Jacobs Media’s Paul Jacobs joins us today with some good news for radio from the Gen Y front: There’s been this unbelievable noise coming from my teenage daughter’s bedroom this week. Defying all press reports and conventional wisdom, she’s actually listening to the radio. And amazingly, she’s listening to AM radio. No, she hasn’t gone […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Getting Them Back
Remember sitting around the conference table, listening to the rationale for not targeting teens? The conventional wisdom was, "They’ll find radio when they’re in their 20’s. We just can’t afford to target them because we can’t sell them." That was then. This is now. Speaking at a cable television convention, Alan Wurtzel, NBC Universal’s President […]
Read MoreWhat Would ESPN Do?
Jacobs Media’s Keith Cunningham weighs in what makes ESPN a leader and the power of owning the big stories: Consistent readers of this blog have heard me talking about the importance of speed, mindset, topicality, relevancy, preparation, compellingness, and a host of other items as they relate to morning shows or stations. Well, consider me […]
Read MorePicking Up Waitresses
I remember being at client dinners where the GM would ask the waiter or waitress, "What’s your favorite station?" There’s just something about a focus group of one that seems meaningless, and frankly, I was embarrassed by having to sit through this little exercise. But every once in a while, this "research" technique would yield […]
Read MoreMorning McDrive Starts at 5
Jacobs Media’s Dave Beasing joins us with thoughts about breakfast & radio: 75% of McDonald’s restaurants open by 5 AM daily. The other 25% were urged to fire up the griddle earlier at a recent franchisee meeting in Las Vegas. Why? Not unlike in the radio business, morning drive is proving lucrative, with McDonald’s able […]
Read MoreForm & Function
A new study by ShopLocal.com among pre-teens underscores the importance of looks and utility in electronics and gadgets. Not surprisingly, the boys are all about entertainment, while the girls are focused on fashion in their toys. That’s about the way it shaped up among their older counterparts in "The Bedroom Study," the ethnographic study we […]
Read MoreForm & Function
A new study by ShopLocal.com among pre-teens underscores the importance of looks and utility in electronics and gadgets. Not surprisingly, the boys are all about entertainment, while the girls are focused on fashion in their toys. That’s about the way it shaped up among their older counterparts in "The Bedroom Study," the ethnographic study we […]
Read More“The Internet’s for old people”
Today’s title is a direct quote from Mark Cuban, speaking to the CTAM (Cable & Telecommunications Association for Marketing) Summit. Cuban claims that the Internet is essentially stagnant, with the exception of breakthroughs like YouTube. In his mind, it’s moving toward "intranet communities" provided by cable operators that are the future. "The Bedroom Project" – […]
Read More"The Internet's for old people"
Today’s title is a direct quote from Mark Cuban, speaking to the CTAM (Cable & Telecommunications Association for Marketing) Summit. Cuban claims that the Internet is essentially stagnant, with the exception of breakthroughs like YouTube. In his mind, it’s moving toward "intranet communities" provided by cable operators that are the future. "The Bedroom Project" – […]
Read MoreA Cautionary Tale
Paul Jacobs offers thoughts on the reprecussions of failing to market your product properly: A recent article in The Miami Herald about the market share decline of Diet Coke really hit home. Over the past two years, market share for the brand has flattened out. Why? Well, for many reasons that radio operators should be […]
Read MoreTheater Of The Mind
Most everyone on the air in radio grew up with the axiom that "you paint pictures with your words." Many remember the old Stan Freberg bits where he cleverly used sound effects to create amazing "scenes" that were enhanced by your imagination. For radio in 2007, however, those days are over. Morning shows, daypart jocks, […]
Read MoreThe Online Race
In Mark Ramsay’s Hear 2.0 blog, Mike Agovino has a very important quote: "If we’re not making more money OFF the air than we are ON the air 10 years from now, we’re in trouble." Mike’s being generous with his timeline. Juxtapose his prediction with the announcement that Viacom is upping its revenue goals to […]
Read MorePodcasting (for Fun) and Profit
The iPod Revolution has fueled the upstart podcasting phenomenon. As more and more consumers add an iPod or similar device to their arsenal of media gadgets, the potential for content creation – and profit – become greater and greater. Jason Calacanis outlined the potential and the reality very nicely at Summit 11 last fall. He […]
Read MoreAttention Please
So, you don’t have a lot of cash, you have to generate some attention, you’ve got enough for a billboard or two, so what do you do? This is the point in the meeting where someone says, "Hey, let’s have our morning guy put a gun to a dog’s head and do the old, ‘If […]
Read MoreTV is the new Radio?
According to a recent Forbes article, FM radio’s propensity to value gold-based formats like Jack and Classic Rock has signaled the rise of new music exposure on TV shows. In this blog space, we have talked about how shows like "Grey’s Anatomy" and "The O.C." have been responsible for breaking lots of new music. It’s […]
Read MoreAARP This
OK, I’ll admit it. I’m clearly of AARP age, but have thus far refused to join this group. Call it a vanity thing, but the discounts aren’t worth the trouble for me, and this is clearly an organization I do not wish to be a part of. (Of course, an estimated 37 million members disagree […]
Read MoreGuitar Hero – The Big League
We’ve been big fans of the video game, "Guitar Hero," for some time now. And we’ve encouraged our client stations to make this game a part of bar and club nights, as well as station events. There are new versions coming out featuring different songs. And now the game is tied into the Family Values […]
Read MoreGreat Ears
Jacobs Media’s Eric Holmes weighs in on finding new music: For those who may not know, Justin Timberlake just started his own record label. Esmee Denters was the first artist signed to Justin’s label, a talented young female singer who has built up a fan base singing on YouTube, and is now opening for him […]
Read MoreCG Debate
If you watched the Democratic debate earlier in the week, you saw something historic – consumer-generated questions on YouTube. Now cynics might make the case that this "debate" was just another televised series of evasions, spin, and posturing. They might also claim that similar gatherings have included questions from the audience, so what’s the big […]
Read MoreOn Trial
As readers of this blog know, the success of the iPhone has not been a surprise. Besides answering many of the needs that mobile phone and iPod owners have, it is truly an innovative device. Equally impressive, however, is the way that Apple marketed this launch, from the day that Steve Jobs introduced the iPhone […]
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