OK, I promise this is my last post that references the Golden Globe Awards. But it’s hard not to ignore a trend that probably occurs in many pop culture honors shows. Most of the best films honored this year were based on the lives of real people. There was Al Pacino and Clair Danes accepting […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Who’s Your (Local) Daddy?
OK, it was tough enough when all those little mom and pop record and stereo stores went away and became big box retailers like Best Buy. And when many grocery stores threw in the towel because of Sam’s Club and Costco. And when all those quaint hardware stores simply faded away because of Home Depot and […]
Read MoreSurprise!
What are the elements that truly contribute to higher listening and viewing levels for media, as well as increased word of mouth? Consistency is a factor that most broadcasters would point to, but marketing guru Seth Godin would suggest otherwise. In Purple Cow, Seth preaches loudly and clearly that to be merely good is not […]
Read MoreThe Case For HD Radio
Writing about HD Radio in a media blog is like opening up the phones to chat about abortion on a Talk Radio station. You generate tons of calls, lots of extreme opinions and vitriol on both sides, while pissing off at least half your audience – or in this case, readership. For those of you […]
Read MoreMLK's Leadership
Whether you’re at work today or it’s part of a 3-day weekend, contemplating why Martin Luther King Jr. emerged as an American leader is worthy of your time. Simon Sinek took on this topic at the TEDx Puget Sound conference last year, and it dovetailed nicely into why Apple succeeds while so many other great […]
Read MoreMLK’s Leadership
Whether you’re at work today or it’s part of a 3-day weekend, contemplating why Martin Luther King Jr. emerged as an American leader is worthy of your time. Simon Sinek took on this topic at the TEDx Puget Sound conference last year, and it dovetailed nicely into why Apple succeeds while so many other great […]
Read MoreSocial Media Mapping
Sometimes it’s difficult to get our heads around just how pervasive and gargantuan that social media sites have become. On top of that, the social media world looks a lot different today than even a few years ago, when Facebook was just for college students, while Rupert Murdoch was spending $580 million for MySpace. Well, […]
Read MorePoint Guard
The definition of a point guard in basketball is the player who sets up the offensive strategy and guides the flow of the ball. He or she can shoot, distribute, and do the basic setup. That’s because the point guard is the one person on the team who best understands the scheme and how a […]
Read MoreAdvertising Innovations
I realize that for many of you, the name of today’s post – Advertising Innovations – sounds a bit oxymoronic. Maybe that’s because you work in radio, where the incidence of developing exciting new ideas to connect advertisers with consumers is about as common as seeing program directors at radio conventions. Aside from a few […]
Read MoreLove Your Logo
While radio companies are busily beefing up their digital assets, creating entirely new departments, hiring tech experts, and rushing to get their content onto new platforms, the industry may be missing an obvious revenue-generating opportunity: Merchandizing and marketing radio’s best brands with logoware. Regular readers of this blog have heard me make the same plea […]
Read More4G LTE OMG
Verizon had a major presence at the Consumer Electronics Show last week. Their big news was unveiling their 4G LTE network, that COO Lowell McAdam says “amps up the speed 10 times” over what we’ve become used to. It was also referred to as “the end of waiting,” and for consumers, that’s really the headline, […]
Read MoreIt's The Consumer, Not The Code
On the first day of CES in Las Vegas, a running theme that stands out amidst all the gadgetry and technology is that the explosion in innovation is being driven by regular folks. Like the people who listen to radio. A spectacularly produced morning keynote presentation featured execs from Verizon, Time Warner, Motorola, and Google. And the connecting fiber all […]
Read MoreIt’s The Consumer, Not The Code
On the first day of CES in Las Vegas, a running theme that stands out amidst all the gadgetry and technology is that the explosion in innovation is being driven by regular folks. Like the people who listen to radio. A spectacularly produced morning keynote presentation featured execs from Verizon, Time Warner, Motorola, and Google. And the connecting fiber all […]
Read MoreNew Kid In Town
What kind of year did you have in 2010? Let’s hold off on the revenue discussion for a second, and focus on audience growth. If you moved your cume 10% higher, you’re probably feeling pretty good about your performance, especially without the old tools like Film House commercials or massive billboard showings. But if you’re […]
Read MoreFord’s AppLink
While you were doing that last minute bit of Christmas shopping late last year, Ford was unveiling its newest dashboard innovation – AppLink for SYNC. Up to now, systems like SYNC simply used Bluetooth to hook up smartphones with cars. In this way, you could simply punch up one of the apps you downloaded on […]
Read MoreRetro Grade
This week, we’re off to the Consumer Electronics Show for the second consecutive year to check out the new toys, technologies, gadgets and trends. As many of you know, this is the largest trade show in North America, and the challenge is to figure out a way to simply take it all in. One of […]
Read MoreYour Matrix
So we ended 2010 with a to-do list to make your job more interesting and meaningful in the new year. And so now we’re here. But what is our approach – not just to the new year – but to the way we view our jobs, our careers, our roles, and how we spend our […]
Read MoreThoughts About 2011
Many years ago, I received some advice from a mentor that I have always cherished. He told me that at the end of each year, it’s a great time to take your “career inventory” by asking yourself some key questions: “In the past 12 months, did you learn new skills, were you challenged, did you […]
Read MoreBest Of JacoBLOG – Buggy Whip, My Ass!
For the past couple of weeks, we have gone back into our JacoBLOG 2010 archives to highlight some of the most-read and/or most-talked about posts. And so we end the year with the post that introduced us to the Consumer Electronics Association’s CEO, Gary Shapiro. In “Buggy Whip, My Ass!” we discussed the need for […]
Read MoreBest Of JacoBLOG – You Know More Than You Think
It’s never been harder to navigate all the new media innovations and gadgets. And to make matters worse, you’re not just a consumer. Many of you reading this blog are media managers and programmers, tasked with not only keeping up, but assessing how it all fits together and affects your brand. In this last week […]
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