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“One may, in fact, be “the loneliest number,” but new research indicates the cohort made up of those going through life alone is growing. As you’d expect, they’re also engaged in more activities solo – like going to concerts by themselves, a growing trend. And these changing demographics open a unique door of opportunity for making connections with radio stations and personalities savvy enough to lean into this trend. Ready to go it alone? Click below.

The media winds are blustering as we approach the inevitability that “winter is coming.” In an already tough year of disappointing losses and layoffs, many media executives are at wit’s end. No, not in radio, but in television where streaming has become that double-edged sword, disrupting while generating less revenue. What’s a CEO to do? We’ll take a stab at that in today’s blog post.

Perception is reality…until it’s not. Especially at this time of year, marketers are busy at work, especially when they’re faced with having to position (or reposition) a product that’s gotten – shall we say – a little boring. Should our ears be burning? Well, if the shoe fits, right? Today’s blog post to start the final stretch of the year offers a little tough love to our old, but not dying, friend radio. And how we can all make it sound and feel as vital as it still is.

Today is a story about CEOs in the business, media, and tech worlds behaving badly. Despite their positions, their education, and their experience each is making headlines. And they serve an object lesson to leadership that they are far from omniscient and always in the right. Of course, the good ones know that, and they dutifully listen to their consultants. 🙂

How many video and audio services do you subscribe to? Do you know how much money month you’re paying on media content? Don’t feel bad because you’re not alone. And there’s a growing sense of anxiety and frustration among consumers that they’re signed up for too many services and paying too much in the process. There are lessons here for radio broadcasters, and that’s how we’ll start our holiday week here on JacoBLOG.

Everything’s prerecorded these days. That’s how we can watch movies and TV shows on demand. That’s how we listen to podcast. But before there was audio and videotape, and later files, all content was LIVE. And as we’re seeing, what’s old might become new again, even for radio.

Did you vote in the midterm election last week?  If you were registered to vote, nearly half of you actually made your political choices known.  In 2018, a record was set for midterm voting as 49% went to the polls in that election.  According to the National Elections Project, 47% cast a ballot, causing FiveThirtyEight […]

One of the big stories behind last week’s midterm election was the Gen Z difference in voting, especially in swing states. Some politicians leaned in heavily to the younger generation, and it appears to have paid off. There are lessons here for radio, a medium that has, by and large, ignored Gen Z – at its own peril.

Branding has never mattered more in radio. Your format is not a brand. A branding experts shows us the ropes in this morning’s JacoBLOG. Does your radio brand pass the “smell test.”

As this year careens to its end, one of the issues that remains up in the air continues to revolve around the workplace. From the radio’s point of view, a return to the office translates to the rekindling of drivetime traffic – and higher listening levels when it matters most. But what are the data trying to tell us about where this will end up? I did some digging and uncovered some new indicators that may surprise you.