We all know those narcissistic people who can't go anywhere without being distracted by mirrors, or for that matter, any surface that provides a reflection. But for too long, many radio stations have been guilty of just that – being self-absorbed at the exclusion of listeners. To address that issue, Alan Burns has come up […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Attention Please
What do you do if you’re broadcasting a quality product that while valuable to consumers, is so boring, repetitive, and basically wallpaper that most people have essentially tuned it out? Before you get paranoid that I’m talking about your station, my example is actually those safety videos the airlines are all required to run while […]
Read MoreClueless
A few weeks back, Allen & Co's media conference took place in Sun Valley, Idaho. On one superstar panel were some of the biggest brains in media – Liberty Media's John Malone, IAC Chairman Barry Diller, and Disney CEO Bob Iger. As they talked Twitter, and other major web phenomena, it became clear there is no […]
Read MoreAOR
Album Oriented Rock – a phrase that no one uses anymore, but it once described the most popular rock format of the '70s and '80s. AOR lost its mojo for a variety of reasons – the fragmentation of the format by Classic Rock was one culprit. But the other main driver was that these stations […]
Read MoreSwitcheroo
Do any of us really understand the physiological impact of how songs, jingles, and advertisements somehow get stuck in our cranial cavities – sometimes over decades or more? That's the case with me and those old Tareyton cigarette ads that were designed to promote customer loyalty. "I'd rather fight than switch" became a powerful slogan […]
Read MoreThe Summit @ The N.A.B.
If you've ever attended one of our Summits – first with Gavin, then a long run with R&R, and in recent years, being co-located at the N.A.B. – you know that our focus has always been on presenting sessions that are in-tune with the issues of the day facing radio. (Selfishly, we have always booked […]
Read MoreApp or (Cr)app?
Radio-Info's Tom Taylor and I exchanged emails after his story ran about how the Sirius XM iPhone app passed the 1,000,000 downloads milestone. But there's another angle on apps that most of us in radio aren't used to facing – continuous, accessible, transparent listener reviews. In Sirius XM's case, their app's bulk download stats are illusory because […]
Read MoreKilling Radio?
Yes, they look innocent enough, but these young media types are killing radio, a medium that continues to provide entertainment to millions of Americans, as well as results to thousands of advertisers. Do they hate us? Is it something we did? Is it the result of bad parenting? Well, not really, not really, and perhaps. […]
Read MoreLessons From App World
Our own Paul Jacobs provides insight on the popularity of iPhone apps and how fans of radio stations want their favorite station to be a part of the growing trend. I've become famous among my daughter's friends because my name is frequently found in the iTunes Store (go ahead, search me). Is it because I've […]
Read MoreA Big Day In Radio
It seems like broadcast radio is almost always overshadowed by other media – whether it's TV, Internet, satellite radio, or movies. Too often, radio is either overlooked or it's a putdown story about how radio is tight-listed, predictable, voice tracked, or slashing more staff. The anti-radio press has been exacerbated by the fact that so […]
Read MoreMaking The Buy
iBiquity is doing something right. Realizing that part of the HD Radio solution is to get inexpensive, cool-looking hardware into the hands of consumers is a key factor. Now the Insignia portable at $50 is on the market, available at Best Buy, and it's a chance to flood the market with inexpensive, portable radios. There […]
Read MoreThe Black Swan
You know the scenario all too well. Cluster A has a dominant Country station, so to counter it, Cluster B takes one of its loser FM signals and goes right at it with a Country spoiler of its own. Cluster A won't take that lying down, so they deploy one of their dog FMs, changes […]
Read MoreOh, Randy
In a recent RBR email "Opinion Box," the Tribune Company's COO, Randy Michaels, posed the rhetorical question to Arbitron about the diary versus PPM: "Since the results are so different, which time were you wrong?" And his answer: "Both times." Which raises some other questions. Why is the COO of the Tribune Company wasting his […]
Read MoreThe $ummer Of Love
A recent New York Times article notes the smell of incense in lots of advertising these days – and there are signs that it will intensify into lots of marketing expenditures this year. A number of brands are dredging up '60s images, clothing, decor, and phrases during the 2009 version of the Summer of Love. […]
Read MoreThe Healing Power Of Michael
Here's a quote from Magic Johnson: "Michael Jackson made me a better point guard." What? It is truly incredible how death can instantly change one's image. Have you ever seen so many people come out of the woodwork, "deeply affected" by Jackson's passing? This recent "research" from the website, GraphJam, says a lot about posthumous mood swings and […]
Read MoreCash for Radio
A catchy headline, to be sure, but that's what the "Cash for Clunkers" government program could mean for radio. But not if radio reps are going through the "business as usual boogie." It's why radio stations that play the same drops and positioners, month after month, sound dated and out of it, when they should […]
Read MoreAn Arbitron Shocker
Last week, Arbitron broke out its April data based on the first month of Cell-Phone Only data. They discovered that while the overall 12+ level for CPO is just under 11%, more than one-quarter of 18-24s have dumped their land lines in favor of mobile phones. Of course, this is data we discovered during our […]
Read MoreOn Target
In a recent Sunday edition of The New York Times was a full page ad for Target, asking this simple question: Tell us what more we can do for you. Customers are encouraged to send Target an email, and they'll receive a timely response. Does it get any more simple than this? A basic question […]
Read MoreHappy Fourth Of July!!
We wish you and your family a safe and wonderful Independence Day!! JacoBlog will return on Monday, July 6.
Read MoreThe Harper Effect
There's been a lot of talk in media circles in recent weeks about "The Oprah Effect." This is where Oprah provides marketing's "Holy Grail" – an unabashed endorsement of a product that she believes in. It's one thing to read a J.D. Power report for a car or to analyze online reviews of a product. […]
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