Despite what some people thing, broadcast radio executives are always searching for that next big innovation. And last week in Toronto, I had the chance to mix it up with four of the very best. We talked about the state of radio, and how their companies are diversifying their media portfolios. The topic at the center of that conversation was Bauer Media’s “premium” model – in other words, subscription radio. And that raises the question: Would your audience pay to subscribe to your radio station?
Read MoreWant To Succeed In Radio? Get That Degree.
Do you need a college degree to be a success in radio? That’s the issue debated over the weekend, and it’s a compelling one. It’s not difficult to think of some of radio’s biggest success stories – many are people who never graduated from or even attended college. So why do so many radio companies demand that degree when hiring? And for radio’s long-term future, will an education be necessary in order to compete?
Read More12 Lessons Radio Can Learn About Creativity From Cirque du Soleil
The ultimate act of running away is joining the circus. And today’s blog post offers up a dozen lessons in creativity from Cirque du Soleil, one of the great entertainment franchises of all time. And we’re not clowning around.
Read MoreThe Importance Of Enduring Radio Brands
This summer, many iconic rock bands will be touring – often without some of the stars that were part of the original lineups. And it’s the same for legendary radio stations, where the brands transcend DJs, programmers, and others. It’s all about the power of great brands.
Read MoreWhy Elon Musk Could Turn Out To Be Radio’s Best Friend
More than two years after the COVID outbreak, many downtown office buildings in the nation’s biggest cities still sit half empty. The American workforce is spoken, embracing work from home. And research reveals it may be less about “work/life balance” and much more about despising their bloody commutes. There are many different schools of thought here, but for radio broadcasters, many may be secretly pulling for Elon Musk’s ultimatum to his Tesla team to work.
Read MoreWhere’s Radio In The “Next-Gen” Apple CarPlay?
Apple CarPlay continues to be more in-demand for new vehicle owners. At their Worldwide Developers Conference yesterday, Apple unveiled its more comprehensive dashboard ecosystem yet, controlling virtually all the vehicle’s operations from climate control to infotainment. So where does broadcast radio fit into this new CarPlay version, how is it accessed, and how is it displayed in the dash? We’ve been waiting for Apple announcement, and now we have all those answers. Buckle up.
Read MoreThe Breakup Of “Breaking News”
As our world continues to careen into places unknown, all media struggle to find their “news voice” – cable news, internet websites, social media, and of course, radio. Over the years, public radio has made great strides in the ratings, But the political news cycle these past few years have made coverage and tone a challenge. During this time, CNN has perhaps struggle the most to find its lane. And now their new boss is putting new policies in place that may impact the entire journalistic space, including public radio.
Read MoreThe Eternal Classic Rock Question: But Will It Last?
In yesterday’s blog post, we talked about the high price of concert tickets, especially for Classic Rock shows. But how much would fans pay to see a concert with their favorite band as they were in their prime? Technology is moving quickly, and at the forefront of this trend is none other than ABBA. Mama mia!
Read MoreWe’re #1 (In The Price Of Concert Tickets)
You think the price of gas is out of control? Have you seen where concert ticket prices are going for these days? But here’s something you may not know: the type of music you love may be a determining factor in setting the price of concert tickets. Can you guess which music genre charges the highest prices a for a live show? And the style that brings in the fewest amount of money? As we hit those summer months, this is a topic we’ll be talking about again and again.
Read MoreDon’t Mess With Pink Floyd
When you think about the truly seminal bands that made Classic Rock the iconic music (and format) it has become, the Beatles, Stones, and Led Zeppelin immediately come to mind. Others might mention Queen, Aerosmith, and the Eagles as bands that played a key role in the history of rock during this magical area for […]
Read MoreWhat Do You Do When You’ve Pissed Off Your Biggest Fans?
It happens all the time in radio: you/your station makes a questionable decision that angers some of your biggest fans. Recently, Delta Airlines ran into a similar situation. And they turned it around. Today’s blog post offers up 9 tips to make sure your super P1s come away from this dumpster fire with a renewed respect for your station and your brand. It’s not easy, but it can be done.
Read MoreA Look Back At Memorial Day Weekend 2020
The planets are lining up – #ThrowbackThursday running right into the start of the three-day Memorial Day Weekend. And I’ve pulled out a post from the JacoBLOG archives. It’s what I wrote going into this same weekend in 2020 when the COVID pandemic was just 10 weeks old. It’s an interesting look at where we were, where we thought we were, and perhaps where we are now.
Read MoreWhy Radio P.D.s Are A Lot Like NBA Coaches
I’m a sucker for sports analogies. And I’ve got a great one for today’s blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio P.D.s. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones – from the great ones.
Read MoreI Drive The Car Electric
The electric vehicle movement is gaining speed around the globe. But in the U.S., there’s resistance to EVs. And that might prove to be a good thing for radio – especially AM – rapidly becoming missing in action in new electric vehicles. Today’s blog post describes the EV landscape, and its implications on radio broadcasters.
Read MoreAll You Need Is Cash!
lf you want to watch radio programmers take sides, start up a conversation about contesting. The research shows they always test poorly. Yet, just about every station does them. In today’s blog post, we break down the research AND the reality of radio giveaways – why they work and the elements that make them successful. Let’s settle this once and for all.
Read MoreBroadcast Radio At A Crossroads: Where Do We Go From Here?
Data can often sort complicated things out and even settle disputes. But it often raises as many questions as it answers. For our Techsurvey this year, we’ve presented some hard-hitting findings along with tough recommendations we hope can make a difference. Today’s post is a continuation of a series that has generated diverse opinions as well as considerable passion and emotion about broadcast radio – where it’s been and where it’s going.. In today’s post, I hope you’ll find some clarity and direction.
Read MoreBTS? You mean BTO, the BT-Express, Or Maybe BS&T?
All this week our posts have focused on the stress radio broadcasters are facing as the landscape becomes intensely more competitive. Today, it’s a much needed break from the heavyosity. It’s a #TBT post about those K-Pop phenoms from Seoul, South Korea – BTS. If you’ve never seen or heard them before, they stormed New York City last week, providing both an opportunity and a challenge to TV talks shows, radio stations, and other media outlets. Who would pull off the best and most attention-getting promotion or stunt? Hands down, we have the winner. See if you agree.
Read MoreThey Love Radio (But They Don’t Love US)
In our efforts to analyze whether the word “radio” should give way to terms like “audio” or even “media,” we should pay attention to the phenomenon that more and more “amateurs” are creating their own radio stations, often with much joy and passion. What does this say about how consumers feel about the romance of “radio” and how they feel about US?
Read MoreIn Search Of: The “Best In Class” Advertising Model
One of the hot topics these days is commercial loads. Except that these conversations are taking place among the brass at streaming video platforms like Netflix, Disney+, and Peacock. These streaming services now offer ad-supported channels, and they’re working overtime to find just the right balance of content and ads. And that begs the question: Why aren’t similar conversations happening in the conference rooms of commercial radio stations?
Read MoreW.W.D.D.S. – What Would Don Draper Say (About Radio)?
Have you seen the 2022 Nielsen Annual Global Marketing Report? Probably not. But in an email blast last week, Marketing Charts covered its release with a summary chart that was sure to be seen by advertisers and CMOs throughout the U.S. and the world. In a co-written post, Paul Jacobs and I distill it down, explain its implications on broadcast radio, and offer pathways that hopefully lead to a better showing next year. This is a must-read post for sales, marketing, management, and ownership.
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