In radio as in life, an important goal is to build and establish long-term relationships. In the case of radio, it’s an order that has grown taller over the years as human and financial resources are now at a premium. New research sheds light on brand-building and relationships, key ingredients as the year wears on.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
The Genius Of Tim Westergren
Back in 2017, a radio nemesis left the big stage. Pandora’s Tim Westergren was relieved of both his CEO duties and his board position with the company, later sold to SiriusXM where it has floundered. During his time with Pandora, Westergren demonized radio broadcasters, and had a huge impact on the streaming business. Today’s #TBT is a look back at his innovation and vision. Imagine what Westergren might have accomplished had he joined a radio broadcasting company back then.
Read MoreDon’t Laugh – The Most Nostalgic Consumers May Be Gen Z’s
For most radio broadcasters, Gen Z has been an enigma – a vast audience growing in influence that has little to do with radio. Of course, that’s by design. Most stations don’t research teens, target them, or market them to advertisers. Yet, evidence points to the notion there’s a strong nostalgic pull from Gen Z consumers when it comes to fashion, music, and even electronics. Could radio make the cut? Let’s discuss.
Read MoreIn The U.P., They’re Asking “What’s The Frequency, Kenneth?”
In radio circles. we often talk about the biggest companies on the landscape when assessing the state of the industry. But for a true barometer of the spirit of radio, perhaps we have to get small. REAL small. In today’s blog post, it’s the classic David & Goliath radio battle being played out on the unlikeliest of turf – Michigan’s remote Upper Peninsula. They’re doing radio “up north,” in a way that just may remind you of how it’s always been done.
Read MoreThere’s A Hole In The Heart Of The Radio And Music Industries
Were you caught by surprise last week by the news All Access was suddenly calling it quits? So was I. In this blog post to start the new week, a look at All Access, its many accomplishments and the hole it will leave for both the radio and the music industries.
Read MoreThe “R-Word” Still Has Juice
Could broadcast radio ever be considered cool among today’s Gen Z? There’s lot of hard evidence that suggests it’s just no longer possible. And yet, radio is often glorified and even romanticized by other media. Now, a new video game – “Killer Frequency” – is out, racking up stellar reviews. And it’s all about that lone nighttime jock tasked with not only entertaining a town – but saving it.
Read MoreHow Safe Are Your Radio Station’s Archives?
You might remember a new story that ran four years ago about a mysterious fire on the Universal Studios lot back in 2008. It turned out to be the greatest disaster in the history of recorded music. And few knew about it. And that brings us to radio. Who is saving, cataloging, and protecting the recordings and materials from some of the greatest radio stations of all time?
Read MoreGot Live If You Can Afford It!
We moan about rising prices on eggs, gas, and other commodities. But when it comes to live concerts – especially for the biggest musical acts – money is often no object. Especially for those “final” tours that aren’t the last time we’ll hear from the artist. Today’s blog explores the psychology behind shelling out small fortunes to see big performers. Get ready Swifties and Bruce fans – this one’s for you.
Read MoreWhy 100 Million People Just Voted With Their Thumbs
In less than five days, the new social media phenom – Threads – has done the impossible. It has blown through ChatGPT’s “old record” of reaching 100 million users in two months. How to explain the Threads phenomenon? Let’s start our search, with Elon Musk, who has made a lot of Threads’ growth possible. A CEO might have more power and influence – both positive and negative – than we may have thought.
Read MoreIt’s Time For Radio To Get Real
As our lives get crazier, are there any media outlets that have “permission” to be open and tell real-life stories? Lately, it seems like there’s been more empathy and vulnerability all over radio airwaves, here in America and around the world. Today’s post showcases stations and shows that have broke format to “get real.” Looking forward to your comments.
Read MoreIs Twitter Hanging By A Thread(s)?
It’s been a crazy couple of days in the social media space. Seemingly out of nowhere Threads is trying to take down Twitter, as improbably as that may sound. Why is Twitter vulnerable, what has Zuck/Meta done right, and what lessons does this provide for those of us in radio? Click here and let’s take a look.
Read MoreThey Say It’s Your Birthday!
If there’s a better day every year than your birthday, I don’t know what it is. And it’s something that your favorite brands cash in on. There’s no reason why your station couldn’t do it also. Here in Detroit, Jax Car Wash – a local chain – offers a free wash to commemorate the day […]
Read MoreFor Radio, Is The Night Time The Right Time?
In this blog, we talk a lot about innovation is radio – what does it sound like in 2023? Can we recapture that spirit again. So to start the “second half” of the year, a throwback idea for an industry that could use a good one right about now. Go ahead – have at it.
Read MoreWelcome To The 2023 “Halftime Show”
As we ego soaring into the 4th of July weekend, you might be asking yourself, “Where did the time go?” And you should be asking yourself, “What will the rest of 2023 hold for us?” I don’t have the answer to either question, but I have some thoughts I’d love to share with you. Just click and it’ll all fall into place.
Read MoreIn The Era Of Spotify, Can A Song Ever “Grow On Us” Again?
In this era of Spotify playists, most people routinely “skip” songs they dislike, typically after just a few seconds. And that leads to this question: Will music ever “grow on us” again?” Today’s blog post looks at the record album – not just the hit single. It’s a #ThrowbackThursday post, and thankfully, it doesn’t contain a single chart or graph.
Read MoreYou Can Take The Boy Out Of Radio…
One thing about this blog – and especially after doing it consistently for 18+ years now – you meet a lot of people along the way. Because of my writing and the topic of radio (and related things), many posts touch the heartstrings of a lot of people, whether they’re still in the game […]
Read MoreStop Talkin’ ‘Bout My G-G-Generation
A lot of research we see online that compares generations is just clickbait. And often it sets up culture skirmishes between us. Is looking at data through the generational lens still valuable? We’ve been doing it in our Techsurveys for years. But now the well-respected Pew team is questioning this analytical point of view. Is it fair and insightful to compare Boomers vs. Millennials (and other odd groupings)? We’ve got the answers.
Read MoreWho’s The Competition?
The biggest competitors to our radio stations aren’t always other stations in town. It’s the litany of other media players vying for our time and attention. How can a radio station stop the doom-scrolling? I’ve got 11 ways tp get it done.
Read MoreWould John Have Hated A.I.?
This has been an interesting week on this blog. Volume was markedly increased, as was the number of comments left by scores of you, not only here but on my socials. But too bad there’s no way to measure the emotional intensity of the written word, because this week’s posts – especially Monday and Tuesday […]
Read MoreMy Dad Won Guns N’ Roses Tickets!!!!
An amazing 60-second video of an over-the-top contest winner is a reminder to everyone in radio not just about the value of prizes, but the impact stations can have on people’s lives. Even a correct caller ticket giveaway that looks like just another element on the program log can provide the thrill of a lifetime for a listener, something that radio does like no other medium.
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