The Alternative format finds itself in a state of flux in 2022. So what’s new? Behind the scenes conversations are taking place about the format’s future, including inside the radio industry’s biggest companies. Today, I join forces with Jacobs Media consultant, Mike Stern, to address Alternative’s issues, and offer up actions and solutions for your consideration. And would some of these tactics and strategies work with other formats? That’s a question we hope you’ll help us answer.
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
6 Pro Tips From The World Of Sports For Radio
What a weekend for sports! Between the Olympics and the Super Bowl, the action was nonstop. But so were the lessons. If you were paying attention, the athletes revealed a lot about who they are and what it means to not just win, but to compete. Today’s post pulls out six important sports lessons we witnessed that can help our radio endeavors.
Read MoreThe JacoBLOG Junk Drawer – “Big Game” Edition
Today’s post isn’t your garden variety “junk drawer.” It’s “The Big Game” edition, featuring stories you maybe haven’t heard yet about Joe Rogan, Neil Young, Joan Jett, and the Supremes – all in one post. And this post has been approved by the legal department, so it won’t get you in hot water to read it. I’ve also included my take on the overhyped Halftime Show, and the eventual winner of “The Big Game” itself.
Read MoreDashboard “Mayhem” and Radio
As cars become bigger players on the technology stage, automakers are working hard to develop a better, safer, more intuitive dashboard experience. But are today’s touch screens really better than the buttons and knobs we all remember on traditional car radios? At a recent symposium in Washington, D.C., some of the best and brightest in the auto industry weighed in on that topic.
Read MoreHow Not To Screw Up A (Re)brand
What’s in a brand name? For radio, it’s everything – the outward facing way listeners, advertisers, and the community refer to your station. Coming up with a new brand – or tougher yet, a rebrand – can be a tough challenge. Here’s a guide that will remind you of the stations that got it right, as well as those that perhaps should have gone back to the drawing board.
Read MoreWhy Radio Doesn’t Care About Gen Z (But Why It Should)
On the heels of yesterday’s post about radio’s faded reputation for new music discovery comes an apt bookend – what to do about Gen Z. If you’ve ever said, “My teen doesn’t know what a radio is,” this post’s for you.
Read MoreHas Broadcast Radio Given Up The New Music Hill?
Years ago, those wizards from the Research Group taught radio programmers the value of “owning hills” – images that can set a radio station or even a company apart in a positive, unique way. These days, there’s a rush to “own” podcasts, streaming, event marketing and other desirable “hills.” But what about new music? It’s been slipping away from broadcast radio for some time now. And there are growing signs radio’s predators are more than happy to swoop in and grab up this once highly contested turf. Here’s what that looks like over the next handful of years.
Read MoreThe JacoBLOG Junk Drawer – February Edition
Our JacoBLOG “junk drawer” today features three fascinating media/marketing stories – M&M’s is now rebranding around album covers, and you won’t guess which classic LP they chose. New innovations in text-to-speech could make radio searchable. And if we ever get back to the office, listening at work may take on a whole new customized, personalized model.
Read MoreMy One-Word Reaction To The Rock & Roll Hall Of Fame’s List Of Nominees For 2022: AUGGGHHH!!!
Another year has gone by and the Rock & Roll Hall of Fame’s list of nominees this year is once again both annoying and head-scratching, especially to many who reside in the rock community. This year’s list of nominees is eclectic, surprising, and even a bit controversial – true to form. In today’s post, I (once again) express my frustration, but also offer a very considered counterpoint to my “get off my rock & roll lawn” POV. Where do you stand?
Read MoreYour Career In Radio: Is It About The Companies You Keep?
Oftentimes in radio, the difference between winning and losing is a diary here or a meter there. Just like in football, a so-called “game of inches.” There are lots of variables that separate the champs from the also-rans, but it often comes down to one simple thing that just about everyone in the radio industry has control over. That’s where we’re headed in today’s JacoBLOG post.
Read MoreOut, Damned Spotify
The dustup between Spotify and Neil Young over Joe Rogan’s podcasts is a microcosm over the weaponization of music as more artists take sides. What implications do these political battle lines have on audiences, and on radio programmers trying to program the best music possible?
Read MoreWhen Radio Was Cool
Howard Hesseman, the guy who played Dr. Johnny Fever, the patron saint of rock radio DJs on the “WKRP in Cincinnati” sitcom, passed away. Fever wasn’t just a sitcom character or a laugh track. He was a caricature of the real thing – cool rock radio DJs who rules the airwaves back then. Today’s blog post looks at radio’s “cool factor” – where it went, why it matters, and maybe how to get it back.
Read MoreThe JacoBLOG Junk Drawer – The Winter Getaway Edition
The JacoBLOG junk drawer is back, and today we’re getting you away from it all with three great stories about radio in faraway places. Bon voyage!
Read MoreWhat’s Old Is New Again
Today’s blog post is a continuation of yesterday’s discussion about the supposed death of “new music,” a conversation first started in an opinion piece in The Atlantic. Radio garnered just a handful of mentions in that essay, but it has played a bigger role in new music’s diminishment than many believe. And I’m asserting that radio could play a role in its resurrection. Join me for part two of this conversation.
Read MoreAre Rumors About The Death Of New Music Greatly Exaggerated?
Another day and another blaring headline about the demise of new music. But when it comes from a respected author and writer, it’s worthy of our attention. And because the state of music – especially the new stuff – is important to radio’s present and future, there are implications worth noting. Today’s blog post brings the data, some of it disturbing, but an unvarnished look at how our culture is changing. And with it, the radio broadcasting business, and several of its most important and profitable formats.
Read MoreIs It Time Your Radio Station Did A “Cameo?”
The power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. Hey now….that sounds like a job to do for radio. Check it out.
Read MoreBandwidth On The Run
Every radio company is different, of course. But whether you’re talking about the biggest public companies with thousands of employees or those mom & pop operations, the one complaint they all share is this: not enough bandwidth. How can organizations make the most of their resources, while optimizing results. That’s the heavy lift of today’s blog post, along with 8 common sense suggestions to help you get there.
Read MoreIt’s A New Year – Time To Clean Out That Junk Drawer
Today’s post is a return trip to the JacoBLOG junk drawer, featuring three great stories about radio. We’re talking truckers, Walmart, and a Texas death row facility – three places where radio is thriving in ways you’ve never imagined.
Read MoreThe Smartest Person In The Room Is…
Some of the most successful and creative concepts to ever hit the radio dial were dreamed up decades ago. To inspire and spur innovative ideas for the radio industry today, it starts with setting the proper tone in the conference room and optimizing the creative process. Today, we’re on Zoom, and the bar is raised by more numerous and deep-pocketed competitors. Today, we explore the secret behind getting the most out of your group, whether you’re meeting virtually or in person.
Read MoreWhy Is U.S. Radio Sitting Out The Audio Renaissance?
We often read about the Audio Renaissance – streaming, podcasts, voice, “hearables” – but broadcast radio in the U.S. is never in the conversation. Yet, there are still amazing moments on the radio, many of which go unnoticed and underpublicized. Let’s talk about that.
Read More- « Previous Page
- 1
- …
- 38
- 39
- 40
- 41
- 42
- …
- 271
- Next Page »
