It’s not just a Detroit story anymore. The big news is that Toyota officially passed General Motors in global vehicle sales. While this has been coming for awhile, the fact that this unbelievable victory has finally occurred is a stunner. This isn’t like a station beating its competition in the Winter book, anymore than it […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Shhhhh!!!!!! We're #1!
It’s not just a Detroit story anymore. The big news is that Toyota officially passed General Motors in global vehicle sales. While this has been coming for awhile, the fact that this unbelievable victory has finally occurred is a stunner. This isn’t like a station beating its competition in the Winter book, anymore than it […]
Read MoreThe HD Farm Team
Jacobs Media’s Ralph Cipolla joins us to discuss using HD2 channels for talent development: Radio continues to grapple with how to approach the programming of its HD2 channels. Some stations have actually thought out the process, and have devoted some time and resources to these secondary channels that the HD Alliance is heavily marketing. Most […]
Read MoreMyClear Channel
The news that Clear Channel is debuting social networking sites at a dozen of its stations this summer comes as no surprise to us. Our recently released Tech Poll III clearly shows the power of social networking sites like the mighty MySpace, as well as the up-and-coming Facebook. Even Classic Rockers are in the game, […]
Read More“A Guy Walks Into A Bar…”
I’d like to welcome Jacobs Media’s Bill Jacobs for a guest posting today: Many of you recall the "Fish" video we’ve shown to you and your staffs as part of our "DJ Presentation." It’s a great story about the Pike Place Market in Seattle and how — among a slew of other fish vendors — […]
Read More"A Guy Walks Into A Bar…"
I’d like to welcome Jacobs Media’s Bill Jacobs for a guest posting today: Many of you recall the "Fish" video we’ve shown to you and your staffs as part of our "DJ Presentation." It’s a great story about the Pike Place Market in Seattle and how — among a slew of other fish vendors — […]
Read MoreWasted Dollars
Today brings us another guest posting from Jacobs Media’s Keith Cunningham: In a climate where every marketing dollar must count, use this as a reminder to revisit your vendors and their mailing lists, or you could be wasting a lot of money. For six years now, I’ve lived at the same address here in Santa […]
Read MorePlay Guitar
A few months ago, we put out an advisory about "Guitar Hero," Activision’s cool video game that lets the player jam to great Rock songs. (It’s the game that supposedly injured fireballer Detroit Tigers pitcher, Joel Zumaya’s arm during last season’s Playoff/Series run.) As video games make a great comeback this year, "Guitar Hero" has […]
Read MorePostcard from Coachella
3 days of music on 5 stages… 125 miles east of Los Angeles in the middle of the desert… 60,000 people per day… And Jacobs Media’s Dave Beasing was one of them. Typical of Dave, he offers up some big picture thoughts on a memorable weekend. Rock & Hip-Hop can co-exist. For many of the […]
Read MoreHold The Phone
One of the most important sections of our new Tech Poll III points to the growing importance of the cell phone. Every way you look at it, mobile phone technology continues to have an increasing influence on lifestyle and culture – and of course, radio has both opportunities and challenges to consider. Here are a […]
Read MoreStreaming Advisory
As you know, we have been very vocal about the recent CRB royalty rulings that would most definitely affect the outcome of streaming for terrestrial radio. Now, things are moving, and a bill was introduced in the House to repeal the ruling – HR 2060. We encourage you to engage your audience in helping to […]
Read MoreRosie
The news that ABC is not renewing Rosie O’Donnell shouldn’t come as a "shock" to anyone. As media pundits have pointed out, she has essentially played the role of "shock jock" on "The View." Not unlike what Howard Stern brought to radio, Rosie’s outrageous comments about religion, politics, and of course her war with Donald […]
Read More“Everybody Has A Camera”
That’s the line that Los Angeles TV anchorman Chuck Henry used to describe how their coverage of the Hollywood Hills’ fires was enhanced by "citizen photographers." It’s all part of the cool CGM movement that more and more stations have integrated into their brands, and it’s a great way to include listeners in many things […]
Read More"Everybody Has A Camera"
That’s the line that Los Angeles TV anchorman Chuck Henry used to describe how their coverage of the Hollywood Hills’ fires was enhanced by "citizen photographers." It’s all part of the cool CGM movement that more and more stations have integrated into their brands, and it’s a great way to include listeners in many things […]
Read MoreA Short Bench
As the NBA Playoffs get underway, one of the truisms of the sport is that coaches tend to play fewer guys when the games really count. That’s not good news for the guys near the end of the bench, but the reality is that you go with the guys you know who can play when […]
Read MoreKZPS
There is considerable industry buzz about the changes occurring at KZPS – their format and their commercial policy. A few thoughts and initial observations. First, good for them, trying a different way of selling their time. I recall Pirate Radio trying to do something similar back in their early months. It felt like it was […]
Read MoreSpeed Kills
Jacobs Media’s Keith Cunningham joins us for another guest posting today: It was five months ago I posted a blog on the increased importance for today’s radio brands to use their speed, flexibility, and localism to cover news and current events. And this past week brought us more good examples. The Internet, smart cell phones, […]
Read MoreObama, the Brand
Ignoring the sage advice to never talk about politics or religion, you’ll be reading about the former in Dave Beasing’s newest edition of "Buzz." Here’s Dave’s "take" on the marketing of a hot presidential candidate: Whether or not you’d ever support Illinois Senator Barack Obama, you have to admit that his candidacy represents a fascinating […]
Read MoreStudent Demonstration
If you’re looking for the "truths" about what’s happening to youth formats and the radio business, look no further than the University of Texas of the Permian Basin. It’s a small campus of only 2,200 students, and yet Longhorn Andrew Murphy hits the salient points about what’s happening in radio with clarity. (read the article […]
Read MoreIn A Word, Pathetic
Today Jacobs Media’s Paul Jacobs joins us for a guest posting: Why is it that there are hundreds of Alternative, Active Rock, Hip-Hop, and CHR radio stations pleading with advertisers to spend money to connect with "hard to reach 18-34s," while advertisers resort to these kinds of brilliant tactics instead: The 18-34 demographic, and in […]
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