If there’s a better day every year than your birthday, I don’t know what it is. And it’s something that your favorite brands cash in on. There’s no reason why your station couldn’t do it also. Here in Detroit, Jax Car Wash – a local chain – offers a free wash to commemorate the day […]
Read MoreFor Radio, Is The Night Time The Right Time?
In this blog, we talk a lot about innovation is radio – what does it sound like in 2023? Can we recapture that spirit again. So to start the “second half” of the year, a throwback idea for an industry that could use a good one right about now. Go ahead – have at it.
Read MoreWelcome To The 2023 “Halftime Show”
As we ego soaring into the 4th of July weekend, you might be asking yourself, “Where did the time go?” And you should be asking yourself, “What will the rest of 2023 hold for us?” I don’t have the answer to either question, but I have some thoughts I’d love to share with you. Just click and it’ll all fall into place.
Read MoreIn The Era Of Spotify, Can A Song Ever “Grow On Us” Again?
In this era of Spotify playists, most people routinely “skip” songs they dislike, typically after just a few seconds. And that leads to this question: Will music ever “grow on us” again?” Today’s blog post looks at the record album – not just the hit single. It’s a #ThrowbackThursday post, and thankfully, it doesn’t contain a single chart or graph.
Read MoreYou Can Take The Boy Out Of Radio…
One thing about this blog – and especially after doing it consistently for 18+ years now – you meet a lot of people along the way. Because of my writing and the topic of radio (and related things), many posts touch the heartstrings of a lot of people, whether they’re still in the game […]
Read MoreStop Talkin’ ‘Bout My G-G-Generation
A lot of research we see online that compares generations is just clickbait. And often it sets up culture skirmishes between us. Is looking at data through the generational lens still valuable? We’ve been doing it in our Techsurveys for years. But now the well-respected Pew team is questioning this analytical point of view. Is it fair and insightful to compare Boomers vs. Millennials (and other odd groupings)? We’ve got the answers.
Read MoreWho’s The Competition?
The biggest competitors to our radio stations aren’t always other stations in town. It’s the litany of other media players vying for our time and attention. How can a radio station stop the doom-scrolling? I’ve got 11 ways tp get it done.
Read MoreWould John Have Hated A.I.?
This has been an interesting week on this blog. Volume was markedly increased, as was the number of comments left by scores of you, not only here but on my socials. But too bad there’s no way to measure the emotional intensity of the written word, because this week’s posts – especially Monday and Tuesday […]
Read MoreMy Dad Won Guns N’ Roses Tickets!!!!
An amazing 60-second video of an over-the-top contest winner is a reminder to everyone in radio not just about the value of prizes, but the impact stations can have on people’s lives. Even a correct caller ticket giveaway that looks like just another element on the program log can provide the thrill of a lifetime for a listener, something that radio does like no other medium.
Read MoreBe Kind – Radio’s New Operating Philosophy?
Sometimes it’s just strange the way a new phrase enters your cranium – and just stays there – like the mental equivalent of an earworm. For me, it’s been two words I keep seeing, especially on T-shirts: Be kind I know it’s nothing new, but for some reason I keep bumping into people sporting variations […]
Read MoreThe Evolution Of “A.I. Ashley” – Why Alpha Did It, Part 2
Yesterday, Alpha’s Portland team presented their vision of how AI technology is being integrated into their Top 40 station in Portland – and why they’re doing it. Today, we continue that conversation, with an emphasis on the other capabilities AI has for radio broadcasters. The technology is here, and it isn’t going away. How will you use it? Will you embrace it? Will you reject it? How can it make you better? How will you program and/or sell around it? Does it fit into your plans or is it a “hard pass?” I hope these two posts help you in your decision-making.
Read MoreThe Evolution Of “A.I. Ashley” – Why Alpha Did It
Alpha Media broke ground last week by being the first to launch an AI DJ. In fact, they’re taking their midday personality – Ashley Z – and using RadioGPT to produce entire shows via this technology. Why are they doing it? How are they doing it? And what do they want the radio industry to know about it? Phil Becker, Dylan Salisbury, and Ashley Elzinga sat down with me in an exclusive tell-all conversation about AI and how it’s being used at Live 95.5 in Portland, Oregon. It’s an amazing story. Click here for Part 1.
Read MoreIf You’re Looking For D.E.I. In Media, Try The AM Band
Earlier this week in D.C., a large group of enthusiastic radio professionals came together to support AM radio in the car. Our sessions were called “Radio’s Road to the Future,” and one panel in particular, demonstrated AM radio’s unique ability to connect with truly diverse communities and social subsets not ordinarily reached by FM stations or other media. To get a sense for AM radio’s continued contribution, click here, and read the story of how the industry is working hard to keep AM radio standard – and free – in new cars and trucks, and both EVs and internal combustion vehicles.
Read MoreIs There A Programming vs. Sales War Brewing At Twitter?
Commercials suck, right? Consumers may think so, but that isn’t stopping video streamers like Netflix and Disney+ from launching lower-priced tiers that carry ads. And soon, Amazon Prime Video is slated to join them. Elon Musk is now facing the reality that Twitter will have to run more ads now that he’s hired marketing exec Linda Yaccarino. So what does that mean for commercial radio? Here’s my take.
Read MoreIt’s Wayback Wednesday – AM Radio In Cars Way Back In 2015
Yesterday was one of the most rewarding days Paul and I have spent in radio. We spent the day in D.C., hosting a series of keynotes, panels, and sessions revolving around the proposed “AM Radio In Every Vehicle” Act. But this important issue is nothing new, a deja vu moment for many of us who have been concerned about radio’s place in the car for many, many years.
Read MoreWho’s Cheering For Generative A.I.?
The A.I. drumbeat gets louder every week. Rather than be paralyzed by fear, this exciting technology presents amazing opportunities for everyone in radio – IF we’re creative and innovative enough. Today’s JacoBLOG post (written by a human BTW) offers up a list of applications, ideas, and hacks. By no means is it exhaustive, because no one has tapped into all the possibilities. That’s the beauty of it. So, think of today’s post as a start you can build on.
Read MoreMama, I’m Working From Home
Now in the 40th month since the COVID outbreak, work from home is still very much a condition of employment, especially for younger members of the workforce. It continues to affect weekday routines, time spent in the car, and by extension, radio listening. This year in Techsurvey we added questions to make understanding WFH and its implications easier for broadcasters to make out strategies and tactics. Here’s how we put it together.
Read MoreRadio: Hot Or Not?
Remember the old Internet game, “HOT or NOT?” It swept the web twenty years ago, a chance for millions to rate the looks of random people online. For today’s post, we dust off HOT or NOT, and relaunch “the radio version” of the game. Is radio HOT – or NOT?
Read MoreJob One: Recruiting Gen Z To Seek Careers In The Radio Broadcasting Industry
Where is the next generation of radio talent and leadership going to come from? That was the topic of a well-read blog post that published four years ago this week. While a lot has changed in the world and America since 2019, one thing has remained the same: broadcast media careers aren’t especially attractive to today’s youth. And as it was four years ago, Job One for radio broadcasters should be engaging with local colleges and universities in their home markets. Today’s blog post charts the way forward…again.
Read MoreEnter Sandbox
Last week’s post about Wolfman Jack and the spirit and energy who brought to radio stirred the passions in many of you. But one commenter on this blog put it all together. And without his permission, I’m using his message as the jumping off point for today’s conversation. The weather’s warming up, the sun’s out, and there’s a spirit of innovation in the air. Let’s jump into the sandbox to see what we can create.
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