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Today we have a guest blog from Jacobs Media’s Tim Davis: We’ve talked many times about the various ways stations can engage their audiences, and bring them more in to the fold – listener created ads, web surveys, L.A.B.s, etc.  You may also recall our recent NeoRadio memo which deals touches on this as well […]

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By now, you probably know the story behind "Snakes On A Plane."  Months before this movie was released, the buzz was audible.  As we move closer to its theatrical debut, it is roaring.  Promising to be perhaps the cheesiest movie of the decade, "SoaP" has already received huge coverage in media outlets ranging from "Entertainment […]

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Ask anyone their feelings about comparison advertising, and they typically think of political attack ads.  As we know from "geniuses" like Lee Atwater, Roger Ailes, and Karl Rove, these ads aren’t often elegant – but they sure do work.  Yet, consumers hate them. In radio, we have long grappled with these same issues.  Oftentimes, we’d […]

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Ask anyone their feelings about comparison advertising, and they typically think of political attack ads.  As we know from "geniuses" like Lee Atwater, Roger Ailes, and Karl Rove, these ads aren’t often elegant – but they sure do work.  Yet, consumers hate them. In radio, we have long grappled with these same issues.  Oftentimes, we’d […]

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In our fast-paced new media world, the connected – and conflicting – stories continue to astound and amaze. Item #1 is that Google has selected Ann Arbor, MICHIGAN, as the site for a 1,000 person business center that will be focused on its AdWords unit.  For this beleagured state – and its beat up governor […]

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It should come as no surprise to you that the leading radio broadcaster – when it comes to podcasting – is none other than National Public Radio.  Let’s face it – when it comes to content, they have the best of anything terrestrial out there.  But let’s also get real about how they’ve gone well […]

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Household Income for Listeners of Top 25 Radio Formats Sports $82,728News $77,475Hot AC $77,147Adult Alternative $75,831News Talk $75,793Modern AC $74,867Talk $74,420Classic Rock $74,235Classic Hits $72,668Adult Contemporary $72,238Modern Rock $71,628Rock $71,155Smooth Jazz $70,840Soft AC $69,822Classical $69,616 CHR $68,158Oldies $67,724Contemporary Christian $66,426News/Talk/Sports $66,002Country $65,719Dance CHR $61,627Religious $61,510Urban AC $56,929R & B Urban $56,483Hispanic (Total)$49,861 Source: The Media […]

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What a strange turn of events we have witnessed in morning radio during the past two years…and past two months. Go back to the aftermath of the Opie & Anthony St. Patrick’s debacle.  They are exiled from terrestrial radio, while Howard Stern maintains his dominance. Eventually, O&A have no choice but to sign on with […]

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What a strange turn of events we have witnessed in morning radio during the past two years…and past two months. Go back to the aftermath of the Opie & Anthony St. Patrick’s debacle.  They are exiled from terrestrial radio, while Howard Stern maintains his dominance. Eventually, O&A have no choice but to sign on with […]

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Two-and-a-half years after we developed the NeoRadio concept, key elements continue to show up in mainstream advertising and marketing.  The "CGM" phenomenon – "consumer-generated media" – is everywhere, as more and more big brands rely on customers for input and ideas.  Everyone’s developed "advisory boards," something that Jacobs Media clients have been deeply involved with […]

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Over the 4th of July holiday, I took a trip to Michigan’s Upper Peninsula.  Despite having lived in this state most of my life, I had never taken the trek over the Mackinac Bridge into that wilderness known as The UP. Like I do for every vacation, I took my Treo phone, along with my […]

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Over the 4th of July holiday, I took a trip to Michigan’s Upper Peninsula.  Despite having lived in this state most of my life, I had never taken the trek over the Mackinac Bridge into that wilderness known as The UP. Like I do for every vacation, I took my Treo phone, along with my […]

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Dave Beasing found an article in Wednesday’s New York Times (free subscription required) that has our office buzzing (hey, it’s a holiday week).  It’s about a new beta test Google service called "Trends."  It’s based on the number of searches for various words, and it allows users to compare terms – like NASCAR versus NBA, […]

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There’s an incredible story floating around the blogosphere (and now network TV) about how it took over 20 minutes for a customer to cancel an AOL account.  Vincent Ferrari taped his call with an AOL service rep who really put him through the paces. For radio, it’s simply a matter of switching stations or punching […]

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The soap opera that is formally known as "passive measurement" rages on, with radio companies squabbling like kids on a playground.  As Clear Channel arm wrestles with the other radio corporations, you can almost hear phrases like "My ball, my rules" and "You’re not the boss of me" being shouted in emails flying around the […]

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The entries have been meticulously tallied, we have reviewed the rules with "legal," and after our team of experts has reviewed all of the responses we received to our "Guess the Aging Boomers" contest from last week, we have a winner. Edison Research’s Larry Rosin had the most correct guesses, missing only seven (and we’ll […]

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What does a major market Rock station like WMMR do for the summer?  Pull off a mega concert series?  Give away Harleys?  Run a contest around a beach house?  Or how about sponsoring an entire Little League?  In this case, the Drexel Hill Little League. For a station that does everything in a big way, […]

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Wouldn’t any radio station like to have the vibe that Swedish furniture maker/retailer IKEA has earned?  One of their stores just opened here in a local suburb, and the reaction was nothing short of amazing.  In a market that is rife with unemployment and bad news, the IKEA opening was bigger than any "Star Wars" […]

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We hear it all the time:  "you must create content for this new media world."  And we actually think that’s what we’re doing.  But check out Rolling Stone’s new media efforts to support their 1,000th issue.  There is great archiving (all the covers from the past), podcasts (artists sharing their memories), the "inside behind-the-scenes scoop" […]

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