A recently released Ad-ology Research study reports that in a lousy economy, consumers are paying attention to companies that advertise – and those who don't. According to the research, nearly half of the respondents believe that when companies become invisible from an advertising perspective, it's an indication that they're struggling financially. Of course, this is great […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Ex-Icons
Recently, AOL Money & Finance created a list of 13 iconic brands that now find themselves on the brink of bankruptcy. It's an impressive list, and it's sobering to see this collection of once monster companies that are now flirting with disaster. The article cites household brands like Citigroup, Sears, Kodak, and of course, General […]
Read MoreYou Look Mahvelous
The technology explosion continually challenges broadcast radio in homes, at work, and now, in cars. We've seen evidence of this in our Technology Polls, conducted among radio's most loyal listeners. At work, computers are far more ubiquitous than radios. At home, there's no shortage of gadgets and media, from the Internet, games, and television. And […]
Read MoreThat’s Engagement!
A recent article in USA Today about iPhones took an interesting sidetrack about device usage. Nielsen research guru, Roger Entner, put together a mind-blowing analysis that clearly showed how totally active iPhone users really are – compared with owners of other mobile phones, wireless laptop computers, and even Blackberries. When looking at the monthly megabyte […]
Read MoreSiriusly, Read the Fine Print
Some big news out of the satellite radio camp this week. First, in the middle of the recession and at a time when subscribership is on a downward trajectory, Sirius XM is raising prices to accommodate music royalties. At the end of July, the monthly fee gets jacked up $1.98 to pay for the performance […]
Read MoreCoup(on) D'Etat
Excuse my French, but as our research at Jacobs Media has been showing for months, it IS the economy, stupid. Between our most recent Technology Poll, and the ongoing L.A.B. groups that we've been conducting for client stations, we continue to see online coupons rise in value – to consumers. Now, a new study from […]
Read MoreCoup(on) D’Etat
Excuse my French, but as our research at Jacobs Media has been showing for months, it IS the economy, stupid. Between our most recent Technology Poll, and the ongoing L.A.B. groups that we've been conducting for client stations, we continue to see online coupons rise in value – to consumers. Now, a new study from […]
Read MoreAn Afterthought 2
A couple of weeks back, a blog post (Afterthought) highlighted an RAB roundtable about the sorry state of radio production. Now it turns out that the RAB will not be handing out a Mercury Award for the Radio Station Produced category. Why? Because none of the entries was worthy, according to the judges. The story, […]
Read MoreEverybody Needs An Enemy
An interesting thing is happening on late night television – David Letterman actually edged past "The Tonight Show" one night last week. While everyone is talking about Conan versus Dave, and their new head-to-head competition, it's hard not to conclude that competition can be a good thing. Recently, Letterman has been embroiled in a battle of […]
Read MoreThere's An App For That
So, this mobile apps thing is becoming big. And as marketing and research guys, we are bringing something a little different to the table with our app development company, jacAPPS. While we get all sorts of calls from people who say something like, "Just get us on the iPhone," the real question revolves around what […]
Read MoreThere’s An App For That
So, this mobile apps thing is becoming big. And as marketing and research guys, we are bringing something a little different to the table with our app development company, jacAPPS. While we get all sorts of calls from people who say something like, "Just get us on the iPhone," the real question revolves around what […]
Read MoreWish List
Sure looks like fun… and a great celebration of Classic Rock!
Read MoreIt Don’t Come Easy
Now that the hoopla over the iPhone announcement has passed, let's take a look at what these developments might mean – at least in the short term. 1. Steve Jobs didn't show up. But Apple got all the hype out of the speculation about him. Like those "special guest appearance" concerts, it sure got everyone […]
Read MoreKeep It Simple
One of the few American success stories in this economic downturn is Wal-Mart. They have come up with a formula that combines product variety, low prices, and service that keeps them thriving. So, you've got to believe there's some sort of master plan (and of course, there is) that keeps the company on top. In […]
Read MoreCareer Reboots
Thanks to Tom Kay and the folks at Conclave, I'll be presenting a webinar, tomorrow (Wednesday, June 10th) at 3P EDT. Called "DJs: Rebooting Your Career" It's designed for air talent attempting to redefine their missions or simply trying to figure out how to navigate the current radio waters. Much of what has transpired during […]
Read MoreR&R Tribute
Is there anything more frustrating for listeners than to turn on their favorite station, and hear that it is has suddenly switched formats? We do it every week, mostly with little warning or explanation to core customers that we've been courting, nurturing, and bribing for years. And one day, it's gone. The same thing commonly […]
Read MoreR&R Tribute
Is there anything more frustrating for listeners than to turn on their favorite station, and hear that it is has suddenly switched formats? We do it every week, mostly with little warning or explanation to core customers that we've been courting, nurturing, and bribing for years. And one day, it's gone. The same thing commonly […]
Read MoreThe Superstar Syndrome
Are major sports organizations missing the boat when it comes to promoting their elite athletes? By snubbing their "true teams" - collections of great players (like the Orlando Magic or Detroit Red Wings who lack marketable stars) who somehow come together to vie for and win championships – are they sending out the wrong message […]
Read MoreThe Horse's Mouth
As it now appears that the NAB and radio will have enough votes to stave off this performance tax issue, it is comforting to know that the more things change, the more they have stayed the same. At the root of this "war" between radio and records has been this absurd notion that radio airplay […]
Read MoreThe Horse’s Mouth
As it now appears that the NAB and radio will have enough votes to stave off this performance tax issue, it is comforting to know that the more things change, the more they have stayed the same. At the root of this "war" between radio and records has been this absurd notion that radio airplay […]
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