At a time when the radio business sorely needs strong leadership, it is ironic that a major source is coming from a small single-station broadcaster, Philadelphia’s Jerry Lee. If you don’t know about Jerry, you should. He was recently honored by the NAB, and has owned B101 in Philly forever. He would not remember this, […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
The Swiss Army Phone
We used the graphic to the right for our "Bedroom Project" presentations in Charlotte – the perfect way to depict what mobile phones have become. Consumers do quite a bit more than just talk to others on their phones – from texting to photo taking/sharing to the alarm clock to streaming. And now, Nokia is […]
Read MoreJena
In an otherwise nondescript time for music (and hey, Christmas music is just days away) comes "Jena," a song/video from John Mellencamp that speaks out on the racial strife around that small Louisiana town. Produced by T-Bone Burnett, "Jena" is powerful and makes a statement that music still has the power to make. It’s hard […]
Read MoreBoom Boom
In a new eMarketer article, this question is posed: "Could Boomers Save The Music Industry?" That’s because more than seven in ten Baby Boomers bought music last year. When you consider that population tops out in the 76,000,000 range, that’s a lot of CDs and downloads. In fact, more than two-thirds of Boomers buy only […]
Read MoreNPRadiohead
In a very Public Radio way, Radiohead is going to sell its new album, In Rainbows, by letting consumers set the price they’re comfortable paying. They can set their own price – or pay nothing – in order to access the music. And of course, that has similarities to the Public Radio model. Listeners can […]
Read MorePick ‘Em
Consumers continue to rule. There was even a contest to help decide what to do with Barry Bonds’ record-setting homerun ball. And GMC Trucks introduced a new consumer-generated contest where NFL fans will have a say in selecting the "Player of the Week." This is just another example of a huge sponsor putting together a […]
Read MorePick 'Em
Consumers continue to rule. There was even a contest to help decide what to do with Barry Bonds’ record-setting homerun ball. And GMC Trucks introduced a new consumer-generated contest where NFL fans will have a say in selecting the "Player of the Week." This is just another example of a huge sponsor putting together a […]
Read MoreNo Fees At Last
Something very important is happening in the digital content world – right now – and it has repercussions for all companies that are attempting to monetize their Internet efforts. First, The New York Times announced that for all intents and purposes, it will no longer be charging fees for its online content. Their new concept? […]
Read MoreOld Man, Take A Look At My Website
We continue to see it in Web poll after web poll, and focus group after focus group. "Older" radio listeners – that is Boomers/Classic Rockers – are becoming more and more comfortable with new technology. They may not be as mobile and fickle as their kids, but that’s the beauty of it. When they find […]
Read MoreJacobs Media Summit 12 Recap
We’ve put the finishing touches on Summit 12 – something we’re sure that many readers of this blog will be thankful for. But the NAB/R&R Conventions – and the Summit – were a great experience for us this year. And I wanted to thank a number of people, and give those of you couldn’t make […]
Read MoreWho’s Getting Higher Rates?
Paul Jacobs offers his thoughts on strategies for increasing revenue: Name this media CEO: "There is no evidence that the economy is softening when it comes to advertising… Business is excellent right now…" No, it’s not Google’s Sergey Brin. It’s NBC Universal CEO Jeff Zucker, commenting about getting higher rates for his network’s prime time […]
Read MoreWho's Getting Higher Rates?
Paul Jacobs offers his thoughts on strategies for increasing revenue: Name this media CEO: "There is no evidence that the economy is softening when it comes to advertising… Business is excellent right now…" No, it’s not Google’s Sergey Brin. It’s NBC Universal CEO Jeff Zucker, commenting about getting higher rates for his network’s prime time […]
Read MoreTV In “The Bedroom”
As regular readers of this blog are only too aware, our "Bedroom Project" presentations will be made this week at the NAB/R&R/Jacobs Media Summit gatherings in Charlotte. All of us here at Jacobs Media and inside Arbitron have gotten to know our 31 young respondents on a very up-close-and-personal basis. We have also watched recent […]
Read MoreTV In "The Bedroom"
As regular readers of this blog are only too aware, our "Bedroom Project" presentations will be made this week at the NAB/R&R/Jacobs Media Summit gatherings in Charlotte. All of us here at Jacobs Media and inside Arbitron have gotten to know our 31 young respondents on a very up-close-and-personal basis. We have also watched recent […]
Read MoreThe Halo Effect
This morning’s blog has been guest written by resident video game player/fan, Eric Holmes: Kanye West and 50 Cent are the two biggest names in music right now and each had their new albums released on the same day Tuesday, September 11th. Between the two of them, 1.6 million albums were sold in a week. […]
Read MoreAC/DC Rocks Your Phone
That’s the headline on this quarter’s Verizon Wireless magazine/catalogue and also a major focus of one of their TV spots. It’s another reminder about how critically important mobile phones and Classic Rock are in the new media scheme of things. Of all the gadgets that respondents discussed in "The Bedroom Project," the mobile phone stood […]
Read MoreStop Marketing!
I was driving through San Francisco a few weeks ago, and couldn’t help but notice the incessant iPod billboards all over their major freeways. They were spectacularly large, and there were a lot of them. It got me thinking – here’s a product that is simply hotter than hot (as of April, over 100 million […]
Read MoreHas Mountain Dew seen “The Bedroom Project?”
Jacobs Media’s Dave Beasing offer his thoughts on Mt. Dew’s marketing strategy: No, they haven’t see it, but they’re clearly learning a lot about their consumers’ attitudes in their own research. In the Arbitron/Jacobs "Bedroom Project," one of the many revelations is the motivation for playing videogames. The folks at ad agency BBDO and Mountain […]
Read MoreHas Mountain Dew seen "The Bedroom Project?"
Jacobs Media’s Dave Beasing offer his thoughts on Mt. Dew’s marketing strategy: No, they haven’t see it, but they’re clearly learning a lot about their consumers’ attitudes in their own research. In the Arbitron/Jacobs "Bedroom Project," one of the many revelations is the motivation for playing videogames. The folks at ad agency BBDO and Mountain […]
Read MoreJust Kidding
There’s been a great deal of controversy about the upcoming reality show, "Kid Nation." The show purportedly puts kids ranging from 8-15 years of age in an abandoned New Mexico town. The concept behind this one is whether the kids are able to build a successful society without the aid of their "helicopter parents." Of […]
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