Maybe it wasn’t the summer school you remember back in the day, but at the 35th annual Conclave in Minneapolis last week, a large crowd gathered in the Twin Cities for some great sessions and good times. Dare I say that at times, it indeed felt like the good old days. And I’m not talking […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Stunts
We’ve all done them – morning show and station stunts designed with one thing in mind: To get attention and energize the audience Isn’t that essentially what this LeBron James "Decision" show was all about? But stunts can backfire and often produce unintended consequences. And by studying other stunts and promotions, we can better understand what makes […]
Read MoreThe Stream Police
Autobytel recently reported the results of a survey (sorry, no methodology or sample size provided) that points to the inevitable – consumers want Internet in their cars. And it's young people leading the way. The fact that those under 35 are especially desirous of Internet on the go is no surprise. As "The Bedroom Project" […]
Read MoreWhat’s Your TSF?
I know what you’re thinking – not another acronym metric to think about! But in this case, a person’s TSF – or Time Spent Facebooking – may say a lot about her value to brands looking to take advantage of social media. Nielsen has a new study out that suggests there are many demographic factors […]
Read MoreCult Or Mass
The dilemma that comes along with taking a cool, not-for-everyone brand and transforming it into a mass appeal entity has always been difficult. The "early adopters" and those who love to live on the "bleeding edge" are always in search of the hot new thing. And once they find it, they often only want to […]
Read MoreIt’s The Research, Stupid
I was sitting in a perceptual research session a couple weeks ago reviewing a mega-telephone study for a cluster of stations we consult. For the Classic Rock station in the group, the research pointed the way to some important action steps: play more '80s, start a commercial-free sweep to kick off the workday, and make […]
Read MoreDown On The Farm(Ville)
If you think some people in your station or office are unproductive because of an addiction to computer games or Facebook, the combination of those two – FarmVille – is probably the culprit. The creation of Zynga CEO Mark Pincus, Farmville is an amazing Facebook game that has now sucked in more than 70 million […]
Read MoreGame Set Match
What are people speculating most about this summer? For people in Cleveland (Chicago and Miami), it's the next destination for LeBron James. For millions of others, its whether Verizon and Apple will come together to produce an iPhone anytime soon. Now the rumors, buzz, and blog chat may be coming to an end as many […]
Read MoreStray Voltage
What happens when social media meets politics and creates an unintended consequence? That’s what happened to two of Secretary of State Hillary Clinton’s staffers – Alec Ross and Jared Cohen. Both of these guys got their Twitter thumbs slapped for sending out colloquial tweets during a trip to Syria. The State Department was embarrassed […]
Read MoreEven A Caveman
Amazingly, there continues to be chatter throughout the radio trades about whether digital is really the place for the industry to concentrate its efforts. After all goes the reasoning, newspapers have spent fortunes trying to shift to digital, and yet the results of their efforts have been unimpressive. The argument also suggests that perhaps radio […]
Read MoreA New Leaf
Welcome back from your holiday weekend. While we were watching fireworks, eating burgers and dogs, and hopefully not getting too sunburned, Apple was reinventing mobile advertising. <FOR EMAIL RECIPIENTS: CLICK HERE TO VIEW NISSAN LEAF APPLE iAD>
Read MoreHappy 4th Of July!!
Best wishes for a safe, happy, and healthy 4th of July weekend. JacoBlog will return on Tuesday, July 6.
Read MoreReunited And It Feels So… Familiar
As we have learned in our Technology Surveys, sometimes the winds of change are blowing so hard that we don’t notice some of the small changes along the way. Today, jacAPPS’ Alex Young comments about how social media may be putting a damper on all those high school reunions – especially for the Gen Y […]
Read MorePlaying Politics
I was a featured presenter at last week's Wisconsin Broadcasters Association at Wisconsin Dells. Attendance was solid, and as I've learned at these state broadcaster conventions, there's a great deal of enthusiasm and energy for radio in smaller and medium markets. (On that note, I am sometimes amazed and perplexed why there aren't more representatives […]
Read MoreThe Price of Innovation
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations." – Steve Jobs, 2009 So now we'll find out how Apple will handle complaints that holding the new iPhone 4 essentially cuts off or weakens its network connections. We have one of these […]
Read MoreKidding Around
It certainly won't shock you if you have children – especially pre-teens – but research continues to point to the power and influence they possess over the entire family when it comes to technology adoption and usage. We know this anecdotally, especially from focus groups we conduct in the Classic Rock demo. More and more […]
Read MoreSirius Revisited
I was recently stuck on a long drive by myself through a less-than-scenic part of the country. For a time, I plugged my iPhone into the AUX jack on my Dodge Caliber, enjoying some of the radio apps we've created for stations as diverse as The Coast in Mendocino, as well as WWOZ, the great […]
Read MoreHelp Wanted: TJs
Forget about having a tight board, good pipes, and 3rd class FCC license. According to USA Today, MTV is in the process of redefining the VJ, and of course, social media is at the center of this initiative. Now known as a Twitter Jockey or TJ, the search is on for someone who “gets” social […]
Read MoreConfluence
For the past 15 years or so, radio stations have been smart about aggregating email addresses for loyalty databases. Our Technology Surveys show a consistent trend: listeners feel that being in these clubs creates a stronger bond with stations. Given all the new media competition, this is clearly a good thing. But now, thanks to […]
Read MoreBad Reputation
There's nothing more challenging than being a huge global brand, and yet still finding a way to earn a strong reputation with consumers. According to Forbes, a recent survey from the Reputation Institute set out to identify companies that have figured it out. They used a multi-tiered research model that marries revenue performance and consumer […]
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