I know, I know – if I write one more post about coupons you’re going to “unsubscribe” to this blog. But couponing and discounts are all the rage, thanks to this sputtering economy and perhaps a changing American mindset about the value of saving money. Many stations have launched adequate and even successful couponing programs, […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Christmas In September?
Relax. No one actually went all-Christmas music in September. (But I’m sure there are a lot of radio stations that would have liked to have started spinning Bing Crosby during that month.) No, it was celebration time in September in smartphone land. comScore MobiLens reports that U.S. smartphone owners jumped a whopping 15% between June […]
Read MoreA Big Fat Zero
Way back when in a year that I won't admit to, I was in elementary school, and was suffering from the rantings of Miss Ackles, my science teacher. When she got all in a puff over our bad performance, she'd threaten us with "A big fat ZERO." I thought of her when I read a […]
Read MoreKnick Knacks
It was no surprise last week when Pandora announced it will be loaded in the new NOOKColor, so you can now read and listen to music at the same time. This comes on the heels of Pandora making a series of announcements about how their Internet radio station is becoming rapidly available in more and […]
Read MoreHocus Pocus Focus
Jacobs Media clients know that we are strong proponents of using Listener Advisory Board groups throughout the course of a year. These are focus group-style sessions, typically held in the station conference room. They are often less expensive versions of the real thing, and yet, they can yield so much more. For small incentives (or […]
Read MoreWalkman R.I.P.
Many people probably think this happened a long time ago, but last Monday, Sony officially announced it will no longer manufacture a Walkman in Japan. In the game of “Dead or Alive,” you might have guessed that the Walkman was essentially kaput shortly after the iPod took the world by storm. But Sony has been quietly […]
Read MoreRetail Radio
The National Retail Federation has just posted a great blog that lists the Top 10 holiday trends in retailing for the year. As the radio industry tries to finish 2010 on the highest note possible, taking heed of what is happening with retailers in your city or town can translate into dollars and results. After […]
Read MoreJust Say “Yes”
By now, you’ve seen that black-bearded, whacked-out closer for the Giants, Brian Wilson. He has a real handle on how celebrity, digital, and customer service merge together. Maybe it’s because he’s a tech-savvy Bay Area player. Or, maybe he just gets it. Here’s a recent quote about why players should be fan and media friendly: […]
Read MoreSociability
I’ve spoken at many conferences over the past several years and it is always an honor. But I haven’t enjoyed one as much as I did last week’s “140 Characters Conference” that was held right here in Detroit. I’ve told you about Jeff Pulver and the concept behind #140conf (as it is hashtagged on Twitter) […]
Read MoreThe Holy Grail
Paul had an interesting experience last week. Here he is in this guest post with a little perspective from “across the pond.” I was fortunate to attend ESOMAR 2010 in Berlin last week – an international conference of leading media researchers and thinkers. It is quite a gathering, with a series of 25 minute presentations […]
Read MoreYou’re Fired
Something about the way America does business has gone sour. We are working in an all-or-nothing environment. You’re either following the policy or you're not. Zero tolerance. We’re either in the playoffs or we’re not. You’re either compliant or you’re not. There’s no gray. 100% or nothing. Maybe it started with all those reality TV shows. […]
Read MoreIt’s Beginning To Sound A Lot Like…
Yeah, yeah, Christmas music. It's already started. WSMM in South Bend flipped the switch last week (thanks, guys), and before you know it, Brenda Lee, Bing Crosby, and Elmo & Patsy will be all over the radio in every market in the U.S. For many Rock-formatted stations, this is not the most wonderful time of the […]
Read MoreAddiction
Among the many quick-hitting presentations at this week’s “140 Characters Conference” in downtown Detroit was one that really had nothing much to do with Twitter – at least directly. It was a brief but impactful session from Mark Ostach, CEO and Founder of MyMentalSpace.com, “an online tool that allows people to self-monitor their Internet behaviors…” […]
Read MoreMa & Pa Operations
The news that we lost Mom and Dad in the same week was not lost on me. Barbara Billingsley, the Beaver and Wally’s maternal guide, went first. And she was quickly followed in TV heaven by Tom Bosley, Richie Cunningham’s papa. How much great advice was dispensed over the years by these two parental icons […]
Read MoreMa & Pa Operations
The news that we lost Mom and Dad in the same week was not lost on me. Barbara Billingsley, the Beaver and Wally’s maternal guide, went first. And she was quickly followed in TV heaven by Tom Bosley, Richie Cunningham’s papa. How much great advice was dispensed over the years by these two parental icons […]
Read More#140 Conference Detroit – Live Stream
Enjoy watching the video of the #140 Conference live from Detroit via Ustream. Feel free to share the link on your Twitter & Facebook pages as well: https://www.ustreamtv/channel/detroit140conf (#140conf is the Twitter hashtag) Click here for the full schedule of sessions – each only last about 10 minutes, so it runs quick!
Read MoreHolistically Speaking
The news that Zenith Media is merging its print and digital divisions is another step toward media integration – from the advertiser standpoint. That signals that content creators are going to have to increasingly think the same way. As Zenith’s SVP and Managing Editor of Digital John Nitti points out, “For us to go to […]
Read More#140Conf Detroit
Something very special is happening here in Detroit tomorrow. And it has nothing to do with “Detroit 187.” Jeff Pulver, founder of the 140 Characters Conference is bringing the show to the Motor City. And those of us who live and work here couldn’t be prouder to be a part of it. I wrote […]
Read MoreBrands Matter
I was recently involved in a PPM conference with a radio cluster management team along with other consultants. The mission was to get to the heart of PPM and help this group determine best practices and strategies. The amazing part about this two-day event was that it took two days (!). The second part is […]
Read MoreHeed Reed
You may not know Reed Hastings by name, but chances are you’ve used his product. Netflix. It totally revolutionized video rental, essentially putting Blockbuster out of business. In a recent newspaper blog, Hastings outlined six important lessons for how to manage the digital revolution. But his advice has little to do with the fourth estate, […]
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