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The competitive media environment is chock-filled with products and platforoms competing for your audience’s time and attention. A look at how well-respected audio brand Bose has re-charted its course reveals a playbook that radio stations can apply to their own marketing challenges. It’s not about what your station does – it’s about how you make your listeners feel. Heard that one before? Here’s what it looks like in 2023.

Life sure can be strange, especially when it comes to the inevitable end of the road. In less than a week, we’ve lost two unique, mercurial, and immensely talented performers in Paul Reubens (a.k.a Pee-wee Herman) and Sinead O’Connor. They were also misunderstood, and as a result, their career arcs were greatly shortened. Great talent, by definition, is often hard to handle, capable of doing inappropriate things. Isn’t that true, radio peeps?

The theme of 2023, so far, is artificial intelligence.  Specifically, of the generative variety. While there’s always been a fear of technology and the health of the populace – remember, there were large factions of people convinced AM radio in cars was a distraction would lead to accident after accident – the fear of AI […]

The richest person in the world hopes you don’t notice what he’s up to.  After grossly overpaying for Twitter back in October, and driving its value unthinkably low in the months that followed, he’s betting you won’t figure out how he’s scrambling to repackage his troubled social media platform. Twitter had its faults and drawbacks […]

In radio as in life, an important goal is to build and establish long-term relationships. In the case of radio, it’s an order that has grown taller over the years as human and financial resources are now at a premium. New research sheds light on brand-building and relationships, key ingredients as the year wears on.

Were you caught by surprise last week by the news All Access was suddenly calling it quits? So was I. In this blog post to start the new week, a look at All Access, its many accomplishments and the hole it will leave for both the radio and the music industries.

Could broadcast radio ever be considered cool among today’s Gen Z? There’s lot of hard evidence that suggests it’s just no longer possible. And yet, radio is often glorified and even romanticized by other media. Now, a new video game – “Killer Frequency” – is out, racking up stellar reviews. And it’s all about that lone nighttime jock tasked with not only entertaining a town – but saving it.

In less than five days, the new social media phenom – Threads – has done the impossible. It has blown through ChatGPT’s “old record” of reaching 100 million users in two months. How to explain the Threads phenomenon? Let’s start our search, with Elon Musk, who has made a lot of Threads’ growth possible. A CEO might have more power and influence – both positive and negative – than we may have thought.

As our lives get crazier, are there any media outlets that have “permission” to be open and tell real-life stories? Lately, it seems like there’s been more empathy and vulnerability all over radio airwaves, here in America and around the world. Today’s post showcases stations and shows that have broke format to “get real.” Looking forward to your comments.