Something very important is happening in the digital content world – right now – and it has repercussions for all companies that are attempting to monetize their Internet efforts. First, The New York Times announced that for all intents and purposes, it will no longer be charging fees for its online content. Their new concept? […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Old Man, Take A Look At My Website
We continue to see it in Web poll after web poll, and focus group after focus group. "Older" radio listeners – that is Boomers/Classic Rockers – are becoming more and more comfortable with new technology. They may not be as mobile and fickle as their kids, but that’s the beauty of it. When they find […]
Read MoreJacobs Media Summit 12 Recap
We’ve put the finishing touches on Summit 12 – something we’re sure that many readers of this blog will be thankful for. But the NAB/R&R Conventions – and the Summit – were a great experience for us this year. And I wanted to thank a number of people, and give those of you couldn’t make […]
Read MoreWho’s Getting Higher Rates?
Paul Jacobs offers his thoughts on strategies for increasing revenue: Name this media CEO: "There is no evidence that the economy is softening when it comes to advertising… Business is excellent right now…" No, it’s not Google’s Sergey Brin. It’s NBC Universal CEO Jeff Zucker, commenting about getting higher rates for his network’s prime time […]
Read MoreWho's Getting Higher Rates?
Paul Jacobs offers his thoughts on strategies for increasing revenue: Name this media CEO: "There is no evidence that the economy is softening when it comes to advertising… Business is excellent right now…" No, it’s not Google’s Sergey Brin. It’s NBC Universal CEO Jeff Zucker, commenting about getting higher rates for his network’s prime time […]
Read MoreTV In “The Bedroom”
As regular readers of this blog are only too aware, our "Bedroom Project" presentations will be made this week at the NAB/R&R/Jacobs Media Summit gatherings in Charlotte. All of us here at Jacobs Media and inside Arbitron have gotten to know our 31 young respondents on a very up-close-and-personal basis. We have also watched recent […]
Read MoreTV In "The Bedroom"
As regular readers of this blog are only too aware, our "Bedroom Project" presentations will be made this week at the NAB/R&R/Jacobs Media Summit gatherings in Charlotte. All of us here at Jacobs Media and inside Arbitron have gotten to know our 31 young respondents on a very up-close-and-personal basis. We have also watched recent […]
Read MoreThe Halo Effect
This morning’s blog has been guest written by resident video game player/fan, Eric Holmes: Kanye West and 50 Cent are the two biggest names in music right now and each had their new albums released on the same day Tuesday, September 11th. Between the two of them, 1.6 million albums were sold in a week. […]
Read MoreAC/DC Rocks Your Phone
That’s the headline on this quarter’s Verizon Wireless magazine/catalogue and also a major focus of one of their TV spots. It’s another reminder about how critically important mobile phones and Classic Rock are in the new media scheme of things. Of all the gadgets that respondents discussed in "The Bedroom Project," the mobile phone stood […]
Read MoreStop Marketing!
I was driving through San Francisco a few weeks ago, and couldn’t help but notice the incessant iPod billboards all over their major freeways. They were spectacularly large, and there were a lot of them. It got me thinking – here’s a product that is simply hotter than hot (as of April, over 100 million […]
Read MoreHas Mountain Dew seen “The Bedroom Project?”
Jacobs Media’s Dave Beasing offer his thoughts on Mt. Dew’s marketing strategy: No, they haven’t see it, but they’re clearly learning a lot about their consumers’ attitudes in their own research. In the Arbitron/Jacobs "Bedroom Project," one of the many revelations is the motivation for playing videogames. The folks at ad agency BBDO and Mountain […]
Read MoreHas Mountain Dew seen "The Bedroom Project?"
Jacobs Media’s Dave Beasing offer his thoughts on Mt. Dew’s marketing strategy: No, they haven’t see it, but they’re clearly learning a lot about their consumers’ attitudes in their own research. In the Arbitron/Jacobs "Bedroom Project," one of the many revelations is the motivation for playing videogames. The folks at ad agency BBDO and Mountain […]
Read MoreJust Kidding
There’s been a great deal of controversy about the upcoming reality show, "Kid Nation." The show purportedly puts kids ranging from 8-15 years of age in an abandoned New Mexico town. The concept behind this one is whether the kids are able to build a successful society without the aid of their "helicopter parents." Of […]
Read MoreSupply & Demand
The next time you’re sitting in a sales meeting with Classic Rock account executives, and you hear someone talk about how the music is stale, or that no one’s listening, or that if they hear "Stairway to Heaven" one more time they’re going to puke, ask them to consider this: As of this past weekend, […]
Read MoreSupply & Demand
The next time you’re sitting in a sales meeting with Classic Rock account executives, and you hear someone talk about how the music is stale, or that no one’s listening, or that if they hear "Stairway to Heaven" one more time they’re going to puke, ask them to consider this: As of this past weekend, […]
Read MoreYour Image Sucks
If you’re the NFL, you’re getting a little worried. (Of course, there’s MLB’s steroid issue and the NBA’s gambling referees, but that’s for another blog!). After the Michael Vick mess, how do you go about re-selling the perception that all NFL players aren’t dog killers? You run great PSAs (see sidebar with links below). That’s […]
Read MoreClassic Rock Downloads
An article earlier this week in USA Today may have surprised some people who work in radio and music – but not anyone who’s been involved in the Classic Rock format. It reports that once you dig beyond the big hits of the day, some of the best selling digital downloads are Classic Rock standards, […]
Read MoreOne & Done
The margin of success… and failure is ever narrowing. A case in point is Fox’s "Anchorwoman" debut and demise. After just one poorly rated episode, the network canned the show. With the benefit of overnight ratings and Fox’s internal metrics, the decision was apparently a no-brainer. While the speed in which this call was made […]
Read MoreOne & Done
The margin of success… and failure is ever narrowing. A case in point is Fox’s "Anchorwoman" debut and demise. After just one poorly rated episode, the network canned the show. With the benefit of overnight ratings and Fox’s internal metrics, the decision was apparently a no-brainer. While the speed in which this call was made […]
Read MoreOut With The “New”
Sometimes jumping on the bandwagon makes sense, but to a point. When it comes to media buyers (and many clients), moving the majority of ad dollars to the hot new media avenues is just nuts. At the Arbitron Consultant Fly-In recently, Joe Lenski’s "Infinite Dial" presentation showed that most people don’t even know what a […]
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