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Thanks to Dave Beasing for sharing this imaging campaign for KPIX-TV’s (San Francisco) morning news show.  In an industry of sound-alike, look-alike TV news anchors, Kessler & Kohara break away from the pack because of this different branding approach. Instead of promoting the tried-and-true benefits of TV news programs – breaking news, accurate weather, timely […]

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The news that Don Imus was fired by CBS is no more surprising than the upcoming announcement that Alberto Gonzales will no longer be Attorney General.  It’s just a matter of time.  By now we all "get" the news cycles. We can see very clearly where these things are headed.  It just seems like there’s […]

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As we roll out data from our Tech Poll III, the theme that radio listeners are doing lots of other things continues.  Last year, we didn’t even include questions about MySpace and other social networking sites.  This year, they provide some major headlines about how technology and personal relationships are meshing.  A significant number of […]

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The big news in television is that Nielsen is finally including 18-24 college students who live away from home in their surveys.  Not surprisingly, the ratings results are changing.  The winners?  Networks and programs aimed at this demographic.  It’s everything from "Grey’s Anatomy" and "Ugly Betty" on ABC, to better numbers for youth-oriented programming like […]

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In a recent New York Times article, the headline "The Album, a Commodity in Disfavor" blares at you.  Jeff Leeds documents the death of the album/CD, as the world moves to downloadable singles.  Of course, there are exceptions – bands like Tool, and even last year’s Red Hot Chili Peppers audacious double CD, Stadium Arcadium, […]

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Today we’ve got a guest entry from Jacobs Media’s Keith Cunningham: I’m not a big wrestling fan, but below is an awesome video of "Wrestlemania 23" highlights – definitely worth a watch.  It’s only 4 minutes long, but it captures the buzz and excitement that is "Wrestlemania."  (They switch to Saliva’s "Ladies and Gentlemen" about […]

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So no one listens to the radio at night?  This couldn’t happen anywhere but local radio.  Enjoy this free promo for 93X on KSTP-TV the other night.  Sure hope the RAB hears about this one.

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So no one listens to the radio at night?  This couldn’t happen anywhere but local radio.  Enjoy this free promo for 93X on KSTP-TV the other night.  Sure hope the RAB hears about this one.

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Here’s another fun example of integrating fans into the action.  It’s costing the Mets nothing, it showcases their next big star, and it’s something that thousands of baseball fans will likely take a shot at.  If your station is still running away from Consumer Generated Marketing, think about the many ways that big league consumer […]

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Here’s another fun example of integrating fans into the action.  It’s costing the Mets nothing, it showcases their next big star, and it’s something that thousands of baseball fans will likely take a shot at.  If your station is still running away from Consumer Generated Marketing, think about the many ways that big league consumer […]

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As the tech-savvy world continues to dominate conversation, it’s easy to dismiss some of the time-honored promotional stunts that helped make radio a topic of conversation.  Case in point?  The stupid bet that DJs in competing markets would make around a World Series, Final 4, or the Stanley Cup.  Why don’t these little promotional stunts […]

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For our next round of results from this year’s Tech Survey III, we took a deeper look at iPods and mp3 players.  Our Tech Survey III study consisted of over 25,000 interviews among Rock listeners from nearly 70 radio stations across the U.S.  It’s the most extensive study of its kind.  (We recently released Satellite […]

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Today we’ve got a guest shot from Jacobs Media’s Bill Jacobs: As if the news in the record industry wasn’t already bleak enough (so far this year CD sales are off a whopping 17%), one of Classic Rock’s true icons, Paul McCartney just signed a new deal that ended his relationship with Capitol Records after […]

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While the Presidential primaries are still about a year away, it’s clear that the Internet will play an even greater role in the election process.  Witness the run to create and build "friends" on MySpace by candidates on both sides of the political spectrum.  Clearly, party hopefuls view the web in general, and social networking […]

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From Dave Beasing…

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Imagine being a service rep for the New Jersey Nets.  Simply stated, they’re a mediocre basketball team that’s going nowhere in a metro that traditionally favors the New York Knicks.  Their coach is on the bubble, and the odds of them making the playoffs this year continue to worsen.  So then, how does the Nets […]

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California Governor Arnold Schwarzenegger has shaken up the presidential primary sweepstakes by scheduling his state’s primary and caucuses to February 5th.  This forces White House wannabees to shift gears away from Iowa and New Hampshire, and head to the West Coast for some serious campaigning. Of course, it’s not cheap to leverage a media onslaught […]

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We’ve got a guest posting today from Jacobs Media’s Dave Beasing: What is a hit?  Radio programmers have debated this question, song by song, since shortly after Marconi.  Most agree that this usually fits the definition: Top debut album sales – unusual these days for Rock Big sold-out concerts – unusual these days for anybody […]

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A couple of weeks ago, I took my 15-year-old son to San Francisco for a few days over his Winter Break.  We had a great time, and among other sites, visited the Fillmore where we spent lots of time perusing their walls of vintage concert posters. As luck would have it, his favorite artist – […]

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What do you do when you share lots of your listeners with the local public radio station?  You don’t wring your hands – you put together a great association with them. That’s how San Diego’s FM94/9 and KPBS are working with one another.  FM94/9 offered a discount to its email club members for a KPBS […]

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