If this photo of a minor league baseball park somewhere in America reminds you even a bit of your radio station’s website, you are not alone. A new research study conducted by Storyblok among 6,000 online shoppers in the U.S. and Europe conducted this past November will have a familiar ring to it. All told, […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Fire Your Consultant (And Hire ChatFNJ For Your Radio Station)
In a mere five days, that AI phenomenon known as ChatGPT achieved an impressive one million downloads. Today, I put it to the test, asking it how radio broadcasters could achieve higher ratings and build better brands. You may be surprised by the cyber-advice it gave me in just the blink of a cyborg’s eye. Radio will use these tools this year, so understanding how they work and what they can do will be essential in keeping up and staying ahead.
Read MoreWhat’s In A Name (Change)?
A hot new trend in corporate America – and now in radio – is rebranding. It means changing out or redesigning a logo or even the brand’s entire identity. Who’s doing it, how’s it working, and what’s the one iteration of it you should avoid at all costs? Literally.
Read MoreThe Rock And Roll Hall Of Fame Finds Its “Why”
Yesterday, the Rock N’ Roll Hall of Fame released its list of nominees for 2023. And for a change, it was not greeted by a loud, raucous chorus of WTFs. Today’s blog post looks at this year’s class of contenders, and talks about what is truly different this year.
Read MoreRadio And Digital: What Goes Around Comes Around
We frequently hear the question, “What is your digital strategy?” But for radio broadcasters, the Holy Grail is the confluence of the old and new, the traditional and the digital, the terrestrial product and the stream and its outlets As companies seek their solutions that will generate profits and move the stock price, certain historic, time-honored truths continue to re-emerge. Radio broadcasters would be wise to deliver on their message.
Read MoreSheri Lynch: The View Of CES 2023 From The Air Studio
CES 2023 is now in the books, but the reviews and observations are still coming in. One of the more unique perspectives is from the air studio. Sheri Lunch is the first air talent to attend one of our tours, and her POV is unique and important. Here’s a look at the world’s biggest consumer electronics show from behind the mic.
Read MoreNo One Listens To The Radio Anymore
These days, it’s not uncommon to hear someone utter the cringeworthy phrase: “No one listens to the radio anymore.” But take comfort, radio types, because a highly popular global brand is going through the same uncomfortable ordeal – and it’s fighting back with marketing aimed at turning those perceptions around. For a first look at this campaign, click here, and let’s get the new week started.
Read MoreIt’s A Simple Question: Do You Like Your Job?
Go figure. My daughter and son-in-law are P1s of “CBS Sunday Morning.” I learned this when they stayed with us last weekend. I actually earned some points when I told them my good friend and industry colleague, Jay Kernis, produces segments for the show. They were impressed….as they should be. Jay is brilliant at what […]
Read MoreIs It Time For Radio To Bring Back Its Mascots?
After years on the shelf, the Jolly Green Giant made a comeback, reimagined for a digital age. In today’s #TBT post, we list five key advantages to radio station mascots, a tool that can humanize a radio brand in ways that benefit both programming and sales, while strengthening the brand.
Read MoreRadio’s Personas Of Interest
While radio programming has become a more technical endeavor the decades, one thing hasn’t changed; basic age and sex demographics that don’t do justice to the complexity and richness of audience affinity groups. Now a music analytics company has developed exciting analytics in the form of personas to better describe target audience groups. Today’s blog post gives you a good luck at the five music personas, along with a quick quiz to determine which one you fall into. Game?
Read MoreAttack Of The Killer Robots
During CES season, I am frequently asked about AI – what is it and did I encounter Artificial Intelligence at CES 2023. There was no exhibit devoted to AI nor was there a hall at the LVCC where it was on display. But it was EVERYWHERE, and its implications on the radio broadcasting business are numerous, fascinating, and yes, a little scary. But that’s OK. You’re up to the task. Steel hyourself and let’s deep dive into AI in general, and specifically, ChatGPT.
Read MoreMemo To Radio: Play More “Currents”
One of radio’s key advantages over digital media is its ability to keep its programming, promotion, and production current and topical. Today’s #TBT post explores the value of radio reflecting current events – whether they play currents at all. And we’ll look at great throwback creative from the ’90s as well as a controversial new campaign in search of a marketing budget. Hopefully, you’ll be inspired.
Read MoreWhy Is Radio Missing Out On The Silver Tsunami?
It’s still early January, but rock n’ roll heaven is one occupant larger with the passing of guitar god Jeff Beck. His passing is a reminder of the music’s transcendent appeal not just on the radio airwaves but our entire entertainment culture. Today’s post bring you three stories from that well-traveled Classic Rock highway.
Read MoreThe Last Radio Show
It’s every programmer’s dilemma. An on-air talent has been let go, and the question of engineering that departure is on the table. Does talent get a last show to say good-bye, offering some closure? Or is it always better to simply sever the relationship, get a replacement behind the mic and just move on? Just like when Netflix or a TV network cancels a once-popular show, there are decisions to make. So how will you make them?
Read MoreWhy Don’t We Ever Hear About Worst Practices?
In business, we’re taught to focus on “best practices,” the tried-and-true tricks of the trade with a proven track record of winning. But in our fast-paced world of media and tech companies, studying “worse practices” – what not to do – can be even more instructive. During the past six months, we’ve been given a cautionary tale that can help any brand avoid the sand traps, speed bumps, and strategic black holes. It’s a perfect topic for a Monday morning.
Read MoreWhen Audio Isn’t Enough
For some businesses – and lots of radio stations – January has the reputation for being a slow month. Alas, not for Jacobs Media. Last week we not only made the trek to Vegas for CES, but launched Techsurvey 2023 during the same week. A cliché, perhaps, but a company is only as good as […]
Read MoreWill Automakers Nickel And Dime Radio To Death?
the most innovative automotive feature wasn’t in the exhibit halls of CES2023. It was on the spreadsheets of the automakers, and it might provide recurring revenue. Say hello to microtransactions.
Read MoreA Major Influencer Of Tech Trends At CES 2023 Is…
Now that we’re back from CES 2023, it’s time to connect the dots. It’s not just about the hottest gadgets at the show – it IS all about identifying the underlying trends that drives innovation and new technology. And after three days of walking the exhibit halls of the Las Vegas Convention Center, we’re come up with a very unusual factor responsible for driving many innovations this year at CES. Can you guess what it is?
Read MoreWhy We Go To CES
CES 2023 is officially in the books – a comeback year for this storied event, thanks to the ravages of the pandemic. In today’s post, I’ll take you backstage at the Las Vegas Convention Center and other CES venues to give you a better idea of how it all went. But here’s the catch. I’m going to do it without mentioning a single gadget. That’s because the “CES effect” runs deeper than the hot toy or technology. It’s a mindset thing – and that’s why it means so much to radio people who are learning how to think differently.
Read MoreHere In My Car, I Feel Safest Of All
Cars continue to be a focal point at CES 2023. They are so much more than how we get from Point A to Point B. Cars are sanctuary, and during COVID, often the safest place. These days, there’s never been a time when the driving experience has been more central to how we live our lives and the media we use – like radio.
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