As regular readers of this blog know, Buzz Knight and I have been “in search of” a radio linchpin – one of those hard-working, unheralded station die-hards who put in more work, effort, and time behind the scenes to keep stations and clusters running strong. This effort was inspired by WMMR’s Steve Feldman, a member […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Baby, You Can Sell My Car 2
In yesterday’s post, we talked about how radio can potentially be the most effective medium when it comes to selling cars. But of course, that equation is dependent on whether stations continue to invest in the marketing tool that is most likely to attract consumers to showrooms – the influential local DJ. But the question […]
Read MoreBaby, You Can Sell My Car
MediaPost’s “Marketing Daily” column recently highlighted a Nielsen analysis, “How U.S. Adults Use Radio and Other Forms of Audio.” It’s a 2009 report that shows how broadcast radio trumps all other audio. Overall, Adults 18+ listen to more AM/FM radio than CDs, satellite radio, and digital file players combined. And when it comes to selling […]
Read MoreThe Biz
Not long ago, Seth Godin blogged about the key components that describe successful new businesses. Radio as a medium is far from new, but elements of what we do – a new format or a new morning show, for example – can incorporate these attributes. But even heritage brands in radio can bake in some […]
Read MoreHappy Labor Day!!
JacoBlog will return on Tuesday, September 7. We wish you and family a wonderful holiday weekend!!
Read MoreWho Listens To Vinyl?
A good question, and one that CNN posed recently to their iReporters – real people who create content for the cable news network. It struck me that we actually have some of the answers because we have been asking about music purchasing and choice of music formats the last couple years in our Technology Surveys. […]
Read MoreThe Lowly Clock Radio
We’ve written a great deal about how cell phones are rapidly replacing that ever-present nightstand clock radio – the one that reliably woke you up to B.J. Shea, Larry Norton, or Ken Calvert. You can’t stop technology, and there’s a tidal wave of change impacting the way that consumers now haul themselves out of bed. […]
Read MoreWe’re A Guy Station
How many times have you heard that line uttered in a strategic meeting for a Rock station? Many Rock PDs feel that women just aren’t around in big enough numbers to matter. And in fact, when you’re testing music (especially during these days when 100 respondents have shrunk to 90 or maybe even 80 or…), […]
Read MoreWhere It’s At
"We have to go where the audience is. If people are hitting the iPad like crazy, or the iPhone or other mobile devices, we've got to be there with the content they want, when they want it." That’s USA Today Editor John Hillkirk, explaining why the paper is going through a major makeover to focus […]
Read MoreThe Coach’s Show – Part 2
In yesterday’s blog, we got some sage advice from one of radio’s best talent show coaches – Randy Lane. Earlier this month, I was honored to emcee a private broadcaster conference that featured Randy and our own Keith Cunningham. The guys expertly broke down three very different personality shows, bringing their own unique views and […]
Read MoreThe Coach’s Show
I was recently involved in a client conference where we were graced with the presence of talent coach extraordinaire Randy Lane and our own Keith Cunningham. Each coach took a look under the hood of three very different personality shows, and gave their unique perspective on what was working, not working so well, and how […]
Read MoreIf It Walks Like A Duck
Who said this? “We want to be in as many cars as possible. We’re beginning to embed Internet radios in all the places where you traditionally have a broadcast radio. Ultimately, the choice we hope consumers make is they’ll opt for this instead of broadcast.” Readers of this blog will recognize this quote from Pandora […]
Read MoreThe S Curve
Sometimes the way they do things in television amazes me. There’s a much greater tendency in TV land to make sure that every season has something that’s new and different. When they run those "new fall season" promos, they'd better have something to sell. TV executives and producers realize the fickle factor that guides tastes […]
Read MoreIt’s A Guy Thing
As we learn more about who’s using what from so much of the research that’s being conducted, from Alan Burns’ new study focusing on women to our Technology Surveys that are comprised of thousands of rockers, certain patterns are taking shape. Women are more social creatures to begin with, which leads to the obvious finding […]
Read MoreLocation, Location, Location
In radio, we often assume that listeners know how to use us. Of course, a standard radio is the easiest-to-use, most familiar device around – with fewer buttons and settings than a toaster oven. But as radio has expanded to other platforms, we tend to take for granted that consumers “get” how to access us […]
Read MoreAlternative – Or Mainstream?
“When’s the last time an alternative station has been number one anywhere?” That’s the question that Chris Huff, Tom Taylor’s ratings guru, asked earlier this week in his “Taylor on Radio-Info” email newsletter after looking at the Salt Lake City July book, and seeing Simmons’ X96 sitting on top of the heap with better than […]
Read MorePPM Reality
Much is being made of the Ben Fong-Torres "expose" of a real PPM respondent and her experience carrying the meter, recently printed in the San Francisco Chronicle. I know there are some observers – and Arbitron critics – who view the story as proof of more PPM flaws. I have read the article several times […]
Read MoreBuggy Whip, My Ass!
I’ve heard some tough schoolyard taunts in my day, but the assertion that radio (along with the music business) is a “buggy-whip industry” by none other than the head of the Consumer Electronics Association, Gary Shapiro, is painful. Here’s his quote, published yesterday in Inside Radio: “Rather than adapt to the digital marketplace, NAB and […]
Read MoreStay At Home PDs
A recent article in Radio World jumped out at me for a couple of reasons – it resonated with something I’ve been saying to PDs for years, and it was written by a former colleague and friend, Mark Lapidus. The premise of “Are You Speaking In A Local Voice?” is that programmers need to get […]
Read More20 Minutes
According to Inside Radio, The Media Audit has released revealing new data about how various demographics use radio. They suggest that older Americans – those in the 75+ category – listen to the most radio: a grand total of 2:40 a day. Younger listeners – those in the 18-24 group – clock in at 2:20 […]
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