More than four years after Janet Jackson’s "wardrobe malfunction" at Super Bowl XXXVIII (it was actually a great game, but only Patriots fans remember that part), a federal court has dismissed a fine against CBS. So much for the FCC’s "take" on the incident, which even surveys at the time indicated was not a big […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
The Election & Your Station
As we saw in Tech Poll IV, 84% of the entire sample say they’re planning on voting in the upcoming Presidential election. That’s an amazing number, and while turnout will not be that high, the response is indicative of major league interest in the race and its impact on the country. Our recommendation to most […]
Read MoreThe Election & Your Station
As we saw in Tech Poll IV, 84% of the entire sample say they’re planning on voting in the upcoming Presidential election. That’s an amazing number, and while turnout will not be that high, the response is indicative of major league interest in the race and its impact on the country. Our recommendation to most […]
Read MoreDiscovering Music
With all the research and web marketing flying into our email boxes every day, it’s no wonder we sometimes get confused. Oftentimes, these news alerts seem to contradict one another. It’s as bad as finding out that red wine is good for your heart one day, and will kill you the next. A case in […]
Read MoreSolving the Posting Dilemma
Paul Jacobs weighs in on how radio can use the digital space to better augment traditional on-air commercial inventory: As radio moves toward providing posting to advertisers, we can learn some lessons from how television is dealing with this situation. ABC-TV has come up with a novel – and effective – method of providing advertisers […]
Read MoreThe Prod Room
In most radio clusters these days, the poor guy in the production studio is a harried, hassled right-brainer with the thankless job of trying to crank out commercials for as many as 5 or 6 stations in the group. It’s an impossible job, of course, and more often than not, the output is simply good […]
Read MoreIt's Alarming
If you saw our "Bedroom Project" (Arbitron & Jacobs Media’s ethnographic study) at the NAB and also Jacobs Summit last fall, you know that one of the big headlines had to do with radio’s growing "location" problem. As we saw with many of the young people in our survey, they often don’t have a radio […]
Read MoreIt’s Alarming
If you saw our "Bedroom Project" (Arbitron & Jacobs Media’s ethnographic study) at the NAB and also Jacobs Summit last fall, you know that one of the big headlines had to do with radio’s growing "location" problem. As we saw with many of the young people in our survey, they often don’t have a radio […]
Read MoreWhat's The Digital Urgency? Read This.
In today’s blog from Paul Jacobs, he advises radio about what it must do to increase revenue by focusing on new digital strategies: While radio revenue continues to struggle to stay even year-to-year, online expenditures by the auto companies are expected to rise more than 21% this year, surpassing $3 billion. The Detroit 3 (they’re […]
Read MoreWhat’s The Digital Urgency? Read This.
In today’s blog from Paul Jacobs, he advises radio about what it must do to increase revenue by focusing on new digital strategies: While radio revenue continues to struggle to stay even year-to-year, online expenditures by the auto companies are expected to rise more than 21% this year, surpassing $3 billion. The Detroit 3 (they’re […]
Read MoreCharm School
Today we have a guest blog from Jacobs’ Digital Director Tim Davis, recounting his Disney experience: I recently had the pleasure of spending a few days in the wonderful world of Disney – Disney World to be precise. From beginning to end, it was a delight. From the moment you arrive in Orlando and head […]
Read MoreA Good Day For HD Radio
On Tuesday, USA Today featured several articles on HD Radio in both their Money and Life sections. For a media moment, HD Radio appeared to be on an equal footing with iPods, hot new phones, and other media gadgets. But when you study the various articles, the source of the buzz is HD Radio content. […]
Read MoreIt's The Pitts
Respected newspaper columnist Leonard Pitts Jr. recently had an epiphany about his business and the Internet. In a revealing column, he essentially threw in the towel over the issue of saving the newspaper industry, and said "We must blow it up instead." If that sounds a bit like Jason Calacanis' take on radio at our […]
Read MoreIt’s The Pitts
Respected newspaper columnist Leonard Pitts Jr. recently had an epiphany about his business and the Internet. In a revealing column, he essentially threw in the towel over the issue of saving the newspaper industry, and said "We must blow it up instead." If that sounds a bit like Jason Calacanis' take on radio at our […]
Read MoreThe End of Low-Hanging Fruit
The recent announcement by Anheuser-Busch that they are cutting marketing budgets to stave off the takeover from a Belgian brewer is another slap in radio’s face. In this chapter, the beer company that has dominated radio advertising for decades has decided to pull significant radio dollars off the table – and in some cases, is […]
Read MoreNo, I'm NOT Trine…
Today’s blog from Keith Cunningham wisely reminds us of the importance of maintaining updated direct mail marketing lists: What do the following Los Angeles stations, KIIS, KYSR, KOST and MY-FM (formerly KBIG) have in common? Yes, they’re all owned by Clear Channel, but that’s not the answer. It’s that I’ve been consistently receiving direct mail […]
Read MoreNo, I’m NOT Trine…
Today’s blog from Keith Cunningham wisely reminds us of the importance of maintaining updated direct mail marketing lists: What do the following Los Angeles stations, KIIS, KYSR, KOST and MY-FM (formerly KBIG) have in common? Yes, they’re all owned by Clear Channel, but that’s not the answer. It’s that I’ve been consistently receiving direct mail […]
Read MoreHappy Fourth of July!
JacoBlog will return on Monday, July 7th. Enjoy your holiday!!
Read MoreShuffling The Deck
As we become more attuned to analyzing PPM numbers, it’s looking more and more that well-branded and well-positioned Classic Rock stations should do very well in a metered world. Of course, many operators of Classic Rock stations have experienced two decades of pretty consistent success, playing the best rock from the ’60s, ’70s, and ’80s. […]
Read MoreEmail & Radio
There are times when Radio seems almost Third World in its efforts to catch up to other media, when it comes to technology and digital strategies. But there’s one area where Radio is often ahead of the curve – email databases. At Jacobs Media, we have been fortunate to work and interact with a variety […]
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