With so many so-called social media “experts” out there, sometimes you don’t know who’s dispensing the best advice. My recommendation is to go with the Pope. Now you might be thinking, “What’s a nice Jewish boy doing quoting the Pope…about social media?” Well, you never know where great ideas will come from. In this case, […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
The C-Word
I remember the first time I logged onto AOL, and saw the little guy and the key connect to the Internet – well, it was pretty amazing stuff. At its height, America Online was the way that many of us first accessed the digital world. It was simple, straight-forward, and it worked great on phone […]
Read MorePortnow's Complaint
To: Neil Portnow, National Academy of Recording Arts and Sciences President/CEO From: Fred Jacobs Re: Your comments at the Grammy Awards Your statement: “Now, rest assured, in the future, The Academy will continue to fight for all music makers to be compensated for their work. We will support the new broadcast services like satellite and Internet radio […]
Read MorePortnow’s Complaint
To: Neil Portnow, National Academy of Recording Arts and Sciences President/CEO From: Fred Jacobs Re: Your comments at the Grammy Awards Your statement: “Now, rest assured, in the future, The Academy will continue to fight for all music makers to be compensated for their work. We will support the new broadcast services like satellite and Internet radio […]
Read MoreThere’s NOT An App For That
A promotional video/commercial for the Florida Keys is a reminder that with technology, your experience is limited. While we think of the Internet, social media, and smartphones as a way to learn and discover, we often make the mistake of thinking that we’re actually experiencing something when we grab an iPad, laptop, or video game […]
Read MoreRate Integrity
The media world is recovering, and radio is assessing its rates, its supply, and its demand. Apparently, so is Sirius XM, reportedly doing much better these days. Maybe this is why: $5 a month? Do you get a remote with a DJ and interns with that?
Read MoreQuotations From Chairman Tim
We’ve spent considerable time talking about Pandora in this blog, and justifiably so. Over the past couple of years – especially accelerated by smartphones – Pandora has reached new peaks – now 80 million users. And they’re going for more. As we have discussed, founder Tim Westergren has made it a point to make sure […]
Read MoreFirst In
Another sign that we’re living in a Seth Godin digital universe and not a Ries & Trout analog world occurred last week when Rupert Murdoch put up a “for sale” sign on MySpace. The 22 Immutable Laws of Marketing was a guidebook for media and marketing pros everywhere back in the ’90s. And what was Rule […]
Read MoreImported From Detroit
Today’s blog post name is made up of words that I never thought I’d ever see strung together. Imagine: Imported From Detroit But in Sunday’s Super Bowl, Chrysler may have coined an iconic phrase with their 2-minute tribute to the Motor City. Talk about nailing it. Yes, the spot has won the Brand Bowl 2011 […]
Read MoreEvery Break Matters
True story. I was sitting in a high-level client meeting not long ago. We were discussing hiring someone for a full-time on-air position. The station in question has been around for a long time, and rarely makes a change in its lineup. We started throwing out some possible “suspects” for the job when the PD […]
Read MoreReverse Engineering
As many of us mature adults grapple with new toys, new gadgets, new websites, and emerging technology, there can be those days where it just gets a little confusing. But this may have less to do with our advancing age, and perhaps more to do with the notion that new technology of any kind can […]
Read MoreGone Mobile 2
No sooner did I post last week’s blog about smartphone sales surpassing PC/laptop revenues in 2011 than this Eric Schmidt story showed up on my ever-growing TweetDeck dashboard. At the Digital Life Design conference that took place last week in Munich, the new Chairman at Google delivered his view of where his company – and […]
Read MoreThe Best PD…in Hockey!
Who says jocks don’t make great programmers? For a great real-life example, let’s look at Brendan Shanahan, formerly an iconic player who is morphing into an even better programmer… and marketer now that he’s an NHL executive. The NHL All-Star Game played last weekend is a case in point. Of all the all-star games, this […]
Read MoreClutter
By now, I think it’s pretty clear to most of us in media that if you want to know what adults will be doing and thinking in a couple of years, follow a high school or college student around. That was the premise behind “The Bedroom Project” four years ago, and its outcomes foretold many […]
Read MoreYou Want A Piece Of Me?
In the great scheme of things, where does radio stand in the new media milieu? Depending on who you talk to, radio is somewhere between dead and hot – and it can’t be both. Many are writing off radio as being an antiquated media model that lacks so many 21st century values – transparency, engagement, […]
Read MoreGame Highlights
This morning’s post comes from Paul Jacobs who has obviously spent much too much time watching NFL Football this month: What was your favorite play from last Sunday’s AFC Championship game? It was an exciting game, played by two hard-hitting teams. And despite a seemingly insurmountable first half lead for the Steelers, those Ryan-led Jets […]
Read MoreGone Mobile
We all know where the proverbial puck is heading. The question revolves more around “when” rather than “if.” A recent report from Deloitte indicates that sales of smartphones will pass laptops and desktop PCs this year. So, here’s your “when.” This is one staggering pie chart (and keep an eye on tablets): But we’re not […]
Read MoreThe Old New Thing
In a recent article, Syracuse University professor, creator of MarketWatch.com, and author, Larry Kramer, analyzed the topic of old and new media merging together. His point is that there are now numerous examples of legacy brands like Newsweek and The New York Times acting more like digital media brands. And conversely, there are new media […]
Read MoreThe Mother Of Invention
Quick January quiz: Of broadcast, newspapers, magazines, and online media, which led in total video minutes streamed in Q3 last year? Even tuned-in media mavens may have guessed wrong, because the old Fourth Estate surpassed all competitors in this hot category. In fact, this marks the first time ever that newspapers passed broadcast sites (313 […]
Read MoreA Pandora’s Box
No, this blog isn’t about Tim Westergren. It’s about the challenge of transitioning to new media, a rather common topic these days, especially among people who work for traditional brands in TV, radio and print. We tend to think about these adjustments as modern-day problems, but the fact is that the challenge of adoption to […]
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