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  These days, CMOs – Chief Marketing Officers – have a lot to do with strategic marketing and positioning of their companies.  Most are tasked with major responsibilities when it comes to engagement, brand growth, demographics, and multimedia platforms. I get especially interested when I read about marketers charged with turning around or transforming traditional […]

What can radio learn from a newspaper? Plenty, when it’s the Washington Post, a multi-media machine that is now trailblazing with newsletters and on-demand audio content. From optimal length to personality inclusion, the Post’s research and best practices serve as a key indicator for radio programmers and sales managers, whether we’re talking commercial, public, or Christian radio.

In its record-setting 41st season, “Survivor” is America’s longest-running and most successful reality TV show. The show’s host, executive producer, and showrunner, Jeff Probst, is on a mission to keep it fun. That’s a great reminder to all of us in radio – whether you’re running a commercial, public, or Christian station. I will explain in today’s blog.

The JacoBLOG junk drawer contains wonderful bric-a-brac to amuse and amaze. Today, it’s stories about an aging weatherman who still has the right stuff, Spotify at 35,000 feet, a valuable piece of Manhattan media real estate, and a radio guy whose jersey should be retired. To rummage with me, click below.

The biggest tech companies on the planet are know as FAANG – Facebook, Apple, Amazon, Netflix, and Google And a new trend for corporations of this magnitude is to create totally new products branded with the well-known company name. And you won’t believe the projects and products these mega-companies are working on.

Innovation is in the air – and CES is still months away. I’m talking about public radio. At the PRPD Conference, happening virtually this week, that topic will permeate a conference subtitled “REdefining Public Radio.” There are appealing new journalistic outlets – daily podcasts and newsletters – captivating public radio fans. And that sends a message to all radio content creators about what may be “next.”

Some companies are attuned to the stress levels of their employees. Nike is one of them, giving its corporate staff a paid week off, and urging them to do NOTHING. Would that work in radio? Could it even happen? We may have a better and less dramatic solution, but it depends greatly on emotional intelligence, station culture, and reading the room. It’s the perfect topic for a Monday morning.

Welcome to Friday, and another trip to the JacoBLOG “junk drawer,” four stories that may surprise, amaze, and hopefully entertain. Today’s edition has a blue theme, as you’ll soon learn why.

Every brand needs a facelift. Or call it a refresh. But what happens when a classic media brand attempts to transform itself by reaching out to younger demos while trying not to upset its core audience? In today’s blog post, we get a ringside seat to see how it works when a classic media brand gets a makeover right in front of our very eyes. Pull up a seat and grab some popcorn. This could get interesting.

How’s your station’s DCX? It’s all about the Digital Consumer Experience. It’s no longer enough to have a website, launch an app, or have your station’s music displayed on RDS screens in cars. It’s about the experience. And while radio broadcasters have stepped up their digital offerings in recent years, the experience has lagged. Here’s what we can do about it.

Since the beginnings of COVID, the WFH movement has gotten more complicated. Workers have many reasons to want to continue doing their jobs from their homes. But new research reveals there is one overriding reason why they don’t want to work from their office. That answer, and how radio can benefit from this data is in today’s JacoBLOG post.

Amazon has taught us well: e-commerce is the present and future, and retail is dead. So, how do we explain why Amazon continues to advance an aggressive brick and mortar strategy? And why does Amazon’s “ominichannel” philosophy suggest that broadcast radio companies could be a prime target for big tech companies hoping to expand their media empires? That’s where we’re headed in today’s blog post.

News operations have a “morgue” – files where stories, bios, photos, videos, and other resources can be quickly rolled out when an important newsmaker dies. As we should have learned in radio, preparation for the inevitable passing of music stars is not only smart for brands – it can also deliver ratings. It is also an opportunity for broadcast radio to prove its mettle versus streaming music services, podcasts, and satellite radio. Here’s what it looks like.

It’s Friday in late August, the perfect time to rummage once again through the JacoBLOG junk drawer for an easy read. This week, we have four improbable stories that will make you popular around the barbeque, the baseball game, or the beach: an old album cover, an older Stone, a reboot of an old TV show, and a ratings system that may not be able to accurately measure it are in the spotlight.

In 2021, we are seeing radio’s digital strategy in full bloom, being executed right before our very eyes – and ears – on the air and online. What are radio’s biggest companies doing, and how might that inform other radio operators looking for answers in a rapidly changing media ecosphere? In today’s blog post, we take a look at iHeart and Audacy’s recent game plans, while presenting a road map that any broadcaster will be able to use as a conversation starter and perhaps even a template for success.