As of this writing, our 15th iPhone app has rolled out, generating thousands of downloads, and I'm finding myself listening to more streaming radio than ever. Of course, new media is a learning process, and I'm absorbing lots of new material. Please permit me to share a few takeaways with you. 1. The sound of your […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Game Changer
Less than two years ago when it was first released, the iPhone cost early adopters $600. Now, these devices are just under $200, and Apple is doing everything it can to make them mass appeal mobile gadgets. Last week's announcement that iPhones will be available in Wal-Mart stores changes the game, as the marketing rapidly moves […]
Read MoreThe Sure Thing
One of the things I've learned from incessantly watching CNBC over the years is how totally wrong most of the pundits have been about the stock market, oil prices, the economy… and well, you name it. So when this report from FitchRatings came out recently predicting media spending trends for '09, I read it with an […]
Read MoreHappy New Year!!
Have a very Happy and Safe New Year! The JacoBlog will return on Monday, January 5.
Read MoreOn The Attack
As we come off a tough political election campaign, the subject of "attack ads" is a constant in post-election analysis. Did either McCain or Obama's attacks hit the mark, did they backfire, and who did the best job of playing offense and fending off attacks? While I'll leave that discussion to you political junkies, let's […]
Read MoreSubstance, Not Stunts
Jacobs Media's Paul Jacobs provides us with insight on how the RAB and local broadcasters can become proactive and compete for shrinking newspaper advertising dollars. Consider these two headlines from earlier this month: December 16, 2008 – Detroit Newspapers Announce Suspension of Home Delivery Four Days/Week December 17, 2008 – The RAB Announces "Imagine A […]
Read MoreMerry Christmas!
Wishing you and yours a very happy holiday season! The JacoBlog will return on Monday, December 29.
Read MoreChange
"You must be the change you wish to see in the world." – Mahatma Gandhi "We are the change that we seek." – Barack Obama Two different philosophers, decades apart. Same message. If we keep waiting for our industry to change for the better, we're going to be waiting a long time. The traditional leadership […]
Read MoreA Grinchy Recipe On How To Worsen Economic Woes
The following Charles Osgood "viewpoint" comes from our friend, Laura Martinez, of Westwood One. The Osgood File. I'm Charles Osgood. Most meteorological events, including the tropical depressions that become hurricanes, happen independent of what we do or don't do. We can track them, try to forecast them and get out of their way when possible. […]
Read MoreHow Bad Is It?
When you work in radio, sometimes you begin to think that you're working in the most difficult environment ever. But if you think about some of the unbelievable things that have occurred within the past few weeks in other industries, you might conclude it's just as bad – if not worse everywhere. Consider these examples… […]
Read MoreHas Mark Ramsey Missed The Point?
Mark's a good friend and a great observer of the media landscape. But in this morning's blog, he disparages the individualized radio station iPhone application, and instead, lauds RadioShiftTouch, an app that he says can get any station anywhere – for $9.99. So, you can get thousands of radio stations – terrestrial, streaming, etc. on […]
Read MoreRecession-Era Radio
It is fascinating that as the recession deepens, and media outlets big and small recalibrate their losses, radio continues to look good – in certain metrics. New national Arbitron data indicates that while TSL has dropped, overall listenership in the U.S. has jumped from 232 to 234 million this year to last. That's not a […]
Read MoreREALLY Old Media
Paul Jacobs, vice president and general manager of Jacobs Media, advises radio there is an opportunity to generate huge revenues due to one of our competitors changing their business model. Everyone in radio is tired of being battered in the press for being part of "old" media. Maybe another word for "old" is "over," meaning that in […]
Read MoreArrested for Buying Advertising While Blind
Lately, there's been a lot of focus on Detroit, and how Ford, GM, and Chrysler will pull out of this mess. There are a lot of factors in play, from the quality of their cars to union wages. But for those of us who live in and around the Motor City, there's also a sense […]
Read MoreThe Missing Factor
Recently, I had the pleasure to participate in Arbitron's Consultant Fly-In. Gary Marince – who always puts together a great agenda – was kind enough to have me moderate a fun PPM panel. We answered more than 60 FAQs about PPM in 60 minutes, thanks to the expertise of Arbitron pros, Jay Guyther, Brad Feldhaus, […]
Read MoreSay What?
Keith Cunningham, Jacobs Media AM Show & Talent Development Specialist, provides today's guest blog reminding us that what we say does matter. Our words matter; more than we think. Policy and X-factor aside, historians and strategists are trying to pinpoint exactly how and why Obama won the ’08 election. I don’t claim to have the […]
Read MoreThe Cheapest Common Denominator
Today's guest blog is from our own Bill Jacobs, who provides reasons for us to listen to terrestrial radio. Why, you ask? Because it's free! You don’t need me to tell you that we’re living in a very unique time, one that none of us could have ever imagined. With the exception of gasoline (which is definitely nice […]
Read MoreA Little Bit Country
It was just a matter of time before Country wised up, and saw that the Rock and Classic Rock genres were dominating play-along video games like Rock Band and Guitar Hero. There's just something about seeing a 12 year-old play "Search and Destroy" by Iggy and the Stooges that has to get you wondering why […]
Read MoreThe Next Great Frontier
No, it's not a political slogan, but the way an Advertising Age web article describes reaching consumers at work. A recent study from WorkPlace Media – a company that helps a brand reach consumers at work – shows that 93% of Americans consult their co-workers before making a purchase. So, for many advertisers, the challenge is […]
Read MoreGame Theory
As video gaming becomes an even more significant part of the overall entertainment economy, think about the deal that Rock Band creators cut with Viacom back in '06. The company paid Harmonix $175 million, but an earnout agreement earned them a $150 million bonus. It was based on the success of the game. And by […]
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