No, this isn't a post about college or pro football. Instead, it's about how you kick off a new campaign, startup, or a brand extension in 2009. The poster child is Starbuck's new VIA, an instant coffee product that comes in convenient little packets that hopes to mimic the taste of the real thing by […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
The Cult Of Personality
A recent MediaPost article – "Using Personality to Help Drive Engagement" – advised companies about the importance of email having a well-known personality, celebrity, or some type of icon. Silverpop's Loren McDonald writes that database members will respond more to a person than simply an impersonal company email. Here's an excerpt of his article that […]
Read MorePortrait of an Artist
One of the key differentiators between how music was marketed "back in the day" and how it's been packaged over the last decade has revolved around artist branding and promotion – or the lack thereof. I'm sure our friends on the label side have an opinion on the topic, but from my viewpoint, the emphasis […]
Read MoreThe P Word
Marketing Evaluations, the company famous for Q Scores – that is, celebrity ratings – has come up with a different way of analyzing television programs. They now have a metric called "Emotional Bonding Q" which they say measures a combination of likability to viewing frequency to dedication to watching future shows. A new show like […]
Read MorePlease Don't Touch The Interns
Some of the fallout from the David Letterman scandal revolves around interns and the ways in which they are used – and abused in the business world. Not long after Dave's admission, another intern scandal broke out involving former Mets' GM and now former ESPN analyst Steve Phillips. Not since Monica Lewinsky have interns been […]
Read MorePlease Don’t Touch The Interns
Some of the fallout from the David Letterman scandal revolves around interns and the ways in which they are used – and abused in the business world. Not long after Dave's admission, another intern scandal broke out involving former Mets' GM and now former ESPN analyst Steve Phillips. Not since Monica Lewinsky have interns been […]
Read More"Email Is For Old People 2"
It was the winter of '07 and we were just completing the pre-test phase of "The Bedroom Project," the ethnographic study we conducted for Arbitron among 17-28 year-olds. As we were wrapping up one of the early interviews, a young lady was discussing how she communicates online. And her conclusion? "Email is for old people." […]
Read More“Email Is For Old People 2”
It was the winter of '07 and we were just completing the pre-test phase of "The Bedroom Project," the ethnographic study we conducted for Arbitron among 17-28 year-olds. As we were wrapping up one of the early interviews, a young lady was discussing how she communicates online. And her conclusion? "Email is for old people." […]
Read MoreExtra, Extra: "We're Moving Too Slowly"
As readers of this blog know all too well, we believe that the newspaper business can function as a canary in a coal mine for radio. The trials and ordeals impacting journalism may be just a year or two ahead of what we will face as radio broadcasters. So, there's a great deal to be learned […]
Read MoreExtra, Extra: “We’re Moving Too Slowly”
As readers of this blog know all too well, we believe that the newspaper business can function as a canary in a coal mine for radio. The trials and ordeals impacting journalism may be just a year or two ahead of what we will face as radio broadcasters. So, there's a great deal to be learned […]
Read MoreAsk Martha
Martha Stewart has made her fortune by providing expert advice on any number of topics that revolve around the home, food, and lifestyle. But we would all be smart to pay attention to her advice about branding because she has created a playbook on how to use multi-platform sources to create an "omnipresence" effect. Speaking […]
Read MoreWho is Armin Van Buuren?
A new study by streamSerf reaches an incredible conclusion that will shock you. Well, maybe not: Internet radio stations play more artists than broadcast stations. And the Afghanistan election was rigged. And that kid's family faked his balloon ride. As streamSerf's research reports, "It is stunning to learn that Internet radio's list of unique artists […]
Read MoreFollow The (Shrinking) Money
Today's guest blog from our own Paul Jacobs talks about consumer shopping trends and advertising. While reading a recent edition of the Sunday New York Times, I came across a sobering graphic that maps out trends in consumer spending across many retail categories. Since 2003, the only sectors that have increased are warehouse stores, liquor stores, restaurants and bars, […]
Read MoreTrial & Error
One of the most difficult things about programming a radio station is knowing exactly what works – and what doesn't. PDs try a countdown stunt one weekend, and come back with artist blocks the next. But when the Arbitrend comes out weeks later, it's tough to know which one – if any – moved the […]
Read MoreTrial & Error
One of the most difficult things about programming a radio station is knowing exactly what works – and what doesn't. PDs try a countdown stunt one weekend, and come back with artist blocks the next. But when the Arbitrend comes out weeks later, it's tough to know which one – if any – moved the […]
Read MoreSweet Dreams
The Internet continues to totally change our realities. Products that used to be staples in the home or at work – like your travel agent, the fax machine, and the pager – are all rapidly being replaced by better, faster, and more efficient digital innovations. There is a new item to add to the endangered […]
Read MoreCoach
Earlier this week, former UCLA basketball coach, John Wooden, celebrated his 99th birthday. Now for some of you too young to remember Coach Wooden's accomplishments, let me remind you that his Bruins teams won 10 NCAA championships (making those office bracket pools pretty predictable), and seven of those national titles in a row. But Wooden's […]
Read MoreA Crappy Pandora
In radio's ongoing quest to determine precisely who is the competition in 2009, the conversation – post NAB – continues. While I enjoy listening to the marketing and digital gurus as much as anyone, there is a great deal to be learned from simply talking to consumers – your friends, relatives, and neighbors – about […]
Read MoreMy Mother’s On Facebook
With all the tumult going on in 2009 between the economy, health care, and of course, Michael Jackson and David Letterman, one of the big stories may get lost in all the noise. The growth of social networking – especially among adults – is beyond a phenomenon. Consider what has happened with Facebook in a […]
Read MoreSpare Parts
Our recent “Superheroes” blogs apparently touched a nerve, especially with the scores of radio pros who have found themselves on the beach in the past year or so. (“On the beach” is a quaint term that is an injustice to those who are out of work with no prospects in sight.”) <CLICK HERE FOR "SUPERHEROES […]
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