete Against Classic Rock?
COVID has presented tough times for musicians and bands, especially those who aren’t the Foo Fighters or Adele. And for radio stations dependent on a healthy supply of great new music, 2020 was an arduous year. What can we learn about how music is now being exposed and enjoyed that can inform the way we program our stations? To gain more insight, I went back to one of radio’s gurus. And I share those observations with you in today’s blog post.
Read MoreRadio, Hi-Tech, And The Vision Thing
It was a challenge to find the hot new gadget at CES 2021 because of the virtual nature of this iconic event. But after looking far and wide, I’ve found an innovation that combines the paranoia of these times with audio – yes, a hi-tech way to listen to the radio while avoiding the virus. What a deal!
Read MoreWill Super Bowl LV Be All That Super?
Like everything else in our COVID lives, even the Super Bowl is not immune to the pandemic and its effects. From the halftime show to this year’s lineup of multi-million dollar advertisers, LV promises to be a very different “Super Sunday.” And perhaps that’s an opportunity for radio.
Read MoreFor Radio In 2021, It May Be UGC To The Rescue
These days, marketing dollars are scarce for radio stations, but there may be a smart solution: UGC – or user-generated content. Brands are putting their fans to work, a clever strategy showing signs of success.
Read MoreHow Many Mentors Do You Get During The Course Of Your Career?
The radio industry lost one of its superstar executives this week when Marty Greenberg passed away. He was the face of ABC’s Owned FM stations when I worked for the company, influencing and mentoring scores of us to become better broadcasters – and better people.
Read MoreThe Key Lesson From CES 2021? Meet The Audience Where They’re At
Now that CES 2021 is in our rear-view mirror, the question we keep hearing is “What was the coolest gadget you saw this year?” But the better query revolves around determining the ONE BIG TAKEAWAY from this sprawling, virtual event. And we think we’ve figured it out. Let’s compare notes in today’s blog post.
Read MoreWelcome To Clubhouse: The AUDIO Social Media Platform
You haven’t heard of Clubhouse? It’s a new invite-only social network. Before you start groaning, consider this: it’s an AUDIO only medium where you can socialize with friends, colleagues, experts. And to test drive it, Lori Lewis put on her crash helmet, buckled in, and pulled out her iPhone to check out Clubhouse. Here’s what she learned…
Read MoreFor Radio Brands, It’s A Matter Of Trust
Do you really trust the media brands you interact with or subscribe to? Does your audience trust your radio station? In 2021, many media organization may need “credibility rehab” – or at least make bold statements about what they stand for. To that end, Netflix and Axios are publishing clear statements of purpose that promise key performance attributes. How will these “bills of rights” go over, and can radio broadcasters use this technique to make an impact?
Read MoreThere’s An App For That – Look What Went UP In 2020
Last year was a tough economic road for many businesses and industries. But when it came to mobile apps – new downloads and revenue – it was a banner year for the two biggest stores, owned and operated by Apple and Google. Today’s post provides perspective on a record-setting year for mobile apps, and a reminder just how important they were to radio broadcasters.
Read MoreHow Radio Can Build Community Through Its Content
As CES Week draws to a close, this year’s show – even virtually – is another reminder that the hottest aren’t just shiny objects or whiz-bang gadgets. More and more, we see up-and-coming brands building fan communities, creating loyalty, emotional investment, and yes…profits. Radio can do this, too, and today’s post provides the playbook for how audiences can be leveraged to amplify brands.
Read MoreHave You Danced The “Pandemic Pivot?”
Our CES 2021 Tour yesterday was an exercise in the “Pandemic Pivot,” a major theme at this year’s show. Here’s a look at our event, as we ate our own dog food.
Read MoreWill There Ever Be “Self-Driving Cars?”
Auto technology continues to be a big story at CES 2021, especially as COVID is changing the way we use our cars. Today’s post looks at new features – and new behaviors – from bigger than life dashboard displays to a fascinating controversy among two tech giants over so-called “self-driving cars.”
Read MoreWhy The NFL’s Gen Z Strategy May Be The Best In The Entertainment Industry
Over the weekend, Nick At Nite took over an NFL playoff game – and magic happened. For 60 minutes of football, green slime was everywhere, making the game fun and compelling for even veteran NFL watchers. When mature entertainment brands go after teens (and tweens), it can be a thing of beauty. (Radio, are you listening?)
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