We are indeed living in strange, highly polarized times. Whether it’s in the halls of Congress, the courts, or the airwaves, there are very different ideas about what’s truth, what’s fantasy, and what’s utter nonsense. Earlier in the week, controversial talk show host, Alex Jones, suffered high profile defeats in a series of lawsuits filed by a group of Sandy Hook parents. Will radio feel any collateral damage? Stay tuned.
Read MoreOld Dogs And New Tricks
It’s never been more essential that veteran broadcasters embrace new technology. Today’s #WayBackWednesday post (due to technical difficulties), salutes some of the best-known talent in radio (and TV) who haven’t just dipped their toes in tech – they’ve mastered it. Yes, it can be done.
Read MoreWhy Radio Should Be Sweating Its Positioning Language
It’s not just in radio. Marketers in all industries struggle to find just the right language to position their brands and services. A new research study frames the dilemma, pointing to simple solutions that are both efficient and inexpensive. How confident are you in your station’s positioning language? In a world of SEO and AI, words matter more than ever.
Read MoreHow Do You Use Social Media To Market A Loser?
You want some social media “best practices?” I’ve got ’em right here. The challenge? How do you manage the social media department for the worst team in professional sports – bar none? That’ what the social media team for the Detroit Lions faces every week. And it turns out, they are among the best in the NFL. Here’s how they’re pulling off a digital miracle, and how your radio station can do it, too.
Read MoreAre Classic Rock Fans Happier?
Classic Rock isn’t my life, but it sure has played a more role in my career arc. The longer the Classic Rock juggernaut rolls on, the more I’m amazed at its staying power, resilience, and appeal. I’m also in awe of its “currreny” – its ability to remain fresh in so much of today’s pop culture. To end the week, we’ll take a look at the science and marketing of nostalgia, Classic Rock and the “cancel culture,” as well as two Classic Rock deaths – a TV channel and Moody Blue. Maybe put a little Steely Dan, Jethro Tull, or the Kinks on that turntable while you read along.
Read MoreIs Radio’s Enemy Disruption…Or Unhappy Customers?
It’s #TBT on JacoBLOG, and a quick jump back in time to 2019. Back in those pre-pandemic days, it was easy to point to disruption as the root cause of audience erosion. But instead, the culprit then, like it is now, is a lack of focus on the end-user, the consumer. Today’s most successful companies share a relentless focus on the customer experience. This post shares ideas about what smart leadership teams are doing, right down to an old trick that can transform your station’s strategy sessions overnight.
Read MoreThe Transparent CEO, Part 2
Yesterday’s post introduced us to Ford’s dynamic new CEO, Jim Farley. He runs a proud legacy company facing the changing winds of new technology, the ripple effects of the pandemic, and outside competitors in the process of redefining the auto industry. Sound familiar? Today’s follow-up takes a closer look at Farley’s plan, his management style, and his leadership. We need all the inspiration we can get.
Read MoreThe Transparent CEO
As the economy recovers from its 2020 pandemic “hit,” companies are rapidly reassessing the state of their industries, as well as looking inward at their own progress and challenges. The automotive world didn’t stand still during COVID – far from it. Electrification, autonomous, and data are all megatrends impacting the car business – and by extension radio broadcasting. Last month, Ford’s CEO addressed his troops in a “town hall” talk, the likes of which you’ve never heard before. Today’s blog post lets us be that fly on the wall.
Read MoreWill Radio Feel The Effects Of The Resignation Economy?
It’s being called the “Resignation Economy,” and it is affecting more than just baristas and wait staff. It has been a painfully stressful 20 months for radio pros, trying to keep their stations on the air and profitable during these worst of times. Today’s blog post offers some startling job stats, but more important, a look at radio’s capacity to attract and hire strong people as we head into 2022. Of course, that assumes radio is hiring.
Read MoreThe JacoBLOG Junk Drawer Is BAAAAACK!
As we have on a number of Fridays past, it’s a return to the JacoBLOG junk drawer for mini-posts revolving around media and music. Today’s edition is especially tasty, with tales about Metallica going into the virtual classroom, Dave Grohl working the computer keyboard to write his memoir, Led Zep entering the fray on TikTok, and all Mariah – all the time, as Christmas music is already running amok. How’s that for some pretty cool junk?
Read MoreRadio’s Digital Dashboard Display Dilemma
A 2017 dashboard display audit conducted by the NAB, shows broadcast radio has not kept up with the times in “connected cars.” This puts radio behind key competitors like Pandora, Spotify, and SiriusXM in the location where the most radio is consumed – the car. But broadcasters can step up their dashboard efforts with some basic steps outlined in a newly created “Best Practices” report. The rationale and details are in today’s blog post.
Read MoreTalkin’ Bout My G-g-g-g-generation
We love to talk about those generations. But do the labels – Boomers, Millennials, etc. – get us in trouble? Or worse, lead us down the wrong strategic path. New research suggests the generational stereotypes are often inaccurate and create more friction. Yes, even in radio.
Read MoreMark Zuckerberg Would Have Been A Lousy Program Director
It’s been tried by many program directors throughout radio history – trying to contemporize a station that has gotten a bit long in the tooth. That’s Mark Zuckerberg’s plan for Facebook – find a way to make “the social network” appealing to young people again. Today’s blog post takes a look at the Meta (get used to it) “cluster strategy,” and whether Zuck can pull it off.
Read MoreRadio’s Metadata Megatrend
Radio has no shortage of digital content outlets – websites, streams, social media, smart speakers, and apps – to name just a few. But dashboard metadata – those messages that accompany music, commercials, and other programming – are often neglected to the detriment of broadcast radio. Today’s post is a look at the metadata megatrend, and an exciting new research study you’ll want to check out.
Read MoreIt’s A Meta World After All
Yesterday, Facebook officially changed its name to Meta. Radio has been no stranger to rebranding efforts, including its two biggest companies. Did Mark Zuckerberg just buy some much-needed cover – or does Facebook by any other name smell just as rotten? Let’s take a look.
Read MoreCoach K’s 5 Keys To Creating A Winning Culture At Your Radio Station
Fall is the time when college sports begins to ramp up. And some of the best lessons come from the coaches who roam the sidelines. In today’s TBT post, we examine a strong think piece from one of the best – Duke’s men’s basketball head coach Mike Krzyzewski – better known as Coach K. Here are his five tips for creating a winning organizational culture, especially as we are tasked to piece things back together in our post-pandemic lives and careers.
Read MoreIf Radio Won’t Reinvent Itself, Maybe Someone Else Will
“Reinvent Radio” – It’s almost become a mantra at industry conferences, virtual meetups, and strategic meeting. And yet, broadcast radio – year in and year out – sounds pretty much the same. Tech companies – Spotify, Apple, Slacker – have tried their hand at radio, with scant success. But now here comes Amazon with “Project Mic,” the newest attempt to reshape a 100 year-old medium. Here’s what they’re cooking up.
Read MoreThe New York Times Is Wisely Experimenting With A Standalone Audio App
It’s budget season. For many executives, it’s an especially challenging and difficult time of the year. Will there be investments? Will there be cuts? For much of 2022 – a year of unknowns – there are some big decisions on the table. We know that a key call is where to invest a station’s (or […]
Read MoreHey, NPR: That’s A Shot Across The Bow
The audio space is hot. It’s easy to notice some of the big players producing podcasts. But the biggest and most successful outside player in audio has to be The New York Times. And their stated goal is a simple one: “To become the hub of audio journalism.” Them’s fighting words from “the old gray lady. The question is whether anyone in public radio is listening.
Read MoreThe Junk Drawer Strikes Back
It’s Friday, and the JacoBLOG junk drawer is open and ready for you to rummage around. We’ve got eye-openers today about a new home robot by Amazon, the 50-year war between the Beatles and the Stones, and a cool $99 gadget that makes musical selfies – perfect for when you start doing remotes again. Enjoy.
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