I'm sure this has happened to you. You're at a gathering with non-radio people, and inevitably the conversation turns to what you do for a living. And how many times have you been asked, "Isn't satellite radio killing you guys?" Or "How is AM/FM radio doing now that satellite radio has become so popular?" Perception […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
The Oprah Effect
There's been lots of buzz – good and bad – about KFC's attempt to reinvent itself (Kentucky Grilled Chicken) by offering the Western World a coupon for free chicken. Like the screwed up Dr. Pepper promotion last year (free soda if Guns N' Roses released Chinese Democracy), these offers are often unfulfillable because of their […]
Read MoreKeep On Trekkin’
We decided to conduct a little experiment at Jacobs Media yesterday morning. We had a feeling that Star Trek would do well, but at more than $76 million in box office receipts over the weekend, the movie exceeded just about everyone’s expectations. If you buy into the notion that morning shows ought to be a […]
Read MoreiPhone Urban Legend
You may have seen the story that at the recent OMMA Mobile Conference, a major exec from Papa John's Pizza, Jim McDonnell, expressed his disappointment with the company's iPhone app. There's only one problem – his company doesn't have an app available at the App Store. If you own an iPhone (or Touch), you know […]
Read MoreSmall Town
Today's post is a guest entry from Tom Yates, owner, manager, DJ, and salesperson at The Coast, KOZT, Mendocino. Some of you may recall that among other major market operations, Tom programmed KLOS "back in the day," and was the first PD of KLSX in the late '80s. Not long after, Tom "dropped out," and […]
Read MoreGive Me An A
As I mentioned on this blog some months back, I bought a Kindle II from Amazon. For someone like me who's on airplanes every week, this device is perfect. I download new books in under a minute, and the device can hold hundreds of novels, along with newspapers, and even Word docs and pdfs. For […]
Read MoreDavid Wins Out
Josh Lovison, who writes for MediaPost magazines – whose emails I read every day – wrote an incredibly incisive analysis of the Apple App Store, and the unknown guy who made it happen. While you might assume that the success of the iPhone/Touch apps was born at Apple headquarters in Cuppertino, the fact is that […]
Read MoreDon't Be Anti-Social
One of the big findings from our new Tech Poll is the continued rise in usage of social networking sites. Now, I can hear your collective "duh," so let me cut to a data point that separates our survey from the others you've read about: We're seeing Facebook jump ahead of MySpace in overall usage […]
Read MoreDon’t Be Anti-Social
One of the big findings from our new Tech Poll is the continued rise in usage of social networking sites. Now, I can hear your collective "duh," so let me cut to a data point that separates our survey from the others you've read about: We're seeing Facebook jump ahead of MySpace in overall usage […]
Read MoreOld Gold
It is truly amazing to watch the old rules and conventions fall during this brutal recession. But like any bad event, opportunities continue to manifest themselves – if marketers read the tea leaves. Over the past several years, brands have been obsessed with thinking and appealing younger. In the process, older consumers were treated like […]
Read MoreThinking Small
If you think back throughout your years in radio, it has probably dawned on you that while newspapers were out there selling their big box circulation numbers, radio was hung up on selling with the smallest numbers possible. So while the Daily Planet in your market was touting their reach of 750,000 daily readers, your […]
Read MoreI Want My MP3
By now, everyone knows the dilemma. Whether you're Toyota, Chrysler, or Hummer, there are simply too many cars on dealer lots. At a time when consumers have pulled way back on spending, and loans are tough to acquire, the auto industry finds itself in the quagmire of all quagmires. But what about consumers who actually […]
Read MoreBlowing Up The Brand
"You either have a strategy that could win for the brand even with the competition or you basically have to stop, and our conclusion was we didn't have a strategy we were satisfied with that could let us win with FILL IN THE BLANK. We don't have the resources or the marketing muscle to put […]
Read MoreWe Need More Ram
No, not that Ram, but the economic guru, Ram Charan. Paul and I were fortunate to attend a conference that he keynoted, and moderated. If you've never heard of him, Ram is a visionary economic expert, and full of wisdom and philosophy that is especially pertinent during these trying times. With one part Maharishi Mahesh […]
Read MoreEver Heard of Spel Checing?
Ask anyone in my office – if you want to get my day off on the wrong foot, just let something out of our office with a typo. Of course, it happens. We're all human. But when I see some obvious mistakes that spell checking would catch – well, it makes me a little nuts. […]
Read MoreOne Billion!
Years to one billion sold: 15 Months to one billion downloads: 9* *In a recession
Read MoreTulsa Time
Last week, Paul and I were treated to something you don't see or hear about very often in radio these days – a large group of positive broadcasters, eager to learn, grow, prosper, and serve their communities. We were invited to present by Oklahoma Association of Broadcasters President Vance Harrison. This year's convention was held […]
Read MoreA Bad Habit
If you regularly read this blog, you've heard me opine that living in Detroit in this economy often feels a lot like being at "ground zero." As tough as it may be wherever you are reading this, it's a few clicks more desperate – and insane – here. Consider: Our mayor recently went to jail […]
Read MoreSay It Ain't So, Bono
At a particularly important time in the struggle over performance fees, an important voice has been heard. Bono, expressing thanks for all the radio support U2 has received, has come out in support of a performance royalty from radio. Here's his thinking: “While we [the band] have many friends at radio and appreciate the many […]
Read MoreSay It Ain’t So, Bono
At a particularly important time in the struggle over performance fees, an important voice has been heard. Bono, expressing thanks for all the radio support U2 has received, has come out in support of a performance royalty from radio. Here's his thinking: “While we [the band] have many friends at radio and appreciate the many […]
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