With apologies to Pat Travers, there may be something very interesting happening to the TV ad sales paradigm that could have a positive impact on radio. The demographic targets may finally be reacting to the Baby Boom generation. If that sounds totally counter-intuitive, the fact is that agencies essentially stopped thinking once they cemented the […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
O Canada
I’m back from Canadian Music Week for another convention in cold, rainy Toronto. I have been to many of these conventions in the Great White North, and I’m always impressed by the enthusiasm and the great attendance they generate. This year, I was proud to present “Goin’ Mobile” to an overfilled meeting room (yes, it was […]
Read MoreCharlie Sheen & Relationships
A couple of weeks ago when it was becoming obvious where this was heading, I promised myself I would not blog about Charlie Sheen. And here I am breaking my promise. But trust me – it’s for a good cause. Because the ways in which Sheen approaches relationships is a parable to a lot of […]
Read MoreCharlie Sheen & Relationships
A couple of weeks ago when it was becoming obvious where this was heading, I promised myself I would not blog about Charlie Sheen. And here I am breaking my promise. But trust me – it’s for a good cause. Because the ways in which Sheen approaches relationships is a parable to a lot of […]
Read MoreWhy NPR Matters To Radio
Paul Jacobs chimes in with a timely post about NPR’s travails and what they mean to all of radio. When Howard Stern announced his departure to Sirius, Fred noted in a blog that his move was akin to Michael Jordan leaving the NBA, and he was right. It didn’t matter whether you liked Stern’s brand […]
Read MoreThe Cover Of The Rolling Stone
Rolling Stone is running a promotion that is very similar to what consumers have heard on radio stations for years. And in the process, they remind us of the value of unsigned bands, and by definition, local music. But their “Rock & Roll Star” contest goes well beyond the norm. Working with Atlantic Records, AOLMusic.com, […]
Read MoreYou Don’t Know Apps
In the U.S. where mobile apps rule, if you aren’t carrying an iPhone or Android product, you may be missing out on something very important. Don’t take my word as someone who runs an application development company. Go to one of the world’s leading authorities on digital and new media business models, Kleiner Perkins’ Mary […]
Read MorePoke The Box
As many readers of this blog know, I am a big fan of Seth Godin’s writings. Seth doesn’t give you a road map. He doesn’t tell you what to do in 10 steps. He “talks” to you on the pages of his books, now using Kindle and his own publishing company to share his musings and philosophies. His […]
Read MoreA Day In The Life
We have talked a great deal about the challenges that many radio stations are facing as they attempt to develop a viable social media strategy, especially given staffing limitations. Oftentimes, the task of developing a strategy deteriorates into a bunch of tactics (“I’ll be giving away Ozzy tickets today at 4:20”), tweeted and posted by […]
Read MoreThey Shoot, They Score
This morning’s post comes from consultant Bill Jacobs who loves hockey and Facebook. When you think of rabid fan bases, you think of sports teams, and yet many of them are only doing the basics of social media – which is not unlike what many radio stations are doing. Not long ago, pioneers like Dallas […]
Read MoreAhead of the Curve
Clear Channel’s purchase of Thumbplay sends out a variety of messages to the radio industry. The cloud-based music subscription company may have cost Clear Channel somewhere in the range of $40 million dollars, and the apparent play is to integrate it with iHeartRadio and the company’s other assets. So what’s the big deal? First, a […]
Read MoreNonessential Workers
The possibility of a federal government shutdown due to an impasse between Congress and the President is upon us once again – shades of the early ‘90s. And as the media attempt to explain what all this means, we are once again hearing that essential services will continue (the post office, Social Security checks, etc.), […]
Read MoreMeet The Internet – It’s Called Facebook
eMarketer reports that a majority of U.S. internet users go to Facebook at least monthly. And they estimate that by the end of 2011, nine of ten social media users will be touched by the Facebook phenomenon. Of course, Facebook is slowing down, but at these monster levels, there’s no way it could continue its […]
Read MoreThe Public Broadcasting Conundrum
I intentionally try to avoid steering this blog toward politics because it’s a black hole (are you listening, morning guys?). But sometimes, the confluence of broadcasting and our legislative process is unavoidable. We’re at a crossroads right now as Congress (the House, so far) has voted to take away the Corporation for Public Broadcasting’s funding. That’s […]
Read MoreYoung Lust 2
A fascinating, controversial video has been exploding on YouTube, and after this week’s blog about youth – “Young Lust” – I thought you should see it. Called “We Are The Future,” it was produced by the ad agency PHD in the UK, and it has generated a ton of noise and static for all sorts […]
Read MoreGroupon vs. Local Radio
This morning’s blog post comes from sales guy extraordinaire, Paul Jacobs, with some thoughts on the Internet couponing phenomenon. The media has inundated us with stories about the explosive growth of Groupon and its potential to take a serious bite out of local media’s revenue. With over 50 million subscribers worldwide, and more than 600 […]
Read MoreYoung Lust
What happens if you keep hearing a story over and over again? Do you start believing it may be true? Well, you should when it comes to trajectories, tendencies, and technology. Because as we’ve been preaching for several years now, following young people’s media and gadget habits isn’t just interesting – it’s a window to […]
Read MoreCan Two Chords Re-Energize A City?
The Chrysler/Eminem commercial masterpiece that you saw during the Super Bowl and we blogged about here continues to resonate. I have heard from many of you during the past few weeks about its power and impact. It’s been called a love letter from Eminem, and in the city we call The D, it has started […]
Read MoreMVLs
Who are your most valuable listeners? In radio, that’s always a good question. And most of the time, the assumption is that it’s the people who listen the most – or P1s. Programmers and marketers in other media probably see it essentially the same way – the ones who watch the most, provide the most […]
Read MoreWhere’s Radio?
No, not Waldo. Radio. In the MyFord Touch video below, you’ll see a 1:50 walk-through of their SYNC system – climate control, the USB port, turn-by-turn directions, etc. >EMAIL RECIPIENTS: CLICK HERE TO VIEW MYFORD TOUCH VIDEO< But do you see radio anywhere in this demo? Hint: At the :30 mark, there’s a shot of […]
Read More- « Previous Page
- 1
- …
- 174
- 175
- 176
- 177
- 178
- …
- 270
- Next Page »
