Weekend special programming can make a radio station sound compelling and different. But it often comes with a cost, sometimes in the ratings. How should PDs in diary or metered markets make the tough calls to carry or cancel, whether they’re in public or commercial radio stations? When it comes to the weekend, what moves the needle for your audience?
Read MoreThere’s No “I” In Band
The worlds of music and radio are undergoing change, sometimes in ways that are well below radar. Today’s blog post looks at the phenomenon that we are more frequently working by ourselves more than we are in groups. This means more solo acts on stage, a higher rate of virtual meetings, and less staff camaraderie at radio stations. The chemistry is changing.
Read MoreWill Thursdays Be The New Black?
In recent years, we’ve learned how technology can disrupt radio listening. But we’ve also experienced how digital innovation can add to the industry’s bottom line. In recent weeks, AI chat bots have dominated the conversation. But what if the next game-changer in radio isn’t about gadgetry or algorithms at all? What if it hinges on how, when, and where we work? The 4-day workweek is coming, and it is sure to impact the ways in which we program and market our stations.
Read MoreFour Words For Radio In 2023: Act Like A Neighbor
In a highly charged, competitive environment, does broadcast radio still have any “special sauce” on the shelf. I have good news to start the new week – analysis and data that suggest the answers have been under our collective noses all along. Give it a read and then give me your thoughts.
Read MoreWhat Is A Mensch? This.
Perhaps you’ve heard the term “mensch” before, perhaps wondering exactly how it’s defined. I may have just figured it out.
Read MoreThe Power Of Dead Air
Radio people are taught that dead air is taboo. But there’s a lot to be said for the pause – and even moments of silence – to get a point across. Today’s post looks at three brilliant examples of how powerful the pregnant pause can be.
Read MoreWhen It Comes To Gas Prices And Taylor Swift Tickets, Greed IS Good
for the last year, a focus has been on the ravages of rising prices on many of the things we value, whether it’s gasoline or concert tickets. But the truth is that if you are in the oil or live entertainment industries, it’s highly likely you had a smashingly successful 2022. Whether it makes financial sense or not, most consumers sucked it up and paid the price, exorbitant or not. What are the emotions in motion that drive this behavior, and how can radio programmers and marketers benefit from this knowledge?
Read MoreNavigating Podcasting’s Cross-Currents
Podcasting. All at once, it’s a juggernaut, it’s on a roll, or it’s seen better days. Well, which is it? I did some digging and came up with irrefutable evidence that proves all three hypotheses. Check it out and you tell me: How’s podcasting doin’?
Read MoreDoes McDonald’s Pay Better Than Your Radio Station?
A career in radio? A few decades ago, it was a very viable option. You could attend hundreds of colleges, universities, or trade schools to learn the tricks of the trade. These days, the Burger King down the block may pay more than the radio stations in town. But it’s more than money, as radio broadcasters struggle to find that sweet spot in a tough economy that’s been especially hard on legacy media. How do radio companies – OK, media companies – find the best and the brightest, when they could make more money flipping burgers? Plus, free food.
Read MoreThe JacoBLOG Junk Drawer – The AM Radio Edition
Like your drunk uncle at the July 4th reunion, AM radio is still very much a part of the “radio family.” But its fate as a viable medium is clearly in doubt. In today’s blog post, we’ve got three compelling stories that shed a light on where AM is headed – and what it may mean to the rest of the broadcasting industry. And by the way, it’s the first time I’ve written about CB Radio in this blog’s 18 year-history. Breaker breaker 1-9.
Read MoreAre You Better Than An AI DJ?
If it seems like new radio-like digital products are launching every week, it’s not your imagination. YouTube just debuted a cleverly designed “Radio Builder” product, while Spotify is using generative AI to create personalized radio stations that are hosted an AI jock. It’s called “DJ” and it begs the question: Are you better than an AI DJ?
Read MoreTurn And Face The Ch-Ch-Ch-Changes
It’s been said that “the only constant is change.” Today’s blog post is about rolling with the changes, and developing the skill set that legacy companies so dearly need when facing turbulence and uncertainty. From your next hire to your company’s next initiative, managing that change is an imperative. Relax – this won’t hurt.
Read MoreIs It Time For Radio To Do The Math?
You see it throughout research studies being conducted in our post-COVID universe: America is graying around the temples. And so is the radio broadcasting industry. As the business climate becomes more unstable and digitally-focused, new data show there’s a new opportunity ahead. So, pop a Prevagen, tune in, and check out America’s new senior trend and how it could present a financial windfall – if radio connects the dots and follows the money.
Read MoreThe JacoBLOG Junk Drawer – The AI Edition
In this Friday edition of JacoBLOG, it’s a light read – I promise. After a tough week for many of us, today’s post asks some provocative questions about AI, offers up an amazing infographic, and a prediction from one of the world’s tech giants that will surprise you….and maybe make you feel better. It’s just a click away.
Read MoreThe Need For News And Media Innovation Has Never Been Greater
A favorite quote of mine is “Creativity is thinking up new things. Innovation is doing new things.” There’s never been a time in our society’s history when innovation – especially in the world of news, information delivery, and responsible journalism – has been more important. We’re recently discovered a new innovation initiative that has been born out of radio with the highest of aspirations. It’s an exciting opportunity for the most innovative to put their best ideas forward – and get paid to see them through. Intrigued? Keep reading.
Read MoreThe MSU Union: If These Walls Could Talk
By now, everyone is sadly aware of the tragic news that came out of Michigan State University in East Lansing the other night. One of the violent scenes was the MSU Union Building, once the home of the school’s TV Radio Department, and a place where yours truly and thousands of others first got the “radio bug.” While we cannot forget the lives lost and those forever changed by this week’s tragedy, I’m hopeful the legacy of the Union’s fourth floor will go on, too. Forgive a little self-indulgence in today’s post, but I’m betting many of you were lucky enough to experience something similar all those years ago.
Read MoreLayoffs, Furloughs, RIFs, and Pink Slips
There’s nothing like a blog post about layoffs, job cuts, and pink slips to brighten your day. But they are a fact of life in business – and in the radio industry. And there are ways to make these difficult moments better for employees and the organization. I’ve done some homework and have some “better practices” of pink slips to share with you.
Read MoreHas Streaming Turned Out To Be “Fool’s Gold?”
While streaming may be the dominant way in which consumers now enjoy content, making massive profits in the space has become increasingly more difficult, whether you’re Netflix or Spotify. Yet, streaming has decimated broadcast media. In today’s blog, media moguls debate how much time television has left, and of course, radio’s survivability is a logical offshoot. Making money in media and entertainment has never been more precarious, fueled by choice and access – two variables that were in short supply just a couple decades ago. But there’s a way out of this for media honchos who are more about strategy and smarts than size and scale.
Read More…It’s How You Play The Big Game
The Super Bowl is the big event of this coming weekend. If you pay attention to more than the commercials, there are key lessons for radio being offered up by the two great teams taking the field on Sunday. Today’s post is sports analogy heavy, with great advice about preparation, knowing your role, shaking up the routine, and working together as a team. Whether your team wins or loses this Sunday, it’s always about how your station plays the game.
Read MoreThe Face Of The Franchise
The Super Bowl cometh, and once again, it’s a battle of superstars. The Chiefs’ Patrick Mahomes is the face of his team, but he may also be the poster boy for the whole NFL. His intense promotion might make you wonder why radio broadcasters don’t lean into their superstar franchise players – great shows wand hosts – with marketing of their own. Call me crazy, but to turn around those “nobody listens to the radio” naysayers, a little marketing of radio’s stars might be just the thing to shake up the local media business.
Read More- « Previous Page
- 1
- …
- 21
- 22
- 23
- 24
- 25
- …
- 267
- Next Page »