Imagine the commissioner of the U.S. Trademark and Patents Office declared, “Everything that can be invented has been invented.” Now consider Charles Duell made that heavy statement back in 1902. In actuality, some of the best innovations today are often reinventions – taking an existing product, turning it on its side, and making it better. Yes, that’s what we have to do for broadcast radio. Today’s post hopefully provides some food for thought.
Read MoreThe Mental Game Of Radio
Great athletes are a job to watch. But as we’re learning, the pressure from the bright lights, the media coverage, and the competition itself can be debilitating. The same may well be true for radio’s “jocks” – the folks behind the mic, sounding bright, upbeat, and engaged – even when their lives have taken a wicked turn. Today’s blog post looks at a tough topic – mental illness – on the field, on the court, on the ice, and on the air.
Read MoreIntroducing: Radio 2.0
The media landscape gets more crowded and competitive with each passing month. Now, one of the web’s most established players is going back to the drawing board, experimenting with new innovations. Is there a lesson here for radio broadcasters about change and how to communicate it? Stay tuned.
Read MoreWho’s Next: What’s Your Station’s Succession Plan?
What’s the toughest job in any company? Replacing an iconic and successful leader. That’s the story at Amazon where Jeff Bezos just stepped down, and will be replaced by ______________. Do you even remember his name? Today’s blog post is about succession. Is your replacement on the bench, primed, trained, and ready to go?
Read MoreIf Your Airstaff Could Talk, What Would They Say?
Just a few short years ago, Best Buy was getting its breakfast, lunch, and dinner eaten by Amazon. Then their new CEO tried a different line of attack – asking Best Buy’s front line workers for their observations and advice. Could radio apply a similar tactic – listening to its on-air talent – the point of the spear?
Read MoreHey Radio, Wanna Bet?
Online gambling has become the rage, and now a popular pizza chain is running a national contest based on customers placing a bet. It just could be that opportunity for radio to cash in on a hot trend, while growing the cume and adding much-needed excitement.
Read MoreHappy Fourth
Fourth of July Weekend 2021 and a feeling of hope for better days ahead. This is the last post ahead of the 3-day weekend. We wish you and your family good health, happiness, and fun this Independence Day.
Read MoreHow Old Is Your Car?
There’s a palpable “double-buzz” permeating the auto business. Autonomous and electrification are the technologies poised to change the way we get from point A to point B. How far into the future will it be before these futuristic cars become ubiquitous? We’ve come across new information that suggests it may take longer than most people think. Here’s what they could mean to radio broadcasters.
Read MoreIs Anyone Really LISTENING To Radio?
How many times have you heard that we’re living in the middle of an audio renaissance – this week? While consumers are enjoying audio from myriad sources – radio, streaming, the podcasts, etc. – the ways in which they engage with and pay attention to audio differs greatly. In today’s blog post, brand new eye-opening research that will help you – especially programmers and sellers – into perspective. This one’s big.
Read MoreThe Art Of Retaining Your Star Talent
Yesterday, Mike McVay wrote an important column about the importance of star talent to radio in this competitive media environment. Today’s blog post takes over where Mike’s story left off, addressing the challenges of retaining rock star personalities.
Read MoreHow Any Radio Station Can Repurpose Its Content
New innovation is the hope for legacy brands. But sometimes, the best ideas are already on the air at successful radio stations. In the new media environment, smart brands like CNN and NPR are taking existing content and repurposing it into different digital spaces – podcasts, apps, videos, etc. Today’s blog post offers a blueprint for how any radio station can successfully recycle its content to new outlets easily and cost-effectively.
Read MoreIt’s No Crime To Work In Radio
Some radio stations feel like crime scenes. And wouldn’t you know it, True Crime has become a popular podcast genre. And now, a former DJ has combined the best of both worlds – a whodunit suspense novel set in – where else? – a radio station. No spoiler alerts here, but you have to read today’s post to learn how this classic radio mystery turns out.
Read MoreGauging The Effect Of Streaming On Radio Ratings
In the 4+ decades I’ve spent in the radio business, the hue and cry from broadcasters has been the need for better ratings. Now on the TV side, there’s a new measurement product that promises to change the way the medium is bought and sold. Could it happen in radio?
Read MoreFor Radio, The Kids Are Alright
Forward-thinking marketers are now hatching marketing strategies aimed at Gen Z – and even Gen Alpha, their younger siblings. Legacy brands are crafting clever ways to make inroads to these young future consumers, including a radio company that is way ahead of the game.
Read MoreIn A Post-Pandemic World, Will “Windshield Media” Be The Big Winners?
In the U.S., post-pandemic activity is moving quickly, especially the trend for consumers to get out of the house – and into their cars. New research from two credible sources point “windshield media” as the big winners as habits shift. That means outdoor and radio. Today’s blog has the data and the expert analysis that explains this phenomenon.
Read More“My Favorite Decade Of Music Is The __’s”
You can learn a lot about a person when you learn their all-time favorite decade for music. But these days, the traditional patterns are unpredictable, especially when you’re looking at younger generations. Their tastes are all over the music map, and that has implications for radio programmers trying to stay relevant. Today’s blog post has music research you haven’t seen before that’s an eye-opener. It should be water-cooler talk for radio this week.
Read MoreDeath Of A Radio Salesman
Radio lost an icon yesterday. The news of TV actor Frank Bonner’s passing conjured up cringe-worthy thoughts of WKRP in Cincinnati’s top (and only) sales rep, the one and only Herb Tarlek. Aside from making us laugh at our radio selves, Herb Tarlek had more impact on the industry than you may think.
Read MoreHow Many Hats Are You Wearing?
The demands on all of us in radio to be more creative are never-ending. Yet, more people are wearing “more hats” than ever before. Is multi-tasking an innovative depressant or a stimulus? I’ve got some research to share and a list of ideas about generating more creativity. Stop multi-tasking for a second and give it a read.
Read MoreHow Your Radio Station Can Harness Word-Of-Mouth
Generating word-of-mouth is the Holy Grail of marketing. But new research by a company that specializes in “buzz marketing” shows that radio has a built-in advantage that just needs to be nurtured and harnessed. Today’s post drills down into who can do it and how it’s done. And who knows – maybe it will generate a little buzz of its own.
Read MoreDuring COVID-19, Baby Boomers Played Catch-Up
One of the unanticipated impact of COVID is the rate at which consumers embraced technology in order to stay in touch with family, friends, and co-workers. This was especially true for Baby Boomers, many of whom advanced their skills, embracing mobile, smart speakers, virtual meetings, and other technology. Of course, that has an impact on the way they listen to their favorite radio stations – the subject of today’s blog post.
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