Jacobs consultant, Ralph Cipolla, checks in with a blog update about this very special day. Where IS the year going? I trust you had a safe, relaxing, and work-free Memorial Day Weekend holiday. More importantly, I hope you took the time to remember the true meaning of this holiday, a day when we remember those […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Rock On A Roll?
It’s amazing what some strong ratings and a couple of station debuts can do to rekindle the media’s perceptions about Rock Radio. PPM coverage in various outlets is coming back universally positive for Rock formats – a great sign for stations that have been fighting the good fight with buyers, advertisers – and perhaps even […]
Read MoreBoomer$
As the Oldies format sails into the sunset, and a month doesn’t go by without someone asking what on earth will Classic Rock stations do in five years when their listeners start moving 55+. You have to wonder about who is making decisions in the ad world. That’s why I was heartened by a recent […]
Read More3 is NOT a Charm
You’d think that during a long Memorial Day Weekend, there would be no shortage of great movies to see. But like the record industry, there are "issues" in movieland, too. After my 16 year-old son came home from "Pirates 3," declaring that it "sucked" and was 45 minutes longer than necessary, my hopes for a […]
Read MoreAll You Need Is Starbucks
Early last month, we posted a blog about Paul McCartney’s new relationship with Starbucks. Here’s follow-up. On June 5th, watch out for this music stunt: All McCartney All The Time. If this sounds like something you’d hear on a Classic Rock radio station, think again. It will be the sound inside every Starbucks – all […]
Read MoreRock Rock, ‘Til You… Rise
A few thoughts about the changing tides in radio, before heading out for a long holiday weekend… It’s been a tough patch for Rock-based formats these past few years. The ratings have trended down for both Alternative and Active Rock, and up until recently, there have been few new sign-ons. But consider the following radio […]
Read MoreRock Rock, 'Til You… Rise
A few thoughts about the changing tides in radio, before heading out for a long holiday weekend… It’s been a tough patch for Rock-based formats these past few years. The ratings have trended down for both Alternative and Active Rock, and up until recently, there have been few new sign-ons. But consider the following radio […]
Read MoreIn Memoriam
The following blog from Dave Beasing is a timely reminder for stations, morning shows, and all of us about the coming 3-day weekend. While it’s about taking some time off from the grind, barbeques, graduation parties, and hanging by the pool, it’s called Memorial Day for a reason. Relax… but remember. An urban legend about […]
Read MoreHitting Goal
The future of our business may be centered on how effectively radio markets its content to advertisers more than any other factor. It’s noteworthy that the new Lonestar in Dallas (the former KZPS) is attempting bold new sales marketing architecture. Guess what? Its success will ride almost entirely on the sales reps at that station. […]
Read MoreI Want My… 24
Jacobs Media consultant Ralph Cipolla has truly mastered life on the road. He has harnessed the technology that allows him to capture his must-see TV shows. It was all working well, until that fateful Monday night… It’s the kind of horrible thing that always happens to someone else. Sure, you hear stories from time to […]
Read More3 Years
Is it an ad for a Mercury or for Sirius? It may take you a few minutes to decide, and we still might not agree. Somehow, the corporate strategists at Lincoln Mercury have decided that what moves the needle is satellite radio. There’s no real language about quality, resale value, gas mileage, performance, safety, or […]
Read MoreThe Future Of Talent
Internet Specialist Tim Davis is more than the guy who can make your websites look great. He’s a keen observor of our business, and takes on the ever-changing role of the DJ in today’s guest blog: Unless you have kids, you probably haven’t given a second thought to watching the latest iteration of the "High […]
Read MoreStory Time
Is there anything more powerful than a great story about a product or service? Is there anything more exciting than a listener telling a great story about your radio station? Or your heritage morning guy? In another great extension of CGM, Cadillac is letting their owners – just plain folk – tell their stories. It’s […]
Read MoreFigure It Out
Radio has many challenges that have been discussed constantly in the press, as well as in this space. Unfortunately, many of the factors facing terrestrial radio – economic, technology, etc. – are out of our control. How are we going to take iPods out of people’s hands? How can you stop TV viewers from using […]
Read MoreHD or not HD
That IS the question. As technology grows and morphs at breakneck speed, our Tech Poll questionnaires have had to cover more ground. This year, we spent a considerable amount of time on the subject of HD Radio. Why? Because so many of you are investing a great deal of money and time on technical improvements, […]
Read MoreCash Is… Queen
Think about it – every time you’ve ever seen a "prize test" in research, the same item is sitting at the top of the most-desired list – $1,000 (or some other cash denomination). But that result may fall under the column of "what they say" rather than "what they feel." The problem with cash prizes […]
Read MoreBuzzin’ At The Pumps
A lot of the buzz at ad agencies these days is trying to figure out how to generate buzz for a product in different venues and arenas. You may remember that before "Desperate Housewives" debuted, there was a clever campaign using dry cleaning bags (dirty laundry, get it?) printed with the show’s/ABC’s logos. Not only […]
Read MoreBuzzin' At The Pumps
A lot of the buzz at ad agencies these days is trying to figure out how to generate buzz for a product in different venues and arenas. You may remember that before "Desperate Housewives" debuted, there was a clever campaign using dry cleaning bags (dirty laundry, get it?) printed with the show’s/ABC’s logos. Not only […]
Read MoreAre You Relevant?
Today’s blog from Jacobs Media’s Keith Cunningham is all about content, preparation, and relevance – qualities that are so critical for radio in this overcrowded media world. What do Will Ferrell, Dana Carvey, Adam Sandler and Chris Farley all have in common? Yes, they were SNL cast members. But what they also have in common […]
Read MoreShhhhh!!!!!! We’re #1!
It’s not just a Detroit story anymore. The big news is that Toyota officially passed General Motors in global vehicle sales. While this has been coming for awhile, the fact that this unbelievable victory has finally occurred is a stunner. This isn’t like a station beating its competition in the Winter book, anymore than it […]
Read More- « Previous Page
- 1
- …
- 227
- 228
- 229
- 230
- 231
- …
- 266
- Next Page »
