As we continue to dissect Tech Poll V and mine its rich data, one continual thread has emerged – Boomers are catching up. When it comes to new media and gadgets, Classic Rockers are displaying greater comfort with technology. While they're not moving at light speed like their kids, they are becoming increasingly immersed in […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Those Boomin’ Boomers
As we continue to dissect Tech Poll V and mine its rich data, one continual thread has emerged – Boomers are catching up. When it comes to new media and gadgets, Classic Rockers are displaying greater comfort with technology. While they're not moving at light speed like their kids, they are becoming increasingly immersed in […]
Read MoreThat New HD Radio Campaign
OK, I'll admit it – I'm conflicted about HD Radio. I wanted to believe in this innovation when it was first introduced, and again when the Alliance was formed. I was involved in the front end with RIFF 2, and have always been complimentary of what a great job they've done with this HD brand. […]
Read MoreMJ & The Changing Of The Guard
The shocking news of Michael Jackson's death sure felt a lot like when I heard about the passing of Elvis, except that in the digital world of information, it was a whole different story. The fact that TMZ broke the story while the so-called cable news media, USA Today, and AP all waited around speaks […]
Read MoreMJ & The Changing Of The Guard
The shocking news of Michael Jackson's death sure felt a lot like when I heard about the passing of Elvis, except that in the digital world of information, it was a whole different story. The fact that TMZ broke the story while the so-called cable news media, USA Today, and AP all waited around speaks […]
Read MoreOff To Boot Camp
At a time when everyone's preaching that "Content is king," but so many stations actions suggest the opposite, another gathering of the nation's talent is about to take place in Nashville next month. It's the "Morning Show Boot Camp," put on by Don Anthony, the guy who's been Mr. Talent in radio for more than […]
Read MoreInvisibility
A recently released Ad-ology Research study reports that in a lousy economy, consumers are paying attention to companies that advertise – and those who don't. According to the research, nearly half of the respondents believe that when companies become invisible from an advertising perspective, it's an indication that they're struggling financially. Of course, this is great […]
Read MoreEx-Icons
Recently, AOL Money & Finance created a list of 13 iconic brands that now find themselves on the brink of bankruptcy. It's an impressive list, and it's sobering to see this collection of once monster companies that are now flirting with disaster. The article cites household brands like Citigroup, Sears, Kodak, and of course, General […]
Read MoreYou Look Mahvelous
The technology explosion continually challenges broadcast radio in homes, at work, and now, in cars. We've seen evidence of this in our Technology Polls, conducted among radio's most loyal listeners. At work, computers are far more ubiquitous than radios. At home, there's no shortage of gadgets and media, from the Internet, games, and television. And […]
Read MoreThat’s Engagement!
A recent article in USA Today about iPhones took an interesting sidetrack about device usage. Nielsen research guru, Roger Entner, put together a mind-blowing analysis that clearly showed how totally active iPhone users really are – compared with owners of other mobile phones, wireless laptop computers, and even Blackberries. When looking at the monthly megabyte […]
Read MoreSiriusly, Read the Fine Print
Some big news out of the satellite radio camp this week. First, in the middle of the recession and at a time when subscribership is on a downward trajectory, Sirius XM is raising prices to accommodate music royalties. At the end of July, the monthly fee gets jacked up $1.98 to pay for the performance […]
Read MoreCoup(on) D'Etat
Excuse my French, but as our research at Jacobs Media has been showing for months, it IS the economy, stupid. Between our most recent Technology Poll, and the ongoing L.A.B. groups that we've been conducting for client stations, we continue to see online coupons rise in value – to consumers. Now, a new study from […]
Read MoreCoup(on) D’Etat
Excuse my French, but as our research at Jacobs Media has been showing for months, it IS the economy, stupid. Between our most recent Technology Poll, and the ongoing L.A.B. groups that we've been conducting for client stations, we continue to see online coupons rise in value – to consumers. Now, a new study from […]
Read MoreAn Afterthought 2
A couple of weeks back, a blog post (Afterthought) highlighted an RAB roundtable about the sorry state of radio production. Now it turns out that the RAB will not be handing out a Mercury Award for the Radio Station Produced category. Why? Because none of the entries was worthy, according to the judges. The story, […]
Read MoreEverybody Needs An Enemy
An interesting thing is happening on late night television – David Letterman actually edged past "The Tonight Show" one night last week. While everyone is talking about Conan versus Dave, and their new head-to-head competition, it's hard not to conclude that competition can be a good thing. Recently, Letterman has been embroiled in a battle of […]
Read MoreThere's An App For That
So, this mobile apps thing is becoming big. And as marketing and research guys, we are bringing something a little different to the table with our app development company, jacAPPS. While we get all sorts of calls from people who say something like, "Just get us on the iPhone," the real question revolves around what […]
Read MoreThere’s An App For That
So, this mobile apps thing is becoming big. And as marketing and research guys, we are bringing something a little different to the table with our app development company, jacAPPS. While we get all sorts of calls from people who say something like, "Just get us on the iPhone," the real question revolves around what […]
Read MoreWish List
Sure looks like fun… and a great celebration of Classic Rock!
Read MoreIt Don’t Come Easy
Now that the hoopla over the iPhone announcement has passed, let's take a look at what these developments might mean – at least in the short term. 1. Steve Jobs didn't show up. But Apple got all the hype out of the speculation about him. Like those "special guest appearance" concerts, it sure got everyone […]
Read MoreKeep It Simple
One of the few American success stories in this economic downturn is Wal-Mart. They have come up with a formula that combines product variety, low prices, and service that keeps them thriving. So, you've got to believe there's some sort of master plan (and of course, there is) that keeps the company on top. In […]
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