The past few days, this blog has looked at the sorry state of radio and Gen Z’s – the listening audience and the industry’s future workforce. I’ve decided it’s time to stop talking about the problem, and do something about it. Jacobs Media is supporting “Vinylthon 2022,” an effort to shine the spotlight on college radio and help support radio’s stars of the future financially. We’re walking the walk, and we hope you will join us. Just click here for all the details on “Vinylthon 2022.”
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Do You Know Any Radio MVZ’s?
It’s not hard for most anyone who reads this blog to think of prominent radio talent – the personalities and times that light it up on the top 100 market airwaves. But what about in college radio? How well known are the top performing stages, and their student managers and talent who aspire to a career in radio? Today’s post looks at the class of 2024 – students who will come out of college well-trained, fired up, and ready to go. How can we support their efforts and tap into radio’s equivalent of college athletes?
Read More“You cannot escape the responsibility of tomorrow by evading it today.”
Twitter’s got a problem. Its user base is aging, bypassed by Instagram, Snapchat, and of course, TikTok. To right the ship, they’re hired a youth expert – a techie child prodigy who knows his way around the Gen Z block. What does this have to do with radio? Everything.
Read MoreMeet The New Boss (Same As The Old Boss?)
When a new PD steps into a challenging situation, the staff can’t be blamed for being a bit skeptical and even jaded. But the new guy – or gal – needs their new team to be openminded to change and a new way of doing old things. In the world of TV, there’s an accomplished “showrunner” who has done nothing but win at every high-profile situation he’s been in. He builds the equivalent of great radio morning shows wherever he goes. And radio PDs can learn important lessons from one of the best.
Read MoreThe JacoBLOG Junk Drawer – The Ukraine Edition
Today’s JacoBLOG “junk drawer” is a special edition. We’re paying tribute to the people and country of Ukraine, courageously fighting the good fight during the worst of times. We’ve collected four great stories about media, music, and of course, radio in Ukraine. Life goes on – even in war – and I hope you’ll find these stories compelling and inspirational.
Read MoreHow Radio Can Best Deal With A Global Pandemic: Live And Local, Of Course
Today’s post take us back two years in time – to a very different world for all of us. In March 2020, as news cascaded about the coronavirus crisis, one push alert at a time, our personal and professional lives were beginning to be impacted by what we now know were very profound ways. At this early moment, I tried to frame what a pandemic might look like from radio’s point of view – an examination of our changing mission at this pivotal moment and the ways in which broadcasters might distinguish themselves and the medium at a moment in time when local audiences and communities needed it most.
Read MoreDemocratizing Radio?
Don’t look now, but there’s a new competitor in town. Amp Radio (yes, that’s right) is the newest effort from Amazon, designed to give any kid the chance to become a radio star. And yet, most radio stations can’t find young people willing to sign on for a career in radio. Today’s post explains how Amazon is planning on winning over America’s youth to what they promise is the “infinite dial” of media. Oh boy.
Read MoreOn International Women’s Day, Celebrating Women Who Rock
It’s International Women’s Day 2022, and a chance to celebrate creative women in our midst. From a music world, it’s a fun task. And to get in the spirit of the day, I’ve made my picks, decade by decade. And I invite you to make yours – and spread the word about women and the amazing music they make.
Read More“That’s A LOT Of Tote Bags!”
You may have read the story last week about how former NPR CEO, Jarl Mohn, became a “member” of all 251 NPR affiliated stations by writing each of them a $1,000 check. In exchange, Jarl asked each station to send him their coffee mug. It’s a symbolic gesture that speaks volumes about leadership and class in a world sorely lacking both. I’ve known Jarl for decades, and today’s post lists six key qualities that define a great leader. Grab a cup of coffee, click here, and join me.
Read MoreOn The Radio, It’s Always 5 O’Clock Somewhere
As we love to say on the radio, “Welcome to the weekend.” And if I know my readership, a number of you will be enjoying an adult beverage before too long. In fact, it may be one of those cool craft beverages. And the creativity of this hot category now extends to radio, and a beer named after our favorite platform – FM radio.
Read MoreHas Your Morning Show Earned MVP Status?
What? No BASEBALL?! Until the owners and players settle their billion dollar differences, we’re stuck just talking about America’s Pastime. Today’s post is about stats, data, and the ways in which we measure greatness. And so it is with radio. Beyond the ratings, how can a management team truly measure the value a personality, host, or team brings to the station? Today, we uses a popular baseball stat to create a new way to better understand the contribution a local personality makes to the brand.
Read MoreIs It Time For Radio To Think Audience First?
One of the hottest trends in advertising and marketing is turning the focus on the fan. An “audience first” strategy isn’t just smart – it’s an effective way of repositioning a product or a brand in need of a makeover. Are you listening, radio?
Read MoreStop! Hey, What’s That Sound?
The science of sound has become a popular pursuit – in marketing and advertising and now in the auto industry. Associating sound effects with a time, a place, a person, or a radio station is powerful stuff. And today’s blog posts opens the door for any radio station to use sound strategically to build powerful connections.
Read MorePlaying The PPM Game
PPM is 15 years-old, and its impact on the radio broadcasting industry has been considerable. And at a time when the audio landscape has grown exponentially more competitive, most big market stations defer to “PPM friendly” radio. Today’s blog post tackles this tough topic – one that is rarely discussed but we all feel its weighty effects. Get out your dice and let’s play “The PPM Game.”
Read MorePaying It Forward By Keeping It Local
Two big themes – the power of local and the kind act of paying it forward – are what today’s blog post is all about. Jon Bon Jovi teaches us both lessons on his upcoming spring concert tour. It’s a lesson for both the radio and the record communities.
Read MoreGreat Programming Turns WMGK Into A PPM Overnight Sensation
New overnight ratings data from Nielsen and Media Monitors suggest that what we know about what works in PPM might be questionable. Case in point: WMGK/Philadelphia morphed into “WMCK” for a day, playing wall-to-wall Rolling Stones in celebration of the band’s concert Tuesday night. Here are the ratings results and 7 reasons why it worked.
Read MoreAm I A Radio “Homer?”
These days, you’re either “fer or agin.” It’s no longer possible to straddle the center. You’ve got to take a position, an extreme, a pole. And that’s been the case in radio for several years. The haters gonna hate, and the diehard fans will defend Marconi’s medium ’til its demise. Isn’t there any common ground? That’s the tricky topic of today’s blog post. Which side are YOU on?
Read MoreWho Loves Short-Shorts?
Any time we discuss the “ideal lengths” of content, whether it’s videos, podcasts, or on-air breaks, we’re dealing with a lot of opinion and subjectivity. But a look at content trends over the past decade or more tells us that in general, short is good. And shorter is better. Today’s blog post walks you through how content is evolving, and what that means to how we advise our talent to create better, and more mainstream radio.
Read MoreJacoBLOG: On The Edge Of 17
Today marks the JacoBLOG’s 17th anniversary. And in today’s post, I look back on the 17 key reasons I blog and why I have come to love this platform. Thanks again to all of you for your time, your readership, and your encouragement.
Read MoreNotes From The Classic Rock Highway
One thing we’ve learned from COVID – nostalgia is powerful “comfort food.” And the continued success of Classic Rock is a reminder that music nostalgia might be the most potent elixir of them all. Today’s blog presents three eye-opening stories from the Classic Rock “highway” that underscores the financial clout behind the music.
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