Remember the days when you were about to sign on a station and you thought the coolest thing you could do would be to somehow buy commercials on your competitor? It would have been amazing to somehow promote your station on the big station across the street and alert your their audience that you've got something better happening down the […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Buzzmarketing
Since the Summit at the NAB, we've heard from many of you about how much Mark Hughes' "Buzzmarketing" session went over. Mark has a great grasp on buzz, and how smart marketers can utilize their assets and strengths to generate word of mouth – even without marketing budgets. Then Steve Goldstein turned me onto this […]
Read MoreLife Lessons From The Detroit Tigers
Saddened by the ousting of his beloved Tigers from the baseball playoffs, our own Paul Jacobs draws some sports analogies to the ebb and flow of business. On the morning after the Tigers' awful, exciting, and depressing defeat in their playoff game of the ages against the Minnesota Twins (who deserved to win, by the way), I […]
Read MoreNew Zune Rising – Part 2
As we discussed in yesterday's blog, the HD radio initiative has had its share of ups and downs. Speaking of the former, the new Zune with HD radio caught our eye, and we ordered one early on from Amazon. In the short video below, I'll show you just a couple of things about the device […]
Read MoreNew Zune Rising – Part 1
I have used this space to criticize some of the HD radio hardware that has been released over the past few years. For reasons that many of you know, there have been all sorts of issues and problems with many of these products, which have led to consumer frustration, as well as discouraging broadcasters who […]
Read More2B, 1M, Oh My!
The metrics from the Apple App Store continue to be spectacular, and another reminder that other devices and mobile companies are going to need to move even faster in order to keep pace. The new data reveals that apps for the iPhone and iPod Touch have broken the 85,000 barrier, generating more than 2 billion […]
Read MoreMoney For Nothing
I admit it – I have always loved Dire Straits, and I've seen Mark Knopfler perform many times as a solo artist. I even walked down the marital isle to one of his songs, much to the chagrin of my in-laws. So when I received the email below from Ticketmaster, announcing that Knopfler is coming to […]
Read MoreOn Target – Update
A couple of months ago, this blog drew your attention to a great full-page ad run by Target, asking for consumer feedback. The headline was "Tell us what more we can do for you." At the time, we applauded this effort, but also qualified our praise with the hope that Target would follow-up the ad […]
Read MoreSuperheroes Wanted 2
I received a couple of emails in response to our blog post that compared the austerity program launched by NBC's new Jay Leno prime time show to inexpensive Jack-FM stations. I was taken to task based on the notion that I don't know Jack, and that the format's personality-less appeal has somehow eluded me. I […]
Read MoreYou Had To Be There
Last week at the NAB Radio Show, it was yet another look at an industry in transition, attempting to come to grips with all the economic bad news, while trying to imagine the future, once the recovery takes hold. As usual, the CEOs, the group PDs, and the digital gurus came together to discuss the […]
Read MoreNo Contest
In radio, we have relied on the contest model for many years to bribe listeners, extend time spent listening, and to generate buzz and excitement. Over the years, radio stations have given away some incredible prizes – scores of Harleys, a new home, and tons of cash, broken down in many different configurations. It's always […]
Read MoreYeah, Yeah, Yeah 2
Perhaps with all the Beatles hoopla on 9-9-09 you missed the big story about a brand new Zogby Interactive poll. Fortunately, Curtiss Johnson forwarded it to me, and I'm excited to tell you the suspenseful results. This Zogby survey, conducted among nearly 5,000 Americans, conclusively shows that Paul is the most popular Beatle by far, […]
Read MoreDiagonal Slices
While on my way to researching something else online (one of the great aspects about search), I happened across a series of articles about what's known as "diagonal slice meetings." These are meetings that include members of different teams and various levels in companies who come together on a periodic basis to discuss "how's it […]
Read MoreThe Bones At A Barbeque
A couple of weeks ago, an old friend and former client, Bob Ottaway, sent me an insightful analysis by Terry Teachout that appeared in the Wall Street Journal. Titled “The New-Media Crisis of 1949,” it told the story of how network radio’s failure to adapt to television serves as an allegory to radio’s current-day struggle […]
Read MoreA Tale Of Two Conventions
Last week, Paul and I had the pleasure of presenting a new research study at the Public Radio Program Directors Conference in Cleveland. This week, it's the NAB in Philly. I'm expecting a different experience, but I'm hoping for a few similarities. PRPD, run by Arthur Cohen and a very engaged board, uses its conference […]
Read MoreJay = Jack?
There's been a lot of attention in recent weeks about NBC's new 10 p.m. entry, The Jay Leno Show. Aside from its prime time Monday-through-Friday time slot, the big news about the show is its cost. Specifically, the potential return on investment for the Leno prime time experiment is quite high, given that its production […]
Read MoreOnly the Schizophrenic Will Survive
The Denuo Group is an interesting ad agency that manufactures nothing, but devises strategies to help big brands navigate the digital world. And its CEO, Rishad Tobaccowala is one smart guy who has a way of summarizing what many of us are thinking. "The future doesn't fit in the containers of the past," he told […]
Read MoreDancin' With Myself
No, it's not an Onion item. Nor is it the newest entry in Ripley's Believe It Or Not. Here's the true story: The four largest record companies are suing The Ellen DeGeneres Show for using songs without permission. The "violations" in question are when Ellen does her wildly popular dance segments to pop songs. The […]
Read MoreDancin’ With Myself
No, it's not an Onion item. Nor is it the newest entry in Ripley's Believe It Or Not. Here's the true story: The four largest record companies are suing The Ellen DeGeneres Show for using songs without permission. The "violations" in question are when Ellen does her wildly popular dance segments to pop songs. The […]
Read MorenaYES! 2
After last week's Apple "There's FM radio in the new nano" announcement, we celebrated the event in this blog. This step is something of a validation for broadcast radio, long the victim of bad PR and a lot of media piling on. OK, it's true that some of these wounds were self-inflicted, but radio has […]
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