When it comes to technology, we’ve been exposed to many CEOs who double as hype artists: Steve Jobs, Elon Musk, Jeff Bezos, Mark Zuckerberg. And the hits just keep on comin’. But in today’s blog post, I’m going to introduce you to one you don’t know. He’s Carl Pei and he’s launched a new company called Nothing. Now that’s something.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
But Will They Pay Attention To It?
We’re at a challenging intersection in the history of work. Many employees are re-examining their life/work balance. In radio, many of us wonder what that is. Right now, our fourth survey of air talent – AQ4 – is in the field. We’re learning about how the radio industry’s most valuable resource – on-air personalities – is faring. We’re heading toward an inflection point in radio, and today’s blog post offers up thoughts about where we’re headed, and what happens once we get there. Thanks for reading it.
Read MoreMemo To Radio: The Gloves Are Off
Up until yesterday, it was a pretty quiet summer as most of us are trying to recover from the pandemic. But just like that, broadcast radio – especially here in the States – finds itself under attack by a long-time enemy that is taking the gloves off, and by a traditional partner that seems to be gravitating away from radio. Click here to find out why all the hubbub in the summer of 2022.
Read MoreRadio’s Got Talent
As the COVID 19 smoke clears, the radio broadcasting industry is in reassessment mode. One thing is for sure: the stations with the best personalities, DJs, hosts, and shows stand the best chance at long-term, sustainable success. But how are radio’s ambassadors behind the mic feeling? What are their attitudes about their stations, their companies, and their careers? Our fourth research survey, AQ4, dedicated to air talent goes in the field today. With your help, we’ll soon have the answers.
Read MorePolitics Is In The Air…Except On Music Radio
The political season is upon us, and that means loaded stopsets filled with ads across the spectrum. For many radio stations – especially conservative talkers – the next several months will be full of great material that will stir up the phones, electrify social media, and fire up the ratings. But why doesn’t that work both ways. Where’s the left-wing boost from the political discourse. We throw caution to the wind today to discuss just that.
Read MorePodcasting: True Or False?
You know that weird feeling you get when you see a research study that says one thing. And ten minutes later, you run into another study that says just the opposite. I’ve noticed that’s the pattern with podcasting, where the data crosscurrents are everywhere. No problem. We’ve got just the thing – a simple quiz where you can once-and-for-all test your podcasting acumen. Let’s see if all that studying is finally paying off.
Read MoreThe Art Of Radio Sales: It’s All About The “Why”
Is radio sales a lost art? It’s that often-missing link between content creation and success. And yet despite being a century old, radio still struggles with its sales efforts, especially in a more complex media/marketing environment. Today, we come armed with solutions.
Read MoreTomato Tomahto, Potato Potahto, Audio Radio?
Ask any marketer – words matter. And in the expanding world of audio and media, you need a scorecard to sort out the various players and the positions they wish to occupy. In the middle of all the tumult is good old broadcast radio, the original audio medium (after speech, of course). How radio is playing this game of “word salad” may determine the eventual pecking order and the winners…and losers.
Read MoreIs Radio No Longer Newsworthy?
What’s new in your radio market? Traditionally, radio stations have relied on local media to cover the going-on at stations. But increasingly, newspapers and their entertainment reporters are calling it a day. And where does that leave radio?
Read MoreWelcome To The 2022 Halftime Show
The July 4th holiday signals the end of the first half of the year. So far, I bet we’re generally been a tough 2022 so far, and there’s concern about what to come? But it could be a LOT worse. In fact, it has been a lot more dire and perplexing. Just two years ago in 2020, my 4th of July post heading into a long holiday weekend was downright dire. Today’s theme? Let’s be thankful for what we have and how far we’ve come.
Read MoreRadio Broadcasters Don’t Know Doodly-Squat About Gen Zs
The media world has a new focus on Gen Z – better known as teens. A bold new initiative from the LA Times is quest to tap into this rich, diverse demographic. But in radio, efforts to focus on this huge generation of consumers are virtually nonexistent. Will radio be late to the party….again?
Read MoreAlexa, Can You Overcome Amazon’s Marketing Debacles?
Smart speaker growth has stalled, and at the center of this trend is Alexa, Amazon’s once wildly popular voice assistant. But marketing snafus and unforced errors over the years have halted Alexa’s growth. Last week, a wild new rumor blew up online like a tech conspiracy theory: Alexa can now bring voices back from the dead. Today’s blog post traces Alexa’s checkered marketing history, and makes the case for why strong smart speaker sales are the best thing that could happen to AM/FM radio since the Walkman. “Alexa, click on READ MORE.”
Read MoreCreatures Of Radio Habit
Since automakers started installing radios in cars, broadcasters have benefitted from drivers habitually turning on their favorite stations, shows, and personalities when they get behind the wheel. But in recent years, those habits have begun to erode. Part of the reason is COVID, but another culprit is tech companies going after radio’s habitual listening. Today, radio broadcasters need to ask themselves some key questions about what they need to own and market. And that’s the topic of today’s JacoBLOG.
Read MoreJacoBLOG Junk Drawer: Summer Concert Edition
The July 4th holiday is approaching, and chances are you’ll be attending a live concert sooner rather than later. That’s why we’ve returned to the JacoBLOG junk drawer. We rummaged through the treasure – and the junk – and came up with three great concert stories to amuse and amaze. No lines, free parking, and no one standing in front of you yelling “FREE BIRD!!” Enjoy.
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#TBT: Radio’s Most Innovative: Paul Lamere
On today’s Throwback Thursday, we go back seven years to a blog post that turned out to be packed with insights and ideas for radio broadcasters struggling to understand streaming audio services – like Spotify. Back then, Spotify wasn’t the powerhouse it is today. But we talked to a guy you’ve likely never heard of – Paul Lamere – who was deep in the inner-workings of algorithms and experiences. His appreciation of why radio radio works holds up very well today.
Read MoreDo You Have Ratings Superstitions?
If you read this blog post on a regular basis, I’d prefer to think of you as smart, learned, confident, and talented. But I’ve learned that in radio, you can be a five-tool stud program director and still be brought to your knees when “the book” comes out. Today on JacoBLOG, it’s ratings rituals. I’ve checked in with some of the best in the business to hear their superstitious ratings day quirks. What are yours?
Read MoreMaking Radio More Human Than Human
A new era in marketing – the human brand – is gaining steam. Advertisers and branding experts are re-examining their clients, looking for ways to humanize them, make them more authentic, and in the moment. If that sounds like a job for broadcast radio, you’re going to enjoy today’s blog post. Today, we’re making a little magic.
Read MoreWhy 2022 Will Be A Record Year For Concert Revenue (And Why It Matters To Radio)
Newly released ticket sales data from Live Nation confirm what we’ve suspected all along – 2022 will go down as the “Year of the Concert” as we emerge from our COVID coma. For radio, the opportunity is knocking like a bass drum, a chance to reconnect with the audience as they celebrate their return to live musical entertainment. Who’s doing it right? And what can your station do to seize the moment? It’s just a click away.
Read MoreAdvice To Radio CEOs: Be Quick But Don’t Hurry
If you’re guiding a radio company in 2022, the decision-making dynamic has never been more challenging. And advice from every direction comes at you like a fire hose. Through the cacophony of gurus and know-it-alls comes the core philosophy of one of the great organizational leaders of all time. Today’s post was published five years ago this month, and still resonates in the board room and the corner office today.
Read MoreWhy Is Kate Bush Running Up The Charts?
A funny thing happened when Netflix dropped its fourth season of “Stranger Things” last month – an odd song from the mid-80’s started climbing the pop and streaming charts, reborn for millions of new fans. How music’s changing platforms is impacting radio is the topic of today’s blog post.
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