The next time your CEO asks you why you’re spending money on streaming, text messaging applications, building that social networking component, creating a blog, and designing that new music discovery section on your website, remind him/her of this fact: The exodus of ad spending from traditional media to the Internet is accelerating. And to that […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Are Network Execs Celebrating?
With thoughts on the Writer’s strike, we’ve got a guest post from Dave "Hollywood" Beasing: We don’t see the balance sheets at TV networks, but an LA Times headline from Day 1 of the Writers Guild strike was still a bit surprising: "Networks Look For Possible Upsides" Fox Entertainment President Kevin Reilly was even quoted […]
Read MoreThe Content Mountain
In yesterday’s blog, we talked about how the Eagles have circumvented Rock radio, record labels, and traditional avenues that used to be mandatory for music discovery, exposure, and sales. Today, I want to show you an exciting new website that NPR recently launched – https://www.npr.org/nprmusic/ It’s a cooperative venture between NPR, and some key Public […]
Read MorePeaceful Profitable Feeling
The new Eagles album, Long Road Out Of Eden, vaults to the top of the album sales charts, trouncing Britney Spears’ new release. All told, the Eagles’ new effort sold 711,000 copies, outdoing Britney by more than 400,000. This event absolutely shatters more of the recording industry’s conventional wisdom. First, there’s no record label to […]
Read MoreScion Smarts
Kudos to Mark Hamilton and Entercom’s KNRK for putting together a great promotion with Snow Patrol and Toyota’s Scion. Covered in Brandweek, the partnership is a textbook effort that links a cool band, a cool car, and a cool station. It’s also great use of consumer-generated talent, in this case, a listener designing artwork for […]
Read MoreIf You Build It
Perhaps 2007 will be the year that will be remembered in radio history as the time when most radio broadcasters began to start thinking digitally. Just about everyone you talk to is rethinking their Internet architecture, their content, and their revenue-producing strategies. But as Internet guru Zephyr Teachout reminded us at the last L.A. Summit […]
Read MoreThinking Big
One of the areas where stations often miss the boat is playing up great on-air content on their websites. Too often, the site lags behind. Or worse, underplays something buzzworthy the station or morning show pulled off. Too often, web visitors have to hunt and peck in order to find great content they’ve heard about […]
Read MoreA Word From Fig
Last week’s blog entry, "The Graveyard Shift," struck a responsive chord with many of you. Bill Figenshu chimed in with some comments of his own, well worth taking a few moments of your time to read (below). We appreciate his views as someone who has spent much of his career in leadership roles in radio, […]
Read MoreNo, NOT A Blender…
Jacobs Media’s Dave Beasing gets his game on in today’s post: Quick quiz: What brand name gift item has been in the top 3 on Amazon.com’s wedding gift registry for the past several weeks? Give up? It’s the Nintendo Wii videogame system. Apparently videogames have evolved from a reason couples split up to become something […]
Read MorePunk Blogging
In Richard Laermer’s Punk Marketing manifesto, there are seemingly two conflicting planks. (Actually, this happens with a lot of marketing books. Seems like many of the "22 Immutable Laws" contradicted each other.) On the one hand, Richard urges marketers to use the tools of the revolution – in this case, podcasts, blogs, etc. On the […]
Read MoreThe Graveyard Shift
"My first job was playing the religious tapes on Sunday mornings. Every now and then one of the tapes would break and I’d be on the air live." — John Tesh, TeshMedia CEO"My first paying job was as a part-time disc jockey in 1976 at WLYV/Fort Wayne. I got fired three months later because my […]
Read MoreGetting Feisty
Tim Davis will want to take some credit for the discovery of singer Leslie Feist, known just by her last name. But the reality is that until she showed up in that iPod Nano ad, singing "1234," nobody knew who she was. Since that spot started airing nationally, Feist and "1234" are bona fide hits. […]
Read MoreCalling All Satellites
Much has already been written about these new satellite radio ratings numbers released by Arbitron from the Spring ’07 survey. Some are questioning the accuracy of the data, suggesting that listening levels are understated, given the challenging task of recording channel numbers from XM and/or Sirius stations, and other methodological aspects. I will leave this […]
Read MoreWho Owns “Rollvember?”
As this amazing baseball season ends, two unlikely teams did battle in the World Series – the come-out-of-nowhere Colorado Rockies and the comeback kids themselves, Boston Red Sox. Redsox Nation was convinced, of course, that their team should have been in the Series by virtue of fate. But the Rockies story was truly remarkable. But […]
Read MoreWho Owns "Rollvember?"
As this amazing baseball season ends, two unlikely teams did battle in the World Series – the come-out-of-nowhere Colorado Rockies and the comeback kids themselves, Boston Red Sox. Redsox Nation was convinced, of course, that their team should have been in the Series by virtue of fate. But the Rockies story was truly remarkable. But […]
Read MoreA CVC Lesson
Jacobs Media’s Ralph Cipolla talks about the potential writers strike & CVC: A work stoppage looms, one that will impact nearly everyone in the mainstream of contemporary American society. No, it’s not the UAW – they’ve struck a deal with GM, and are now well into finalizing discussions with Chrysler. I’m referring to the Screenwriters […]
Read MoreNo Average Joe
The drama surrounding the Joe Torre situation last week finally came to a head. The Yankees – proving once again that legendary achievements don’t necessarily translate into class – gave Torre a substandard offer (a reduction in pay, no less), and the manager did the right thing, and walked. This ends an incredible era in […]
Read MoreSometimes, it’s NOT about the music
At Lincoln Financial Media’s FM 94/9 in San Diego, they proudly say, "It’s about the music." But when over 300,000 people have been evacuated and everyone else in the county is "on standby," it’s about vital information. So when the local public radio station that has a big reputation for news coverage had their transmitter […]
Read MoreSometimes, it's NOT about the music
At Lincoln Financial Media’s FM 94/9 in San Diego, they proudly say, "It’s about the music." But when over 300,000 people have been evacuated and everyone else in the county is "on standby," it’s about vital information. So when the local public radio station that has a big reputation for news coverage had their transmitter […]
Read MoreCVC – Whoah! – Part 2
In yesterday’s blog, we previewed a new TiVo/Rhapsody service that puts 4,000,000+ songs in the hands of the consumer. As we saw in the Arbitron/Jacobs Media "Bedroom Project," CVC – or control-variety-choice – are major attributes that separate desirable media devices and technologies from the rest of the pack. The other innovation that is worth […]
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