You've probably heard them, too – lots of smart radio ads for Constant Contact, the email marketing company that enables small businesses and organizations to create email marketing campaigns. I know lots of people who use Constant Contact, and I often look at the bottom of email blasts I receive to see whether the company […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Face It
Most of us know from personal experience, and from reading umpteen research surveys, that Facebook is a mega-force in the way that people now interface with one another. And the social networking monster continues to permeate older demos as they share observations, stories, pictures, music, and everything else on their walls. But if Facebook is […]
Read MoreBig, Bigger, Biggest
A recent story in The New York Times highlighted that famous Vh1 promotion back in the '80s where they gave away 36 Corvettes – from the very first model in 1953 all the way to the current year (1989) sports car. For a bit more than a million dollars, that much-buzzed about promotion helped put […]
Read MoreSchool Daze
One of the casualties of the media recession is that so many companies have had to lay off great employees. Left to hold down the fort are often managers struggling to get it all done. Radio was never designed for programmers to oversee two or more stations, do an airshift, and update the website, but […]
Read MoreThe O Word
Today's post is from Jacobs Media's talent maven, Keith Cunningham. While it may surprise you, he's an Oprah fan, and here's why: OK, I know what you’re thinking: “Keith, you’re a rock guy. What can we possibly learn from the queen of daytime television?” Well, over my years of coaching radio personalities, I’ve kept a […]
Read MorePandora Sells Out
Don't say we didn't warn you. Pandora's Tim Westergren has been gunning for broadcast radio for some time now. And he doesn't hide it. He comes right out and tells everyone that Pandora's goal is to replace traditional radio as we know it. He hosts town hall meetings (I attended a packed one here in […]
Read MoreRisk/Reward
If you're a regular reader of this blog, you may be thinking, "Enough already with this Super Bowl." But when a single sporting event attracts more viewers than any other show in the history of television, generating approximately $3 million per :60 commercial, you'll have to indulge me for one more post. That's because with […]
Read MoreWhen It Goes Wrong
Toyota is going through hell right now, and in the typical frenzy that occurs in these media crazy times, they have become the butt of jokes, from late night talk hosts to YouTube. We can all sit on the sidelines and snicker, but the fact is, anyone who manages a company or station should get […]
Read MoreTotally Frank
Over Super Bowl weekend, broadcasting lost one of its legends. And many of you probably never heard of him or you know very little about him. Frank Magid, the founder and president of Frank N. Magid Associates, passed away. Frank was the brains and vision behind audience research for both television and radio. If you've […]
Read MoreSuper Bowl XLIV – By The Numbers
Our consultant, Ralph Cipolla, is still frustrated that his beloved Buffalo Bills still haven't won the big one. Undaunted, here are some of his observations from Super Bowl XLIV: Here are some reflections of the big game from my couch: We saw The Saints win their first NFL championship in their history, a franchise that […]
Read MoreInteractive
Five years ago, an interactive radio advertising campaign looked like this: You bought a bunch of spots, and we'd send over the street team, the van, and our tent to your event and hang out with your customers. Of course, you'd get a series of live "cut-ins" throughout the afternoon. Today, interactive has an entirely […]
Read MoreWho Dat?
So Sunday's the big game (I don't want to say Super Bowl for risk of being sued). It should be a good one. Two exciting teams. Two great quarterbacks. And lots of much-talked about commercials in between. I would invite you, however, to skip the food and the beverages during halftime and check out The […]
Read MoreGrace Notes
Recently, Bill Gates surprised a lot of the web 2.0 elite by re-establishing a Facebook fan page, and joining the Twitterati. The coverage has revolved around Gates finally learning how to use these basic fundamental social networking tools that teens and the Internet's leading edgers have used for years. Based on his posts and his […]
Read MoreFUBAR – NBC
As we discussed in a blog post a couple of weeks ago, say whatever you want about the Leno/Conan debacle, but the fact that NBC let all this get so public may go down as their biggest mistake. Bad programming decisions are made all the time. We've all made them. But it is how you […]
Read MoreMobile Impulse
So, there I was at ABC Warehouse, a local appliance/electronics store trying to decide which DVD burner to buy using a gift card. Of course, their sales guy, Josh, had his opinion, and I listened attentively. But when he went to help another customer, I whipped out my trusty iPhone, popped up Google, and used […]
Read MoreAn iPad By Any Other Name…
So, you're trying to figure out what this whole iPad thing is all about? Well, Fujitsu says they have an iPad and "the name is ours." Of course, they may have to get in line behind Magtek and Siemens, each of whom says they have an electronic product with the very same name. But perhaps […]
Read MoreGame "Enhancer"
Hanging on Steve Jobs' every word last Wednesday, Paul Jacobs weighs in with his take on the iPad and what radio needs to do to become part of the conversation. Growing up in Detroit, I remember every September we would head over to the auto dealers on Seven Mile Road to check out all of […]
Read MoreGame “Enhancer”
Hanging on Steve Jobs' every word last Wednesday, Paul Jacobs weighs in with his take on the iPad and what radio needs to do to become part of the conversation. Growing up in Detroit, I remember every September we would head over to the auto dealers on Seven Mile Road to check out all of […]
Read MoreTalkin' Bout My (Mini) Generation
A recent New York Times article frames a phenomenon we first saw in "The Bedroom Project" back in '07, and what many of you with little kids have probably experience first-hand in your kitchens and media rooms. There are now multiple generations of technology-enabled kids, even within traditional 10-year demographic groups. Yet, somehow agencies still […]
Read MoreTalkin’ Bout My (Mini) Generation
A recent New York Times article frames a phenomenon we first saw in "The Bedroom Project" back in '07, and what many of you with little kids have probably experience first-hand in your kitchens and media rooms. There are now multiple generations of technology-enabled kids, even within traditional 10-year demographic groups. Yet, somehow agencies still […]
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