What happens if you keep hearing a story over and over again? Do you start believing it may be true? Well, you should when it comes to trajectories, tendencies, and technology. Because as we’ve been preaching for several years now, following young people’s media and gadget habits isn’t just interesting – it’s a window to […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Can Two Chords Re-Energize A City?
The Chrysler/Eminem commercial masterpiece that you saw during the Super Bowl and we blogged about here continues to resonate. I have heard from many of you during the past few weeks about its power and impact. It’s been called a love letter from Eminem, and in the city we call The D, it has started […]
Read MoreMVLs
Who are your most valuable listeners? In radio, that’s always a good question. And most of the time, the assumption is that it’s the people who listen the most – or P1s. Programmers and marketers in other media probably see it essentially the same way – the ones who watch the most, provide the most […]
Read MoreWhere’s Radio?
No, not Waldo. Radio. In the MyFord Touch video below, you’ll see a 1:50 walk-through of their SYNC system – climate control, the USB port, turn-by-turn directions, etc. >EMAIL RECIPIENTS: CLICK HERE TO VIEW MYFORD TOUCH VIDEO< But do you see radio anywhere in this demo? Hint: At the :30 mark, there’s a shot of […]
Read More4 Social Media Tips From The Pope
With so many so-called social media “experts” out there, sometimes you don’t know who’s dispensing the best advice. My recommendation is to go with the Pope. Now you might be thinking, “What’s a nice Jewish boy doing quoting the Pope…about social media?” Well, you never know where great ideas will come from. In this case, […]
Read MoreThe C-Word
I remember the first time I logged onto AOL, and saw the little guy and the key connect to the Internet – well, it was pretty amazing stuff. At its height, America Online was the way that many of us first accessed the digital world. It was simple, straight-forward, and it worked great on phone […]
Read MorePortnow's Complaint
To: Neil Portnow, National Academy of Recording Arts and Sciences President/CEO From: Fred Jacobs Re: Your comments at the Grammy Awards Your statement: “Now, rest assured, in the future, The Academy will continue to fight for all music makers to be compensated for their work. We will support the new broadcast services like satellite and Internet radio […]
Read MorePortnow’s Complaint
To: Neil Portnow, National Academy of Recording Arts and Sciences President/CEO From: Fred Jacobs Re: Your comments at the Grammy Awards Your statement: “Now, rest assured, in the future, The Academy will continue to fight for all music makers to be compensated for their work. We will support the new broadcast services like satellite and Internet radio […]
Read MoreThere’s NOT An App For That
A promotional video/commercial for the Florida Keys is a reminder that with technology, your experience is limited. While we think of the Internet, social media, and smartphones as a way to learn and discover, we often make the mistake of thinking that we’re actually experiencing something when we grab an iPad, laptop, or video game […]
Read MoreRate Integrity
The media world is recovering, and radio is assessing its rates, its supply, and its demand. Apparently, so is Sirius XM, reportedly doing much better these days. Maybe this is why: $5 a month? Do you get a remote with a DJ and interns with that?
Read MoreQuotations From Chairman Tim
We’ve spent considerable time talking about Pandora in this blog, and justifiably so. Over the past couple of years – especially accelerated by smartphones – Pandora has reached new peaks – now 80 million users. And they’re going for more. As we have discussed, founder Tim Westergren has made it a point to make sure […]
Read MoreFirst In
Another sign that we’re living in a Seth Godin digital universe and not a Ries & Trout analog world occurred last week when Rupert Murdoch put up a “for sale” sign on MySpace. The 22 Immutable Laws of Marketing was a guidebook for media and marketing pros everywhere back in the ’90s. And what was Rule […]
Read MoreImported From Detroit
Today’s blog post name is made up of words that I never thought I’d ever see strung together. Imagine: Imported From Detroit But in Sunday’s Super Bowl, Chrysler may have coined an iconic phrase with their 2-minute tribute to the Motor City. Talk about nailing it. Yes, the spot has won the Brand Bowl 2011 […]
Read MoreEvery Break Matters
True story. I was sitting in a high-level client meeting not long ago. We were discussing hiring someone for a full-time on-air position. The station in question has been around for a long time, and rarely makes a change in its lineup. We started throwing out some possible “suspects” for the job when the PD […]
Read MoreReverse Engineering
As many of us mature adults grapple with new toys, new gadgets, new websites, and emerging technology, there can be those days where it just gets a little confusing. But this may have less to do with our advancing age, and perhaps more to do with the notion that new technology of any kind can […]
Read MoreGone Mobile 2
No sooner did I post last week’s blog about smartphone sales surpassing PC/laptop revenues in 2011 than this Eric Schmidt story showed up on my ever-growing TweetDeck dashboard. At the Digital Life Design conference that took place last week in Munich, the new Chairman at Google delivered his view of where his company – and […]
Read MoreThe Best PD…in Hockey!
Who says jocks don’t make great programmers? For a great real-life example, let’s look at Brendan Shanahan, formerly an iconic player who is morphing into an even better programmer… and marketer now that he’s an NHL executive. The NHL All-Star Game played last weekend is a case in point. Of all the all-star games, this […]
Read MoreClutter
By now, I think it’s pretty clear to most of us in media that if you want to know what adults will be doing and thinking in a couple of years, follow a high school or college student around. That was the premise behind “The Bedroom Project” four years ago, and its outcomes foretold many […]
Read MoreYou Want A Piece Of Me?
In the great scheme of things, where does radio stand in the new media milieu? Depending on who you talk to, radio is somewhere between dead and hot – and it can’t be both. Many are writing off radio as being an antiquated media model that lacks so many 21st century values – transparency, engagement, […]
Read MoreGame Highlights
This morning’s post comes from Paul Jacobs who has obviously spent much too much time watching NFL Football this month: What was your favorite play from last Sunday’s AFC Championship game? It was an exciting game, played by two hard-hitting teams. And despite a seemingly insurmountable first half lead for the Steelers, those Ryan-led Jets […]
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