Technology has changed the look of the modern-day radio studio, but the trusty “hotline” is still used in some stations to get a DJ’s attention, hopefully averting disaster. One of the best “hotline” stories came out of WPLJ in New York City back in its AOR (Album Oriented Rock) days. Rumor or fact? Our blog post today clears it all up, and pays attribute to one of the best PDs to ever “hotline” a jock.
Read MoreHow Radio Can Redefine “Local”
There are many trends in play in the radio broadcasting industry, among them, AI, leaner staffing, and greater utilization of talent across many markets. And yet, flying in the face of all that is a definitive trend taking place in public radio – the local renaissance. If you’re in commercial or Christian radio, this trend is very much happening in your worlds, too. It’s just that public radio is doing lots of the heavy lifting, especially in the research department. Here’s what “local” looks like, especially as it pertains to news and journalism.
Read MoreDoes Twitter/X Still Have Juice?
Remember that blowup last spring when NPR and Twitter got into a high profile scuffle? It led NPR to stop tweeting altogether. And it raised the question: What happens to web traffic when a popular brand goes cold turkey on Twitter? Now, we know. Details here.
Read MoreIn My Room
By now, radio executives have become used to fielding uncomfortable questions about the state of radio and where it’s headed. They generally have an answer for anything. But ask them about their company’s Gen Z strategy and you’re likely to get crickets. That’s because there is no plan or strategy to connect with America’s next big generation. Not to worry. Today’s blog lays out a case for giving this gnarly issue some strong consideration at the next radio convention. When is that again?
Read MoreThe Tay-Tay Effect: The Tactic Of Glomming Onto A G.O.A.T.
In the crowed media environment, getting attention for a brand has never been more challenging. It’s even tougher when you’re a legacy brand struggling to slug it out against the tech companies. But a simple philosophy known in Latin as “carpe diem” – that is, “seize the day” – makes anything possible, even for a local radio station. Sometimes, it’s a matter of meeting the moment when the most famous celebrity in the world is involved with her now-famous boyfriend.
Read More“What If I Don’t Have A Favorite Radio Station?”
Audience researchers are tasked with measuring the broadcast radio landscape – often at the exclusion of the growing number of audio alternatives: streaming channels, satellite radio, podcasts, and others. How can research studies be re-designed to capture the totality of the audio environment in a market, while delivering focused and actionable data to radio broadcasters? This post from a couple years back offered up some ideas.
Read MoreCES 2024: Year Of Sphere?
The more we speak with our contacts at the Consumer Technology Association, the more we’re becoming convinced CES 2024 will be a “return to normal” for this amazing show. This is where we trendspot, forecast, and predict – where we go to see the future. As we’ve done since 2017, we’re taking a group of you with us. And in the center of it all, it’s Sphere™- a new center for Las Vegas where media, technology, and entertainment meet. Let’s go…
Read MoreRadio People Know Why The Podcast World Is Upside-Down
Lots of attention has been paid to podcasting over the past decade, including ambitious plans requiring additional staff and investment. And yet, there are continued signs of a “podcasting bubble,” amidst layoffs and cutbacks. Maybe part of the reason podcasting is sputtering is because most producers are missing an important strategic tool: audience research. Let me explain…
Read MoreGoodbye, Amp: Hope You Enjoyed Your Cup Of Coffee
There was lots of big news in radio last week, so you’re excused if you missed this story. Amazon is shutting down its “live radio” service – AMP – just 22 months after launch. The story behind this epic fail by one of tech’s mega-companies says a lot about the degree of difficulty of “doing radio.” And it’s a contrast to what happens when a beloved radio stations signs off. I’ll show you one of the best goodbyes ever.
Read MoreWhy College Radio Needs Our Support
Today’s a special day in radio, but you may not have it marked on your calendar. World College Radio Day is a celebration of all those college students aspiring to a career in radio. Some scoff and say, “Young people don’t even know what a radio IS.” But the kids who spend most of their waking hours learning the craft of radio while getting a degree suggest otherwise. Today’s a special blog post – I didn’t write it. Instead it came from one of those Gen Z kids who LOVES radio. We need to support het, the others in her community, and the college radio stations that make it all possible. But let’s let her tell her story.
Read MoreWho’s On Your Classic Rock Mt. Rushmore?
Of all the radio formats, the one that is perhaps the most artist-centric is Classic Rock. And one of America’s most memorable National Monuments has become a granite symbol of the music and what it means to millions of fans all over the world. Who’s on YOUR musical Mt. Rushmore?
Read MoreIn Defense Of Jock Bios
Even the most successful, best-known personalities at your station need strong audience connections. And there’s a simple, no-cost way to help facilitate it, practiced by Howard Stern and other superstar talent. So why doesn’t everybody do it?
Read MoreFunny…You Don’t Look A Day Over 40
By any measure, 40 years is a LOOONG time. So the fact Jacobs Media is celebrating this milestone isn’t lost on me. And rather than bask in the goop of nostalgia, today’s post lists a dozen learnings and lessons I’ve culled from my time in the field, running a company I love. Hopefully, there’s a thing or two in here that help you or turn on a light. In any case, I hope you find it entertaining. If you read this blog, you’re a part of it. So, thank you.
Read MoreKnow When To Walk Away
As iconic politicians and musicians age, it become less about their declining skills and more about whether they’re prescient enough to know when to walk away. Today’s blog post takes on the gnarly (and close to home?) topic of age, including a great quote from Toby Keith that may stay with you long after you read this post. Welcome to the new week.
Read MoreHow To Nail Down That Radio Job
If you’re a programmer trying to fill a slot, you know how hard it is to find that one breakthrough candidate. And if you’re talent trying to nail down a job, you’re looking for a way to stand out from the pack. Today, JacoBLOG’s focus is on a guy who thrives on being different – on the air and in his own self-marketing. And a plus – the attributes that help a personality be different also apply to station brands, too.
Read MoreWhat Is The R.O.I. Of Radio Talent?
Our #TBT post goes back to the dark days of COVID when radio operators had some difficult decisions to make. In the crosshairs was the role of radio’s air talent. On the one hand, testimonials and live reads from personalities are experiencing a Renaissance. On the other, those folks who make their living behind a mic have experienced some tough times since the pandemic. Is radio in the U.S. at cross-purposes with itself – or is this all part of the plan?
Read MoreCan Your Brand Pass The Spell Test?
As our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreWant to Jumpstart Radio? Turn On Your TV
A new article in the New York Times talks about a new strategy being embraced by the network television industry. Rather than fighting aging demographics, corporate executives are embracing the most loyal and reliable viewers they have – aging Baby Boomers. And doesn’t that make you wonder why radio strategists aren’t thinking along these same lines?
Read MorePut Me In, Coach
It’s just the beginning of the football season in both the pro and college ranks, but there is already much drama, excitement and surprises. But not from the usual places. It’s happening in Boulder and Detroit. Interestingly, two of the most talked-about figures aren’t players. They’re head coaches and they’re making waves, leading their teams, beating back their critics, and doing the impossible. It’s called leadership – a tough-to-find-commodity that can turn a losing organization around. But could it turn radio around?
Read MoreDashboard Tactitional
There’s a new tool in the radio marketing tool kit. And the best news is that it lives in the car dashboard. New metadata tactics and strategies are allowing stations to better brand themselves, while generating more TSL and listening occasions. We’ve got some great example graphics, audio, and some best practices. If you’re not “programming” your dashboard metadata now, you will be soon.
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